How to Structure a Product Feed That Converts | Joey Bidner

Getting your product feed right can make or break your Google Shopping performance. If your titles are vague, fields are missing, or Shopify is sending the wrong data, you end up wasting ad spend and missing out on high intent buyers who are ready to purchase. The good news is that most of these problems are fixable once you understand how Google actually reads your feed. In this episode, Joey Bidner walks through how to properly set up and optimize your product feed so Google can match your products to the best possible searches. He explains the most important fields to focus on, how to writ…