I taught our clients to borrow famous names and it worked too well

Name-jacking is one of the highest-leverage content formats on LinkedIn. You reference someone your audience already follows, borrow their name recognition to stop the scroll, then deliver a perspective that's entirely your own. One of our clients referenced Stephen Bartlett, and Bartlett himself commented on the post. Another referenced Satya Nadella's learn-it-all culture shift at Microsoft. When your take is genuinely substantial, sometimes the person you referenced notices, and when they do, no hashtag strategy comes close to that kind of reach.