Getir Sent One Email to 'Inactive' Contacts—27% More Orders

You're probably deleting your best leads every 30-90 days. One setting is doing it automatically. It's called sunsetting. Contacts who haven't engaged get automatically removed from your list. Most teams don't even know it's happening. Real example: Getir, a grocery delivery app, sent one email to contacts who hadn't bought in up to a year. People their platform had written off as inactive. The email stopped them mid-scroll, reminded them what they were missing, showed them what life looked like as a customer. Result? 27% more orders than regular campaigns. Nearly doubled conversion rate. With a colder, smaller audience. Those "inactive" contacts weren't gone. They just needed the right reason to come back. THE FIX: Check your inactivity window. If it's under 12 months, change it to 2 years (or whatever fits your buying cycle). Before deleting anyone, send ONE email reminding them why they signed up. You'll be surprised how many re-engage. Stop deleting revenue. #EmailMarketing #LeadGeneration #MarketingAutomation #EmailStrategy #CustomerRetention #MarketingTips