Most people write posts backwards. here's the right order

Diandra Escobar · Beginner ·🖊️ Copywriting & Content Strategy ·4mo ago

Skills: Copywriting Basics90%

Key Takeaways

Writes copy using a specific approach where the hook comes from the content itself

Original Description

starting with the hook is backwards. the best hooks come from the content itself - a specific number, a contrarian line, something that makes you stop. write first, mine second.

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This Is How You Build a Better Hook 🎬