23 Minutes of Helping Businesses Blow Up Their Meta Ads (CBD and Hemp Edition)
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Join me (Charley) as I dive into a live Zoom audit of a real-world meta ad account — no staging, no fluff — showing exactly how businesses can tweak their settings, funnels, and strategy to dramatically improve returns on the Meta / Facebook Ads platform. Along the way I discuss account bans, grey-area ad types, conversion tracking, and how to scale without los…
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Chapters (17)
Intro: My credentials & what this audit is about
0:28
Setting the scene: account with hemp/CBD traffic & high risk of bans
1:15
Founding story & agency background (Fab CBD, High Tide)
1:51
Why managed accounts matter in restricted niches
2:30
How agencies with internal relationships help you scale CPMs
3:12
Example: From $50K/month to $1M/week in the shapewear space
3:52
Why I like Orange Trail and how they operate in grey-zones
4:30
The agency dilemma: good teams vs bad sales-only shops
5:15
Real examples of “grey area” products & funnels
6:01
Identifying upper-funnel inflection points: newsletter & blog use-cases
6:47
Funnel workaround: split domains, click-outs & avoiding bans
7:34
How to measure revenue per session + acquisition cost = funnel fill at scale
8:32
Lead capture + conversion modelling (fly-fishing rod business example)
9:19
Email list ROI example: from $13 acquisition to $60+ value
10:27
Rapid scale story: 7 M → 13 M in 9 months (not typical)
11:22
Tracking individual ad concepts via sub-domains & UTMs
12:02
TV-style attribution example: call-center model & stopwat
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