5 Ways To Reduce Your Cart Abandonment Rate
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Marketing Basics80%
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If you own or manage an online store, you most likely understand the frustration that comes with seeing abandoned carts.
Youโve probably seen users visiting your eCommerce website, exploring your product categories and clicking on product pages. You get excited that some of them click โAdd to Cartโ โ finally, some sales, right?
But then โ nothing.
They donโt complete the purchase. Some of them donโt even return to your store.
This problem is known as โcart abandonmentโ or โcheckout abandonmentโ โ and no, they are not the same thing (be sure to watch the video to learn the difference).
Abandonments are more common than you think. Research by the Baymard Institute puts the average shopping cart abandonment rate at 68.81%. That means only a little over 3 out of every 10 shoppers that add products to their cart donโt complete the purchase.
But why are people abandoning their shopping carts in the first place? According to the Baymard Institute, most people that leave an online store are just browsing โ the equivalent of window shopping when visiting brick and mortar stores.
In other words, to fix your cart or checkout abandonment rate, youโre going to need to nudge undecided shoppers to complete their purchase.
In this episode, our Head Ninja Tim offers 5 practical tips to lower your cart and checkout abandonment rate. We go over a number of solutions to these common shopping obstacles that lead to abandonment:
โก๏ธ The โIโm just browsingโ crowd
โก๏ธ Unexpected costs at checkout
โก๏ธ Forcing shoppers to create accounts
โก๏ธ Lack of credibility
โก๏ธ Lack of payment options
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