Google Ads Keyword Match Types Explained (Broad, Phrase, & Exact Match)

Are your ads showing up for completely irrelevant searches? You might be using the wrong Keyword Match Type. In this video, we master the three match types to take full control over your Google Ads budget. Welcome to the next essential lesson in our free Google Ads course! "Match Types" tell Google how closely a user's search needs to match your keyword before showing your ad. If you get this wrong, you might pay for clicks from people looking for "free" items or totally different services. We will visually explain the three current match types: Broad Match, Phrase Match, and Exact Match. We…