How to Make a Profit and Scale Facebook Ads

Why ROAS Doesn't Matter: Unlocking Real Facebook Ad Profits In this episode, we dive deep into the misconceptions around ROAS (Return on Ad Spend) and why it shouldn't be your main focus when trying to scale your Facebook ads. The discussion covers the importance of understanding Gross Profit per Transaction (GPT) and Profit Volume over ROAS. Learn about various metrics, customer journeys, and effective ad strategies to make your e-commerce business profitable in the long run. Explore how different ad approaches can influence customer acquisition costs and repeat purchases. Engage with practical examples, advanced algebra type modeling using chat GPT, and real-world scenarios to make informed decisions on ad spend and profitability. 00:00 Introduction and Setting the Stage 00:30 Understanding ROAS and Its Limitations 01:03 Breaking Down Key Metrics 02:09 Real-World Examples and Insights 04:54 Practical Application and Tools 07:10 Advanced Analysis and Scaling Strategies 14:19 Engagement and Community Interaction 15:23 Deep Dive into Attribution 20:00 Final Thoughts and Upcoming Events 28:19 Profit Analysis of Different Products 28:42 Real-World Application of Business Operations 29:18 Customer Journey Modeling 32:20 Key Insights and Profitability Comparison 33:03 Understanding Cash Flow in Ad Campaigns 38:22 Campaign Strategies for Different Goals 42:21 Analyzing Ad Performance and Customer Behavior 53:51 Final Thoughts and Practical Advice 01:06:22 Q&A and Closing Remarks Join Disrupter Academy @ https://www.skool.com/disrupter-academy