If you run Facebook Ads... everything just changed.
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Facebook Ads Have Changed Forever: Understanding the Andromeda Update
In this insightful video, Charley dissects the impact of Meta's Andromeda update on Facebook ad campaigns. He outlines how ad performance has shifted from brute forcing outcomes to rewarding ads that genuinely drive business growth through incrementality. Charley explains the pitfalls of relying on ROAS as a profitability metric and demonstrates how to adapt to the new algorithm to optimize for long-term customer engagement and profitability. The video also covers real-life ex…
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Chapters (16)
Introduction and Overview
0:40
The Impact of Meta's Andromeda Update
2:25
Understanding ROAS and Incrementality
3:36
Case Study: Susan's Customer Journey
7:27
Debunking Common Misconceptions
12:57
Disruptor Academy and Community Insights
19:02
Exploring Disruptor Tools
27:42
Q&A and Final Thoughts
32:17
Meta Blueprint and Creative Strategies
32:56
Testing Angles with Flex Ads
33:43
YouTube Studio and Viewer Comments
35:18
Campaign Strategies and Ad Optimization
37:46
Scaling and Business Models
38:20
Viewer Questions and Insights
42:27
Disruptor Academy and Future Plans
57:58
Final Thoughts and Farewell
Playlist
Playlist UU3kl2OhNRZ1rH_4bnd0Ap7g · Professor Charley T · 0 of 60
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