B2B Lead Generation with LinkedIn Ads: Roundtable Discussion
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In this conversation, the Tamarind team discusses the intricacies of lead generation through LinkedIn ads, emphasizing the importance of selecting appropriate campaign objectives, the effectiveness of lead generation forms, and the distinctions between middle and bottom funnel leads. They also highlight the significance of backend processes in converting leads and the role of engagement metrics in assessing campaign success. In this conversation, the speakers delve into the nuances of lead generation, particularly…
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Chapters (15)
Preview
1:00
Lead Gen Forms
4:50
MOFU vs BOFU Leads
7:40
Lead Nurturing and Follow-up
10:49
Lead Costs (CPLs)
12:44
Do CPLs matter?
15:50
Lead Gen is a Tool
18:06
Long-Term Thinking
19:03
Retargeting and Multiple Touchpoints
21:00
Engagement
22:51
Thought Leader Ads
28:07
Conversation and Message Ads
29:35
Document Ads
32:25
Creative Refreshes
34:50
Data-Driven Ads
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