Initial Results: My Email Segmentation Tests

Key Takeaways

what's up replay viewers thank you for coming on and uh you can click or actually double tap to leave Hearts what's up ktic Al Rob in the house what's up wow people are pouring in Melissa R what's up thank you so much for joining me you are staring at a DeLorean here in my office thanks for the hearts guys I appreciate it Cima first to speak ninth Crown number two woohoo nice why you guys so intrigued by this kind of technical headline I don't know what are you guys doing what's up twf tweets hello Patty good to see you Tim what's up Brendan good morning from Saudi Arabia nice spoonfed Fitness that's a cool name I like that hey guys nice to laan thank you now you might see this light behind me or behind the DeLorean sometimes I like to think I'm a DeLorean but that's not the case uh it's just a light like that but I thought it'd be kind of cool to make it look like it was actually working but anyway what what's up guys 12:11 a.m. yeah it's 1011 p.m. here in San Diego California and I'm working on my email copy is a lot of you know I've been working on some email segmentation and working on creating brand new lists and really focusing on the shift that I have ever since I've conducted this recent survey here on SPI I've been able to divide my audience into different buckets you may have seen one of the previous periscopes that I talked about how uh I've been able to divide my audience and my email list into different segments I'm going to talk about some of what has already happened and some of the cool things that I found and the hopefully this will inspire you or at least give you some even tactical strategies tactical strategies that you can Implement on your own or at least just to get an introduction to email segmentation and see how it could work for you hey what's up Yan good to see you looking good Pat keep up the great work with Fitness hey thank you yeah the hair is a little weird but you know I'm feeling feeling really good I got the triathlon coming up in a couple weeks uh and I'm really excited about that finally watching you live yes awesome lynon and Vanessa in the house what's up I hope your podcast is doing well everybody hey guys yeah introduce yourselves to each other what's up how are you guys feeling from a scale from 1 to 10 one being it's the worst day ever 10 being you're feeling awesome feeling great ready to get to work all that stuff where are you at on that scale right now so 1 to 10 how are you feeling right now 10 9.5 well let's get that 0. five up there for you Jen uh 8 10 uh hey Pat what's up great day seven long a day love it a good 8 12 love that uh 9 10 7 8 is anybody like a one or two right now I hope not because I want to make I want to make sure you guys are happy and if you are maybe this will make you happy too a sleepy 10 five spoon fed Fitness has five well let's try to let's try to get those back up for you guys uh but a lot of good people in this room right now and uh you know all you guys are good uh am I with aweber no I'm not with aweber I am currently with convertkit and uh smartpassiveincome.com convert kit it's my affiliate link if you want to check it out and I'm at the point now after using it for about 3 and a half weeks that I'm confident in my recommendation for it I'm not going to make that super public yet but um I have some more email content coming out in the future and I will be recommending convert kit and so I'm I'm really stoked about that and I want to share with you kind of what has happened since I've started to already segment my audience now I haven't sent an email to my entire list yet I have a list of 140,000 people and my goal is eventually to send an email out to all of those existing subscribers and have them be able to kind of divide themselves into these different buckets that I've created so just to give you a little bit of a background story thanks for the uh sharing that link camera see if I can put this tripod up so I can chat okay so I ran a survey on SPI and I found out that my audience is pretty much divided into three different buckets here and this is how I'm treating my email list there are people about a third of the audience who has yet to start a business at all if that is you hit the number one on your uh device so if that is where you fit in number one you haven't even started your own business yet but you're very interested in doing so you're one uh there's and there's a already uh ninth crowns here and and a few other people are saying one also see so already I'm confirming and validating that I've also found out through the survey that there's about uh 50% of my audience who has started a business and have yet to kind of get unstuck you know they're they're stuck in some way shape or form and I've sort of divided it by saying hey if you are you know in terms of income so if you are working on your business but you have yet to crack $500 a month in uh in in recurring Revenue uh then that's number two so if that's you you've started a business but you are between zero and $500 a month you're number two so let's see how many of you guys are there awesome uh I was my first crank before jld awesome uh Onre Port I've heard is great too uh cool number twos a lot of twos okay and then number three is everyone else who is generating Beyond uh $500 a month so if you're that you are number three um if it's not recurring this but if you're averaging about uh $500 a month that's fine um or you're a three cool so we got a big mix here so for example if I were to send content out to my email list again I initially had just one giant list of 140,000 if I sent an email out that said hey here are some Advanced SEO strategies for you which group one two or three do you feel like this would be relevant for advanced SEO strategies I'm going to be quizzing you guys while we do this two three yes two three nobody's going to say one right if you don't have a business yet Advanced SEO strategies will not work for you now majority of my audience is not going to be interested in that because that is more of a two to three sort of situation and most of my audience is in the ones and twos so if I were to send that kind of content out to my entire list how do you think the people who are number ones who have yet to start a business are going to feel they're going to feel overwhelmed they're going to feel like they don't understand what's going on they're going to feel incompetent they're going to feel like they are behind and they are more than likely going to feel lost like Sally says here for sure you're for sure you're going to feel lost and I've been on email list before where I've received stuff that I don't even know what the heck they're talking about and so this is yeah unsubscribe I mean that's exactly what they're going to do so it's obvious why email segmentation is really important here and I just wrote a post that's about 3,500 words that is a beginner's guide to email segmentation that you'll see in the next month or two uh that is going through copy editing now but it goes through all this I'm kind of reintroducing that um or kind of re bringing that up to you guys in my head um but that's why email segmentation is important so that you can put people in different spaces and then be able to serve them content serve them emails serve them products maybe get validation from that particular group for particular things that you coming out with so that's why it's important but I do want to say that it can be very difficult to wrap your head around you know how to do this and what groups to create and I've gotten to a point where I was trying to segment segment my audience into like 40 different things like I want to know people who came from this page and people who clicked on this link and you know you can get massively insane with it and drive yourself crazy and get nothing done so when it when it comes to email segmentation targeted segmentation targeted groups in your audience that you're going to send these specific emails out to so you can better serve them and everybody else hey what's up good to see you Hassan uh you want to start simple so that's why I started with three groups you might just want to start with two if you have a business already and you're selling stuff the number one best and easiest way to divide your audience is into buyers non- buyers so how do you write your tags for Infusion Stu this is a great question and honestly I could not figure out for the life of me how to do it so I'm actually not on infusion soft anymore now I actually attempted to hire people to help me with infusion soft and it worked out okay but I never felt like I understood what was going on and I felt like if I were using infusion soft and something went wrong or I had to fix something really quick I'd have to go through this you know third party service to make it all happen and it just I just didn't feel comfortable with it now I'm dumb I don't I don't get infusion soft and the the how it works and all that stuff so I needed a better solution a lot of you out there you're much smarter than I am and I know a lot of people who love infusion soft I recommend it if it's something that works for you so I'm not on infusion soft anymore so I've moved from aweber to infusion soft to attempt to get more strategic with my segmentation and stuff like that because awe is prettyy limited in that in that realm uh and now I'm on convert kit convertkit so smart par.com convert kit uh and that that is an affiliate link um if you're going to use that cool I I recommend you explore it or at least talk to more people who've used it maybe do a screen share you know I don't want to say they're they're bad because they're obviously helping lots of people make lots of money and making their their emails great and that's why I chose them it just didn't work out for me but what is working right now for me is this thing called convert kit which is a very new company um they've been around for a while but just now they're starting to gain traction Nathan Barry is the owner and I've I found it to be very easy to use so I'm going to show you a little bit of of what this is and this isn't a pitch for convert kit this is more of a hey this is how you do email segmentation and I love this tool and I'm I want to show you what has sort of happened as a result of already dividing my audience into these different buckets like I said I haven't sent an email out to my entire list yet saying hey guys go to one of these three buckets and I'll show you how I do that in a second but new subscribers who are subscribing to the blog right now they are and you'll see how dividing themselves into these three different groups and I'm capturing capturing a lot of incredible information about them that is going to help me and hopefully this helps you as well so I'm going to turn this around and show you what convert kit looks like right now and again I want this to be clear I'm going to just introduce this so that I can show you how this segmentation is is is working okay so this is kind of what the dashboard looks like and the other cool thing about kit is that they they really pay attention to Stats which can be also infusion soft kind of hard to see but let's go to my website really quick there's a number of different spots on my website where you can sign up for example here's ebooks SmartWay decom or that's actually just a pretty or a GoDaddy link or godaddy domain ebooks of smart.com that redirects to uh smart passive income Das all the other stuff so that's just a quick way to get people here if I'm saying that on a video if I'm saying on a podcast for example ebooks smmart way.com brings you here and here I have a form it says download ebooks of smart way for free blah blah blah they also you'll also get email content to help you grow your business even faster and so that is uh you know I'm being honest that people are subscribing to get a book but also will be subscribing to list because you know you subscribe to stuff before probably and you didn't know that you're were going to get an email list so I'm always like hey you know you want to be up upfront with that stuff so people subscribe there they also can subscribe and this is one of the highest converting Pages which is the getting started page so this is a page that is actually my number one CTA or call to action on the homepage so you can see here and yes you're seeing it in a fishey lens so it's not actually worked like that but you can see that my call to action here on the homepage isn't actually to subscribe it's to click on this getting started link so I'm going to click there that takes me to this getting started page and then uh shelen here awesome and hey Bill and Marge I remember meeting you guys you guys are awesome it was great to shake your hand and meet you at uh the success Summit and I'm I'm hoping to see you again in the future well here is all the information that a beginner might need um to help them get started to find some important posts and of course there's a there's an email option for them down here as well and again this is tailored specifically for people who are coming to this page get started the Smart Way free goodies for starters so again this is very much driven for these people as well my about page is a number uh another top page that people subscribe to the list as well so I tell my story a little bit how the sites going to help them and then an op- in form a little bit more information and then an op- in form below that and again here is a different copy let's figure out what works for you plus free stuff then I have the normal sort of hey here's the click to subscribe button at the bottom of the page or bottom of posts you know let's figure out what works for you I found over time that I've I've really loved this language of lets right lets is kind of of my thing you know in the homepage it says let's see what works and in the future you're going to see more lets like let's do this together let's figure out how to do this let's figure out how to grow your business and all this let stuff cuz that's that's sort of my brand we're doing this together and I do experiments and we just kind of see what happens so that's kind of a taste of what's coming in the future but so these are different places people can subscribe on the blog in convert kit you'll see each of these places uh as or at least you know for example there's there's a uh a specific form for ebooks a smart way and I Can See For example 478 people have seen this 144 people have subscribed again this is very very new uh I just switched over very recently and 30% of people have converted there as well on that getting started page passive income 101 I can see that 15,000 people have visited this page and 900 people have subscribed and there's a 5.8% conversion rate here's the sitewide popup newsletter uh as you can see the convert rates are very low but that's because most of the people are going to every single blog post and I currently do do not have uh lead magnets that are specific to different content that might come out later and then here is from the about page so check this out this right here is the course that people subscribe to when they come to this form it's called SPI Main and I have yet to segment people as they are coming into the brand so what happens is they go to this main list and I'll go to that main course here so SPI main this is what those people who subscribe see the very first email says welcome to Smart passive income important action required so I have all this content here and I talk about you know I give some education and then at the bottom here I say in order for me to send you emails that make sense for you I need you to start by clicking on one answer of the following question that best suits you which of the following best describes your online business activity and again you can do this in many of the other email service providers I've just found convert to be the easiest at least so far uh you can do this in even aweber but it's it's a little bit kind of a hack in order to do that but anyway so I have everything I just mentioned there I don't have an online business yet I have an online business but I'm stuck between Z and $500 a month or I have an online business that is generating more than $500 per month so when a person clicks on this link I'm going to show you this sets off an automation trigger that I've preset so this is essentially I can choose um a particular course which is what I'm calling the level zero course which are for people who don't have a business yet that's how I've defined them that's how the team defines it My Team level zero uh and I've titled that um or this is just the text of uh of that text that you can click on uh just like a hyperlink so when they click on that I'll take you to that particular course which is level zero again these are for the people who have yet to start a business and check this out 10,000 or 1,000 people have uh one 1,000 people have subscribed to level zero because they clicked on that link that's the only place people are able to get on this nurture list right now for level zero 59% open rate 14.4% click rate because there's certain things to click on and I'll show you what this course looks like so these are the emails sequentially that people get over time uh what's really cool is I can I can honestly just drag and drop these and reorder them if I want to but this is the first PE first email people get immediately after they click on that link future entrepreneurs read this and again this is tailored just for level zero people people who have declared that they have yet to start an online business future entrepreneurs read this boom you click this yes I'm an I'm a future entrepreneur and of course what is this also doing it's training my audience to click this is convert kit.com and I'll have more detailed videos about this but I just wanted to to shoot this behind the scenes and again you don't need convertkit to do this you can do this in your own email service provider so here we go I start with this email it says quick question do any of the following statements reflect where you are right now with your desire to create an online passive income business and these are directly from the results of the survey that I collected these are the exact words of my audience I got to plug in my um I mean it acts as a survey that previous email that you saw that goes out to the main list that has them kind of Select where they're at it's almost like a survey a one question survey but here you go I make a connection to these people by saying hey do any of these fit you and these are all things all the top things that were holding people back from moving forward to start a business this is the first email they get after they click on that um that yes I don't have a business yet so I'm overwhelmed uh the fear of failure is stopping me so for those of you who are number one tell me if this resonates with you do any of the following resonate with you I'm overwhelmed from all the information available to me the fear of failure is stopping me I don't know where to start I'm not sure what kind of business I like to create I don't feel like I have what it takes to create a successful business my perfectionism gets in the way I'm afraid of wasting my time and money so these are really quick pain points that people can make an immediate emotional connect connection with thank you uh lean green girl I appreciate that cuz I I worked pretty hard on on this and I know it's not perfect but but it'll get there and then I kind of dispel some of these myths I don't dispel all of them but I I talk about okay I'm overwhelmed well here's how you can hack that and the fear of failure well fear is actually just a sign that whatever it is that you're doing is uh is what you want to it's like that's a sign and I talk about Steven pressfield a little bit in the war of art I don't know where to start and then um I just give more information and then this is something that I learned from Ryan LEC who was on the podcast that podcast hasn't gone live yet but he gave this really great tip and I I used to do this when my email list was small but there were so many people coming on the email list that I was getting you know 100 emails a day from people from all different levels when I would ask them what's your number one struggle well I want to really take care of the people who are just starting out so I actually ask my audience to please hit reply to this email and send me a note about what scares you the most about starting an online business and let me just go into my email here really quick and I'll show you the results of just simply asking people to reply I'll have to I wasn't prepped with this page I didn't think I was going to do this but let me bring that up for you um so let me put in the uh future entrepreneurs do uh comma read this dot dot dot so that's the headline so I'm searching for all that boom the these are all people there are well one of 50 of many again this is just the past week people who are taking the time to respond and say why they're scared of starting an online business so this this does a number of different things um and again there there are several of these that come in and I do try to reply to these every single day uh about 20 come in every day um on average and that could prob probably grow but but I I feel like even if it's just a thank you so so much for the honest reply I have more even ons coming to you um I I batch process these so the last thing I do before I finish uh my work before the night and it literally takes me 10 15 minutes to go through them all is quickly read them and say thank you so much for the replies I appreciate that and this does a few things number one it just shows that I'm a real person on the other end and I think maybe this isn't something I have to do for everybody who subscribes to my list but I feel like for just the beginners at least the people the people who are going to start with this journey with me from the beginning it would be really cool for them to see that there's actually somebody who cares on the other end so so that's one strategy that's a a very Derek Halper strategy he uses the same thing as well for everybody and and I love that idea and that just made sense to me the other part of this is the fact that when I have a conversation with people in this way when people hit reply and then reply back to me this tells Google hey Pat's email address is really important so I'm not going to put this into the spam or the promotions folder I'm going to put this into the primary folder and that that is something that triggers that in in Google so that's that's another kind of strategy there and for that reason even that reason alone I feel like this is worth it right so asking your H reply have you even had a few people say wow this is new I've never had anybody in an autoresponder actually ask me to reply I want to a bunch of people were like testing me and you and and shaa is saying I'm a genius and I'm not a genius I'm just implementing a lot of these strategies and trying to uh give credit to where credits do so Ryan Le author of ask Derrick Halper social triggers and kind of just putting everything together um def definitely um okay so that's what happens now you might be wondering well when people get that email this email here um well oh no no no uh so this is the first email they get once they join level zero nurture but let me go back to the where was it oh the uh sort of sorry the the main course that had all those three different things you could choose from so this is the I don't have an online business yet I have an online business but I'm stuck or I have an online business that is generating more than $500 per month okay what happens when you click this well I'll show you kind of the rule I've created so this is this is the power behind convert kit right here so these are certain rules that I've created they're going to work on organization of these I've confirmed but what you can do is you can add a rule here and I love the way this is set up trigger when this event happens so when this person subscribes to a form for example and I get to choose that form maybe when they click on ebooks a SmartWay this action happens they subscribe to a course this action happens and it's all automated so this is really crazy uh and and the reason I I love it so much but anyway going back to that main course again everybody so far gets dropped into this in the future I can set it up so that when people subscribe to a particular form they go directly into that level zero nurture um and aweber you can hack this but convertkit this is why convertkit was so powerful and and why I fell in love with it even though they're just starting yes I'm an early adopter yes there are risks with that and I know there's going to be a lot of people out there who want to just make sure this this company continues to grow um but but I love it so much that I'm willing to give it a chance but anyway when people click on this they go to a specific redirect this is going to blow your mind so each one of these I've set it up so that no matter which one people click on because they get an email followup after they click but they go to a thank you page because I have to click that you know you have to get them to click to um have them go into that particular group so where do they go well the people who click I don't have an online business yet this will be this will be posted on um on my YouTube channel there's a periscope replay um playlist there and this will be there for sure so when people click on that one I don't have an online business yet I redirect them to here back to the blog that email that I sent earlier that is like welcome future entrepreneurs that gets s to their inbox again with more information but this is what where they go welcome future entrepreneur so on and so forth in the comment box below introduce yourself to the rest of the community you're all just getting started at the same time again copy that is exactly for this particular group of people just getting started at the same time and I thought it would be cool to know who you are where you're from and see that you're not alone share as much or as little as you'd like and include one interesting fact about yourself smiley face so after three no two weeks maybe maybe two weeks of having this particular page set up 40 comments 40 comments and that's not that's not all the subscribers not everybody's going to do it but here is the community starting to interact together and actually you know and then if you respond here you might you might get even more Wows like Pat thank you for the advice and for responding that's a first for me um so so this is good stuff right I mean this is cool and I don't want you to get overwhelmed I know some of you are overwhelmed right now and it's just one step at a time and it took me a long time to get this set up the first thing to do was build that main list and then start to build out those segments and understand who those segments were now where do the people who click on well I've started a business but I'm kind of stuck well they go to this page let's get unstuck I've worked with thousand of entrepreneurs to help them get off those nasty plateaus again copy exactly for this group of people um yes business takes time but you can rant things up with the right direction and that's why I'm here uh and then in this box I have in the comment box below please share what kind of information you'd like to see in upcoming emails for me so I wasn't really sure exactly what kind of emails these people would want I mean I have an idea obviously but I asked them directly what kinds of topics would you love to see me go in depth with your opinion matters and I look forward to serving you in the future well I have currently 19 suggestions on what I could put in this particular group so let's read some of them here um interested in email list building passionate about writing but never have gotten any direction on how to earn money from it uh how to create content that sells uh branding myself I'd love to see email list building that's two for email list building stuck with email marketing that's three so maybe this video would actually help um I'm working as engineer I'm learning to write good articles so on and so forth so yeah this is again a pre- survey a way to just pay the guessing out of it right and so hopefully this this has been this is helpful and then the people who are building a business who have uh who are seeing money coming from it already I say awesome you're seeing results all right you're making moves in your business but you know there's a lot more that can be done I'm here to help you learn more Advanced Techniques in your business to hopefully 2x or 3x or maybe even 10x your current results so that's language that is again specific to this group because I found in the survey that I ran through Survey Monkey they were using words like how do I 10x my business how do I 2x my business so I've included that exact copy here as well and then similar to the other group in the comment box below please share what kind of information you'd like to see in the upcoming emails for me what kinds of topics would you love to see me go in depth with and again I got because my audience is smaller here but they're still active um one of my biggest frustrations is is whenever I get in my business it starts I already have a good handle on um actually I want to scale my business uh several things planning to write ebooks looking for more advanced tips for private labeled products uh so again some good some good information there to help me with that particular group so again one of the things that helped me was to do the following and hopefully maybe this will help you so I'm going to Rite on my desk really quick here and again this tool that I mentioned is called convert kit I have an affiliate link if you'd like to use it I understand if you're not ready for it yet it is a fairly new company and I wouldn't blame you if you wanted to wait to see what it what else it could do um but I want to come on as an early adopter here anyway uh it is intuitive and that's that's what Nathan Nathan Barry who created this he was previously a blogger Who Sold digital products who was just not happy with what was out there so he created his own stuff and he is a UI uh you know a UI user interface user experience designer I mean that's his Forte and he's obviously brought that here uh with him too um anyway so you want to divide your list into two maybe three buckets so one two three you want to really Define what those buckets are uh and and then from there you know you're you might have a main list that you might have people subscribed to so traffic might come in here and then you have emails sent out that try to divide people into these three different buckets now you could also have people go directly into these buckets as well using particular blog posts or lead magnets and stuff so again you're growing these three buckets and then you end up having specific copy that works for them specific courses that work for them specific products that you could recommend that are just for them as well now what's cool is that you can cross promote you can upgrade people from level one to Lev two and level two to level three and that's my goal obviously I'd love to convert people from number one to number two and number two to number three uh and I could do that through products or what have you um and and and you know you can even have more groups than this you can tag people as well that's a another cool thing you know there's a difference between segmentation and tagging they can I can't spell and right at the same time uh and tagging so a good way to think about segmentation is for example let's say you're in the photography Niche and you are helping photographers with their business well segments of your audience might be uh wedding photographers newborn photographers and corporate Event Photographers and that's a great way to think about it because there's segments you have a particular type of content you need to serve each and every one of those kinds of people so you know you got your wedding photographers you have your newborn photographers and you have your corporate Event Photographers um tagging would be something like okay uh let's let's do a quick survey and see how many of my audience uses Canon and uh Canon cameras and how many use Nikon you know doing survey types of questions like that especially in this Niche is like people are very very passionate about which kinds of cameras they use right Canon or Nikon and then you can tag them as a Canon user or an icon user which allows you to understand okay here are the things that they use and the things that they're interested in but but here's who they are and within this group there might be people who are tagged as Nikon you know the little tag I don't know how to draw a tag that's kind of a I don't know that's kind of weird uh in Canon yeah the architect in me but I'm I'm it's hard to draw with in scope at the same time so these are the tags and they might live in each one of these three groups so this helps because you can drive people toward a particular product for maybe it's wedding uh 101 wedding photos 101 and this one is newborn whatever 101 and this is Corporate 101 but maybe maybe you strike up a deal with Canon and and they give you a 50% off coupon or something or maybe you're an affiliate for Canon and then you can just send an email out to anybody no matter what group they're in here but you know they're Canon users and that's it is Nathan Barry in the house I see Nathan Barry's name uh but anyway uh hey there there's Nathan smiling in his little Avatar there Nathan I'm showing off your software Bud everybody's enjoying it um but again and don't take offense to this Nathan I'm I'm not trying to pitch convert kit here that's that's maybe something that I'll do for you later um but you know I'm still fairly new on it and I I'm just kind of giving people an introduction to the segmentation stuff uh but I feel like even even so demonstrating kind of the capability of convert kit has has done really well so you know Big Ups to to Nathan for finding a pain point and and being his own audience member and creating something and scratching his own inch and also scratching mine and everybody else's as well so if somebody were to come in the scope now they'd be like what the heck is this person drawing but you know hopefully you guys kind of understand what's going on and uh again thanks thanks to convert kit and I've I've showed off a little bit of the Nathan if you just came in um am I segment am I segmenting old subscribers is is the question uh I haven't yet done that that's kind of I wanted to test this to make sure you know it it it it worked out and so let me let me click here on level zero nurture so again this tells me that the people who are just starting out that's what I've dubbed level zero nurture people who have yet to start a business I'm kind of nurturing them right I'm taking them through content that is built specifically for them well one of the cool things here is I can file a report not file a report but actually see the report and see the first email that gets delivered immediately after subscription has a 60% 67% open rate and a 15.6% click rate it's been sent that many times in four people have unsubscribed from it the next one the number one rule a successful business is dot dot dot kind kind of that you know that stop Gap you know when people can't people hate seeing something unfinished so that's a great strategy for getting open rates uh 61% open rate 19.7% click rate uh again the uh affiliate CL affiliate link for convert kit if you're interested you don't have to use my filling link but uh is smartpassiveincome.com convert tokit and then as you can see these ones have zero % because people haven't gotten there yet and it's all based off of how much time so this is again this is one day after subscription 3 days after subscription 5 Days 7 days then I go into a week Rhythm here 74 21 28 and that's the end of this particular um segment here but people haven't even gotten here yet so again this is a good way these reports here in convertkit and again many other email providers can can give you this information but not quite as great as this is you can see which emails are actually being open and if one of these emails for example had like a 12% open rate I could be like wow that's a terrible headline or I can just dump that email and and and things like that uh so again the stats here are are really great I can also see stats for these different forms as well so I can see for example the ebooks the smart wve form has uh just a a few visitors because that's a direct link that people get on the podcast but I can click here and see you know there's also kind of stats built in underneath here so 31 42 subscribe and kind of gives you an idea on roughly kind of how many people have subscribed recently uh but again my my goal is the sort of next move here is to create a specific form for a lead magnet that's related exactly to nurture zero the nurture zero course so that when people subscribe they don't go to the main course and I don't have to divide them because they're already divided based off of the content that they're reading or the lead magnet that're that they're downloading and so again I just wanted to give you guys an introduction there to in terms of segmentation I want to gauge your reaction on certain things so again thank you for the hearts uh I appreciate that and I just wrote a post about all this and I wanted to make sure I didn't miss anything and kind of I wanted to give you an overview of it to see what else I could do improve that post when it comes out in a month or two and uh yeah I love I love that I'm able to share all of this I mean this is what the spirit of spi is all about and and you know I feel like the more I share with you the better results you'll get and the more you'll come back and the more you'll share me and so that's kind of what we're doing here and so I'm I'm uh let's see uh I've been doing categorical opkins with Thrive leads very good so far nice uh affiliate link again thank you uh smartpassiveincome.com convertkit uh the pricing is very reasonable as well which I which I love they treat each email subscriber as one as opposed to aweber which is if you have one person on multiple lists they actually count each time they're on those different lists so if they're subscribed to two lists they actually count as two people toward your monthly uh payments which is kind of crazy um but uh again this is all about the power of segmentation and tagging and and putting people into different courses and that that was the one thing actually you know Nathan calls these different email sequences courses and that confused me at first because I didn't really think of email sequences as courses I thought of them as lists but but I love the idea of a course and it might confuse a little of you uh some of you but these courses are it's a great way to put your mind to it because if you want people to subscribe to a particular course you have a particular kind of result that you want them to get um and I didn't quite understand that at first until I started creating these emails I started seeing people reply back and say thank you for all this information I'm already getting results from this and again having the you know a course that you create no matter where it's at has a specific goal it has a specific type of person who takes it it has a specific type of language you use within it um and that that's kind of how you should be thinking about the different segments in your email list my goal is to get people from you know level zero course to level one to level two and perhaps more levels above that uh but um yeah anyway thank you guys so much for for checking in I'm glad Nathan was on and and is able to uh interact with you guys too do you have any quick questions I'm going to be on for another 10 minutes here um just to finish up and and you know if you guys want to see more of convert kid or or understand more about where I'm going with this um did I used to be in the Phoenix area I've never I've been to Phoenix area once uh people saying thank you great you need to segment your main list uh I want to be on that level one list yeah I haven't yet done that so thank you for reminding me whoever said that because now that I know this is working and there are emails there for each of the different levels although to be honest level two has just one email right now luckily there's only 61 subscribers but once I finish up those emails which I'm working on tonight um I'm going to turn this on to everybody else so I'm going to send a broadcast email to everybody with those same three lists I'm also going to make sure that people who are in those three levels already do not get that email now there's a way to do that in convertkit as well and so I'm going to show you how to do that now so I'm going to send a broadcast just as an example so I'm clicking on broadcast I'm going to click on new broadcast and very easily I can say who will receive this include these subscribers so I can include people who are in this particular course for example so I can include people who are in level zero level one or level two or all the above I can get people with certain tags so I can tag people who are on my book club for example or who are just the free members or people who are who have um the smart podcast player the free version of it and things like that but really what I want to do is exclude the people if I'm if if I'm sending a broadcast email out to everybody and I want them to get that main list email to then divide themselves into one of these three groups I'm going to exclude the people who are in level zero level one and level two and I want to include the ones who are on the main list um but anyway I would I would send that email out I'll just kind of keep going here you know really nice easy to use form here you can preview the emails you can do templates and all that stuff but anyway that's that's how I would go about it and honestly it's hard on the other end I know it's hard for you to keep track of all this right now but I but when you go through it and you create these things one by one you begin to start to understand it in in this way you know I would I would literally draw out what emails you want sent out and where and all that all those sorts of things uh Nathan are you still in the house somebody says no free trial and I don't believe there is a free trial never cease to amaze me with your value thank you for everything you've done to help thank you for telling me that you're getting value out of this that's that's why I do what I do and if you feel there's anything I can do to proove let me know some people say have to talk slower I've tried that doesn't work I'm sorry um but anyway uh thank you shaa I appreciate that uh any other questions I I saw a bunch Breeze by before I'm going to delete this email just so nothing happens um when to use tags versus separate lists for lead magnet optins I you know that depends on what your goals are and if you feel like you want to se I I feel like segments are for people who get certain kinds of emails that you know you're going to be sending that you've pre-written tags are going to be for emails for people that perhaps you might want to contact in the future but not on a regular basis the example I used was dividing your photographer groups into wedding photographer newborn photographer and corporate photographers those are different segments of your list but then you can tag them with certain things that they purchase I think that's the number one thing if you're going to tag somebody tag them with something they've purchased that way no matter what level they're at no matter what level they're in uh you know and have record that they've purchased something that's something obviously is very important to know uh awesome so hopefully that helps uh I look forward to that email actually uh that somebody just mentioned uh keep an eye out sir awesome good night are double optins required or optional here in convertkit I believe they are optional but I I still recommend them because they they prove that somebody's human on the other end and it just cleans up your list somebody had asked a question earlier about cleaning your list I think that's really important as well because you know you don't want kind of dead subscribers I think if you start in this way with segmenting in a very smart again simple way you will have less of that you will have less kind of dead subscribers or people who just kind of sit there and don't open emails you'll have less spammy emails if you do the double optin as well um and it's good practice to every once in a while say hey guys if you're still enjoying the emails here you know click this link or or some type of action to then get rid of those um not those inactive I think even going into your subscriber list being able to find who hasn't opened your last 10 emails you could pretty much get rid of those people I feel I think there's some different opinions all that you know it's it's weird because a lot of people are like very conscious about the number oh I have 100,000 subscribers and sure I could delete an extra 20,000 that are inactive but I just love saying I have 100,000 subscribers it's so dumb right like why would you first of all you're paying for that uh but secondly it's just it's just a number right I mean I would much rather have a large open rate I mean those inactives are killing your open rate um I think it's more impressive to say that you have 100 people with 100% open rate than 100,000 people with a 2% open rate is that am I right um so anyway some providers don't track opens um I'm not sure I'm not sure in terms of tracking opens how that works in convertkit um how do I filter my own emails what percentage do you respond to uh great question so I have uh a person who helps me with that and episode 115 of the smart passive income podcast goes into all of that so how how the emails are filtered and how I have one particular category of emails that I look at and first and I clear those out before I go and move on to the less urgent ones Jessica helps manage that she knows my brand she's been in my email for over a year now and understands kind of what emails are important what I need to see in those those types of things if you want a bunch of subscribers you can run Facebook ads it's about quality not quantity yes YY Porterfield from Amy Porterfield decom constantly and continually mentions that Facebook is the number one way that she's grown her list in a very targeted way because you can get very targeted with your ads as well and she done she does Facebook ads to webinars webinars are great too because you become more engaged with your audience people get introduced to you if you provide a lot of high value content you know that person who's just brand new to your list they going to have already met you they have would have already heard your voice uh Doom Secrets is a great book absolutely yes Amy Amy Amy Porterfield decom is amazing um and she talks about how Facebook is definitely the number one thing that she has used to grow her list do I still use double optin I believe believe I do right Nathan I think I do yes I do uhcom Secrets is great um is that Brendan brashard I think um no no no Russell Russell Branson Russell Brunson Russell Brunson uh tired of paying for inactive subscribers on MailChimp uh love the love um I'm halfway through it now awesome you guys are are reading some good books um yeah if you want to sign up for my book club actually cuz I'll be ramping that up I'll be reviewing more books I'll be giving away certain things and you know we're going to have a good time on the book club if you can go to Pats book club.com and I'll see you subscribe actually here on convertkit because that is run through convertkit uh Nathan says yes I use double optin thanks Nathan um let's see how do you clean your list on mimp I think it would be any other like similar to have um how do I contact you through email Pat smartpassiveincome.com Uh how do you clean up your email list through uh Mech I think it would be like with any other way I mean just kind of um understanding I think you could divide your subscribers and kind actually segment your audience based on who's open the last previous emails I've heard of active campaign yes they reached out to me after they heard I was kind of leaving infusion soft and you know I I feel like okay so here's the big thing the the big overarching thing here and why I chose to go with convert kit you know infusion soft is obviously a great tool a lot of people use it I wanted it to work for me and just wasn't working and I felt like it was kind of a jack of all trades kind of of idea and it had everything it has a lot more than I needed that has the ability to connect and with a telephone line and all this other stuff that I didn't need and a lot of great third party tools that allowed you to do these great things and it's great it is it is massive but it does a lot of things if you know how to use it or you hire the right people to do that and I just didn't want to do that it just was not a right fit for me and I and I feel like convert kit is is the master of one or it is going to be the master of one so I would much rather have something that's really good for what I need to do now and perhaps I will need some of those other features later on which maybe convertkit will incorporate or maybe it'll integrate in some way and I I do know that Nathan has told me that um the Integrations are coming uh very quickly here for a lot of the top tools but I would rather have a tool that does what I need very very well I'd rather have the master than the Jack of all trades if that makes sense uh but anyway that that's kind of that's just my thinking and again I'm just being totally honest and authentic and this is a very new kind of email service provider out there but I feel like it it has a lot of potential for sure and I'm using it and I'm loving it and I wanted to share that with you guys um there's a lot of great ones out there that I have yet to explore active campaign I haven't even looked at really but I do know it's similar to infusion soft and and that it is kind of the all-in-one thing um yeah so that's that uh drip is another one that I heard was great ort um I mean there's literally like a hundred different things you could use uh what do I use for my sales currently I'm using gum g Road and the cool thing about gumroad is that I know Nathan has a great relationship with them at gumroad and they have perfect integration and so I can easily choose certain actions based on certain products that people get on gumroad as well um and and you know I could see a little bit of of influence in terms of the not maybe not influence but just the way that gumroad is in terms of UI and ux is very much the same language that is being used here on convertkit and they speak really well together um I think it's the only email service provider that gumroad is actually integrated with fully um but it also can integrate through zapier currently to a lot of other uh providers um it also connects with Zippy courses and WP wish list and things like that uh good night ass simple shift thank you for for taking the time to watch um okay so I got two more minutes before the hour and I finish up with some of these emails here before I go to bed and then wake up and and bring my son to school with my wife and I'm excited about that uh are those fonts in convert kit I'm not exactly sure this scope has been awesome thanks a lot Pat you should put it on your YouTube channel I will thank you for that I only put a few of them up if I feel they are ones that people should watch so again you guys have validated that this is something that is important does it connect a lead Pages it can in a very manual way right now unfortunately uh which was one of the things that was holding me back from using it probably earlier but I know there are discussions and that it will eventually get there um for sure but it is still possible to use it um but it it is not currently fully integrated with with lead pages right now unfortunately uh but again I'm planning for the future I know that that's going to happen and and I look forward to when that happens because that would make my life a lot easier too uh but again just being honest uh I'll watch it again on YouTube awesome that way you can actually select where you want to listen to or if you need to listen to something again uh great info good night thank you guys uh zapier any cool and useful zaps you use um I used a lot when I was on infusion soft because just things weren't working out the way I wanted it to but currently actually do I I don't know I don't want to take the time to sign in right now we can talk about those things later zap is really cool um I also use if iftt for a few more personal things for example well that was weird great way great way to begin the day here in Copenhagen thanks uh awesome so I use if.com to when I put out an Instagram photo for example to automatically send a tweet out with that image attached as well sleep well uh working hard trying to work hard um you know I I know my site is about passive income right and a lot of people who find me for the first time are like hey hey you're not very passive at all um and and you know what it's not 100% passive income there's no such thing as 100% passive income you got to put in the work hard the hard work now to reap the benefits later and I'm in that mode where I'm putting a lot of hard work in so I can reap the benefits later so I can take longer Vacations so I can do things that I want to do later um and be flexible but again with anything you always have to come back to it make sure it's up to date make sure your portfolio in the stock market is managed wishing you all the best of luck who have been involved with the latest roller coaster in terms of the stock market with you know passive income coming from Real Estate you still have to manage your properties and all those sorts of things uh so you know passive to me is is being able to build a business that can work for you that you can then stay time take time away from um but you'll always have to come back to it to make sure it's up to date for sure uh yeah so anyway wishing the best of luck to all of you who are in the stock market hopefully tomorrow is is a day just like today with 600 Point rise anyway thanks guys I appreciate you coming on as you can see my eyes are getting a little bit tired but uh got a couple more emails to write and uh we will see each other again soon I will record this on the replay put it up on YouTube for you I just posted the one about haters the other day and actually there was a hater comment on there that was pretty ironic so I posted that one about haters got a hater comment and responded to that one just really quickly uh in in normal Pat fashion and uh anyway love you guys thanks so much for the support and I'll I'll see you in the next scope