Customer Retention Strategies - 5 Tips To Increase Lifetime Value | Marketing 360®
Get Great Tools to Increase Lifetime Value: https://www.marketing360.com/?ref=YouTubeCustomerRetentionStrategies
Today we’re going to talk about 5 tips to increase repeat customers and lifetime value.
Tip #1 - Offer Great Service and Great Customer Experience:
Customers come to you and they already expect that you’re going to provide to them exactly what they were looking for. They already expecting that you'll provide a service, a product, and they expect to have a reasonable relationship with you during that time.
Provide great customer experience and great service by going above and beyond what your competitors are doing or what they would even would expect you to do.
Blow them away with your follow up. Contact them all the time! Let them know how their project is going, let them know where their product is
If you’re staying on top of it and staying in front of them by offering a great customer experience you increase the likelihood of people working with you again and wanting to return to either get your service or get your product another time.
Tip #2 - Stay On Their Radar:
97% of people that go to your website or interact with your brand for the first time don’t convert. It doesn’t mean they aren’t a good customer or they they’re not a good fit for your business. It just means they're in a different spot in the sale funnel.
Maybe they’re just researching. They’re comparing, price shopping. It doesn’t mean they’re a bad customer for you. If you follow up with them and stay on their radar using retargeting ads or any of the other myriad of marketing opportunities out there you’re able to keep that top of mind awareness and you’re able to follow the Marketing Law of 7. Which means that a consumer needs to see or interact with your brand at least 7 times before they make a decision as to whether or not they’re going to work with you in the future.
Tip #3 - Automate Your Processes:
Use a CRM. and use email automation. The last thing you want to do is spen
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