Tech Skills

Copywriting & Content Strategy

Write copy that converts — sales pages, email sequences, ads, scripts and more

3,040
lessons
Skills in this topic
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Copywriting Basics
beginner
Apply AIDA and PAS frameworks to any piece of copy
Persuasive Writing
intermediate
Write a 5-email nurture sequence
AI Copywriting
intermediate
Build a brand voice guide and inject it into prompts
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How to increase shares and reach on Instagram | Content Creation Tips
Copywriting & Content Strategy
How to increase shares and reach on Instagram | Content Creation Tips
Vanessa Lau Intermediate 3y ago
Watch these 38 minutes if you want a successful YouTube channel in 2023
Copywriting & Content Strategy
Watch these 38 minutes if you want a successful YouTube channel in 2023
Vanessa Lau Intermediate 3y ago
✂️ Cut your copywriting time in HALF with this crazy cool copywriting tool...⁠⁠
Copywriting & Content Strategy
✂️ Cut your copywriting time in HALF with this crazy cool copywriting tool...⁠⁠
Alex Cattoni Intermediate 3y ago
3 things you need to write AWESOME email subject lines ALL THE TIME
0:15
Copywriting & Content Strategy ⚡ AI Lesson
3 things you need to write AWESOME email subject lines ALL THE TIME
Lynley Hipps | Email Marketing Intermediate 3y ago
In this week's video, I’m sharing 4 questions you MUST ask before writing a sales page ...⁠
Copywriting & Content Strategy
In this week's video, I’m sharing 4 questions you MUST ask before writing a sales page ...⁠
Alex Cattoni Intermediate 3y ago
How Empathetic Storytelling is CHANGING Healthcare Forever!
Copywriting & Content Strategy
How Empathetic Storytelling is CHANGING Healthcare Forever!
Evan Carmichael Intermediate 3y ago
Looking Into The Darkness As A Creator
Copywriting & Content Strategy
Looking Into The Darkness As A Creator
Copyblogger Beginner 3y ago
CS50x 2023 - Lecture 4 - Memory
Copywriting & Content Strategy
CS50x 2023 - Lecture 4 - Memory
CS50 Beginner 3y ago
Using Sysmon to Block Unwanted Files and Send Notifications to Slack via Scheduled Task Event Filter
Copywriting & Content Strategy
Using Sysmon to Block Unwanted Files and Send Notifications to Slack via Scheduled Task Event Filter
IppSec Beginner 3y ago
PPC Ad Copy Testing Strategies
Copywriting & Content Strategy
PPC Ad Copy Testing Strategies
Paid Media Pros Intermediate 3y ago
How to Build a Global Brand Without a Global Budget
Copywriting & Content Strategy
How to Build a Global Brand Without a Global Budget
Moz Intermediate 3y ago
Master Your WEEK: No More Midweek Burnout
Copywriting & Content Strategy
Master Your WEEK: No More Midweek Burnout
Evan Carmichael Intermediate 3y ago
5 Pro-Level React Do's & Don'ts
Copywriting & Content Strategy ⚡ AI Lesson
5 Pro-Level React Do's & Don'ts
Traversy Media Beginner 3y ago
How well do you think this applies across startups, writing, and social situations? #shorts
Copywriting & Content Strategy
How well do you think this applies across startups, writing, and social situations? #shorts
Lenny's Podcast Beginner 3y ago
Arielle probably helped form some of the product one-liners that you know and love #shorts
Copywriting & Content Strategy
Arielle probably helped form some of the product one-liners that you know and love #shorts
Lenny's Podcast Beginner 3y ago
Show up online so people can find you
Copywriting & Content Strategy
Show up online so people can find you
Vanessa Lau Advanced 3y ago
Long-form content vs Short-form content
Copywriting & Content Strategy
Long-form content vs Short-form content
Vanessa Lau Advanced 3y ago
Instagram Bio Tips | What you should not be doing this 2022
Copywriting & Content Strategy
Instagram Bio Tips | What you should not be doing this 2022
Vanessa Lau Advanced 3y ago
Is Instagram dead?
Copywriting & Content Strategy
Is Instagram dead?
Vanessa Lau Advanced 3y ago
How To Write A Sales Page – 4 Questions To Ask FIRST To Avoid Crappy Conversions
Copywriting & Content Strategy
How To Write A Sales Page – 4 Questions To Ask FIRST To Avoid Crappy Conversions
Alex Cattoni Beginner 3y ago
How to get more views on Instagram Reels
Copywriting & Content Strategy
How to get more views on Instagram Reels
Vanessa Lau Intermediate 3y ago
How to Use Engagement Stickers on Instagram Reels
Copywriting & Content Strategy
How to Use Engagement Stickers on Instagram Reels
Vanessa Lau Intermediate 3y ago
Why you need to create a TikTok account for your business
Copywriting & Content Strategy
Why you need to create a TikTok account for your business
Vanessa Lau Advanced 3y ago
How to get more views on your YouTube videos
Copywriting & Content Strategy
How to get more views on your YouTube videos
Vanessa Lau Intermediate 3y ago
Outdated YouTube Tips You SHOULD NOT Be Doing In 2025 | Please stop doing these…
Copywriting & Content Strategy
Outdated YouTube Tips You SHOULD NOT Be Doing In 2025 | Please stop doing these…
Vanessa Lau Intermediate 3y ago
⁠PART 2: These three things should NOT EXIST in copywriting…⁠⁠🚫
Copywriting & Content Strategy ⚡ AI Lesson
⁠PART 2: These three things should NOT EXIST in copywriting…⁠⁠🚫
Alex Cattoni Intermediate 3y ago
⁠👀 Why copywriting is a valuable skill for EVERYONE to learn (not just copywriters!)
Copywriting & Content Strategy ⚡ AI Lesson
⁠👀 Why copywriting is a valuable skill for EVERYONE to learn (not just copywriters!)
Alex Cattoni Beginner 3y ago
How To Optimize Your LinkedIn Profile & Land Your DREAM Clients 🤩
Copywriting & Content Strategy
How To Optimize Your LinkedIn Profile & Land Your DREAM Clients 🤩
Alex Cattoni Beginner 3y ago
⁠Brand new at copywriting? 👉🏻 Here's why that's a GOOD THING…
Copywriting & Content Strategy ⚡ AI Lesson
⁠Brand new at copywriting? 👉🏻 Here's why that's a GOOD THING…
Alex Cattoni Intermediate 3y ago
10,000,000 views in 3 months… How to build a Content MACHINE in 2023
Copywriting & Content Strategy
10,000,000 views in 3 months… How to build a Content MACHINE in 2023
Vanessa Lau Intermediate 3y ago
PART 1: These three things should NOT EXIST in copywriting…⁠⁠🚫
Copywriting & Content Strategy
PART 1: These three things should NOT EXIST in copywriting…⁠⁠🚫
Alex Cattoni Intermediate 3y ago
Don't be afraid to experiment when it comes to content creation #shorts
Copywriting & Content Strategy
Don't be afraid to experiment when it comes to content creation #shorts
Vanessa Lau Intermediate 3y ago
How To Start a YouTube Channel in 2025 (The ONLY Video You Need to Watch.)
Copywriting & Content Strategy
How To Start a YouTube Channel in 2025 (The ONLY Video You Need to Watch.)
Vanessa Lau Intermediate 3y ago
The Future of Marketing & 5 Brands That Are Leading The Way
Copywriting & Content Strategy ⚡ AI Lesson
The Future of Marketing & 5 Brands That Are Leading The Way
Alex Cattoni Beginner 3y ago
You can't copy and paste someone's content creation workflow
Copywriting & Content Strategy
You can't copy and paste someone's content creation workflow
Vanessa Lau Intermediate 3y ago
Why you want to focus on nailing your hook for your YouTube videos
Copywriting & Content Strategy
Why you want to focus on nailing your hook for your YouTube videos
Vanessa Lau Intermediate 3y ago
Tips for Talking to Camera as a NEW YouTuber
Copywriting & Content Strategy
Tips for Talking to Camera as a NEW YouTuber
Vanessa Lau Intermediate 3y ago
How to create content strategy for social media #shorts
Copywriting & Content Strategy
How to create content strategy for social media #shorts
Vanessa Lau Intermediate 3y ago
Instagram is DYING. Here’s why.
Copywriting & Content Strategy
Instagram is DYING. Here’s why.
Vanessa Lau Intermediate 3y ago
📣 Copywriting templates are B.S. 👉🏻 Here’s why you should use formulas instead…⁠⁠
Copywriting & Content Strategy
📣 Copywriting templates are B.S. 👉🏻 Here’s why you should use formulas instead…⁠⁠
Alex Cattoni Intermediate 3y ago
If I Wanted 1 Million Followers, THIS Is What I Would Do...
Copywriting & Content Strategy
If I Wanted 1 Million Followers, THIS Is What I Would Do...
Vanessa Lau Intermediate 3y ago
Become A Master of Persuasion: 5 Books To Improve Your Copywriting & Storytelling
Copywriting & Content Strategy
Become A Master of Persuasion: 5 Books To Improve Your Copywriting & Storytelling
Alex Cattoni Beginner 3y ago
The Secret to REAL GROWTH on Instagram (it’s not Reels)
Copywriting & Content Strategy
The Secret to REAL GROWTH on Instagram (it’s not Reels)
Vanessa Lau Intermediate 3y ago
20 HUGE Mistakes NEW YouTubers Make
Copywriting & Content Strategy
20 HUGE Mistakes NEW YouTubers Make
Vanessa Lau Intermediate 3y ago
Ad Writing Exercise & Critique - How To Write Insanely Better Copy
Copywriting & Content Strategy
Ad Writing Exercise & Critique - How To Write Insanely Better Copy
Alex Cattoni Beginner 3y ago
Outdated Instagram Tips You SHOULD NOT Be Doing In 2022 | Please stop doing these…
Copywriting & Content Strategy
Outdated Instagram Tips You SHOULD NOT Be Doing In 2022 | Please stop doing these…
Vanessa Lau Intermediate 3y ago
How To Find Clients The WRONG Way: 3 DEADLY Outreach Mistakes (with Stefan Georgi)
Copywriting & Content Strategy
How To Find Clients The WRONG Way: 3 DEADLY Outreach Mistakes (with Stefan Georgi)
Alex Cattoni Intermediate 3y ago
Comment "YES!!!" below if you’re here to be a MASTER, not mediocre.⁠👇🏻⁠⁠#copywriting #aitools
Copywriting & Content Strategy ⚡ AI Lesson
Comment "YES!!!" below if you’re here to be a MASTER, not mediocre.⁠👇🏻⁠⁠#copywriting #aitools
Alex Cattoni Intermediate 3y ago
📚 Coursera Courses Opens on Coursera · Free to audit
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The Factors that Influence the Effectiveness of Boards and the Governance Process
📚 Coursera Course ↗
Self-paced
The Factors that Influence the Effectiveness of Boards and the Governance Process
Opens on Coursera ↗
Effective Business Presentations with Powerpoint
📚 Coursera Course ↗
Self-paced
Effective Business Presentations with Powerpoint
Opens on Coursera ↗
Content Creation With Generative AI
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Self-paced
Content Creation With Generative AI
Opens on Coursera ↗
UX / UI: Fundamentos para o design de interface
📚 Coursera Course ↗
Self-paced
UX / UI: Fundamentos para o design de interface
Opens on Coursera ↗
Empathy-Driven Leadership and Innovation
📚 Coursera Course ↗
Self-paced
Empathy-Driven Leadership and Innovation
Opens on Coursera ↗
Power-Up Email Copy
📚 Coursera Course ↗
Self-paced
Power-Up Email Copy
Opens on Coursera ↗