Using ICM for improved 3P reporting

In this video, we’ll walk you through how Google’s Integrated Conversion Measurement (ICM) solution enables more accurate, granular attribution for your iOS App campaigns. We’ll cover: - An overview of Integrated Conversion Measurement (ICM) and how it works - Real-world results - Steps to get started and how to interpret your reporting 𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝘀𝗲𝗿𝗶𝗲𝘀: Be sure to watch our other videos in this series to learn about other key iOS measurement frameworks and our latest strategies to maximize performance → https://www.youtube.com/playlist?list=PL9piTIvKJnJM383Cp5bSNjOGu1ec7OAIu 𝗙𝘂𝗿𝘁𝗵𝗲𝗿 𝗿𝗲𝗮𝗱𝗶𝗻𝗴: Check out our latest iOS best practice guide for deeper insights → https://business.google.com/us/accelerate/resources/articles/drive-better-performance-and-measurement-for-ios-app-campaigns/ Learn more about Integrated Conversion Measurement → https://support.google.com/google-ads/answer/16203286 0:42 - Agenda 0:53 - Overview of Integrated Conversion Measurement 1:30 - How it works 2:12 - Example results 2:49 - Getting started 4:37 - Recap