Market Research: Marketing Psychology & Consumer Behavior

If you have a business idea or an existing business that is researching new directions or strategies, you will learn to conduct market research using the following methods: Interviews Surveys Focus groups Measuring data and KPIs Using industry reports MARKETING PSYCHOLOGY After going over standard industry research, you will also learn marketing psychology. These are common principles that marketers use to position their products and marketing messaging that align with how buyers make purchasing decisions. You will learn about the role of emotions in purchasing decisions compared to t…