If you run Facebook Ads... everything just changed.

Join Disrupter Academy at DisrupterAcademy.com Facebook Ads Have Changed Forever: Understanding the Andromeda Update In this insightful video, Charley dissects the impact of Meta's Andromeda update on Facebook ad campaigns. He outlines how ad performance has shifted from brute forcing outcomes to rewarding ads that genuinely drive business growth through incrementality. Charley explains the pitfalls of relying on ROAS as a profitability metric and demonstrates how to adapt to the new algorithm to optimize for long-term customer engagement and profitability. The video also covers real-life examples and offers practical advice for navigating these changes. Charley concludes with an overview of Disrupter Academy and its tools, designed to help advertisers better understand and improve their campaigns. 00:00 Introduction and Overview 00:40 The Impact of Meta's Andromeda Update 02:25 Understanding ROAS and Incrementality 03:36 Case Study: Susan's Customer Journey 07:27 Debunking Common Misconceptions 12:57 Disruptor Academy and Community Insights 19:02 Exploring Disruptor Tools 27:42 Q&A and Final Thoughts 32:17 Meta Blueprint and Creative Strategies 32:56 Testing Angles with Flex Ads 33:43 YouTube Studio and Viewer Comments 35:18 Campaign Strategies and Ad Optimization 37:46 Scaling and Business Models 38:20 Viewer Questions and Insights 42:27 Disruptor Academy and Future Plans 57:58 Final Thoughts and Farewell