Tech Skills

Copywriting & Content Strategy

Write copy that converts โ€” sales pages, email sequences, ads, scripts and more

3,039
lessons
Skills in this topic
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Copywriting Basics
beginner
Apply AIDA and PAS frameworks to any piece of copy
Persuasive Writing
intermediate
Write a 5-email nurture sequence
AI Copywriting
intermediate
Build a brand voice guide and inject it into prompts
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What happens when you create complexity in your business
Copywriting & Content Strategy
What happens when you create complexity in your business
Vanessa Lau Advanced 3y ago
The importance of having patience as an entrepreneur
Copywriting & Content Strategy
The importance of having patience as an entrepreneur
Vanessa Lau Advanced 3y ago
Meet Kelsey, one of my Copy Posse Launch Pad Grads ๐Ÿ‘‘โ 
Copywriting & Content Strategy
Meet Kelsey, one of my Copy Posse Launch Pad Grads ๐Ÿ‘‘โ 
Alex Cattoni Advanced 3y ago
The Biggest Investing Opportunity of Your Life
Copywriting & Content Strategy
The Biggest Investing Opportunity of Your Life
Dan Lok Advanced 3y ago
The Email Expert Who Sends A $149/mo. Paper Newsletter
Copywriting & Content Strategy
The Email Expert Who Sends A $149/mo. Paper Newsletter
Copyblogger Advanced 3y ago
Storytelling Marketing Tips & Ideas | Training With Storytelling Examples
19:07
Copywriting & Content Strategy โšก AI Lesson
Storytelling Marketing Tips & Ideas | Training With Storytelling Examples
Karon Thackston's Marketing Words Advanced 3y ago
Detection-In-Depth: Out of Band Monitoring for Critical Process Parameters-Gus Serino
Copywriting & Content Strategy โšก AI Lesson
Detection-In-Depth: Out of Band Monitoring for Critical Process Parameters-Gus Serino
SANS Institute Advanced 3y ago
Dan Lok Does A Live Training Session With His Sales Team
Copywriting & Content Strategy
Dan Lok Does A Live Training Session With His Sales Team
Dan Lok Advanced 3y ago
The 5 Biggest Social Media Trends in 2023
Copywriting & Content Strategy
The 5 Biggest Social Media Trends in 2023
Vanessa Lau Advanced 3y ago
You are responsible to take a break as a Creator Entrepreneur
Copywriting & Content Strategy
You are responsible to take a break as a Creator Entrepreneur
Vanessa Lau Advanced 3y ago
Is doing the inner work important as a business owner?
Copywriting & Content Strategy
Is doing the inner work important as a business owner?
Vanessa Lau Advanced 3y ago
Is hiring experts, consultants, or coaches a bad thing?
Copywriting & Content Strategy
Is hiring experts, consultants, or coaches a bad thing?
Vanessa Lau Advanced 3y ago
3 types of Native Content to create on Instagram Reels
Copywriting & Content Strategy
3 types of Native Content to create on Instagram Reels
Vanessa Lau Advanced 3y ago
Can you repost your old Instagram Reels?
Copywriting & Content Strategy
Can you repost your old Instagram Reels?
Vanessa Lau Advanced 3y ago
Are you Still doing this Outdated Instagram Tip? | Stop doing this!
Copywriting & Content Strategy
Are you Still doing this Outdated Instagram Tip? | Stop doing this!
Vanessa Lau Advanced 3y ago
3 things You Need to do to Grow on Instagram
Copywriting & Content Strategy
3 things You Need to do to Grow on Instagram
Vanessa Lau Advanced 3y ago
The Number 1 Way to Kill Your YouTube Channel (Avoid this mistake!)
Copywriting & Content Strategy
The Number 1 Way to Kill Your YouTube Channel (Avoid this mistake!)
Vanessa Lau Advanced 3y ago
2 Benefits of having a YouTube Channel for your Business
Copywriting & Content Strategy
2 Benefits of having a YouTube Channel for your Business
Vanessa Lau Advanced 3y ago
The Main metric of success on YouTube (Get featured more on the algorithm!)
Copywriting & Content Strategy
The Main metric of success on YouTube (Get featured more on the algorithm!)
Vanessa Lau Advanced 3y ago
Increase your YouTube video Retention and Maximize Accessibility by doing This!
Copywriting & Content Strategy
Increase your YouTube video Retention and Maximize Accessibility by doing This!
Vanessa Lau Advanced 3y ago
In order for you to go Viral on Social Media
Copywriting & Content Strategy
In order for you to go Viral on Social Media
Vanessa Lau Advanced 3y ago
The Best Social Media Strategy for 2023
Copywriting & Content Strategy
The Best Social Media Strategy for 2023
Vanessa Lau Advanced 3y ago
Why you need to optimize your Instagram Link in bio link
Copywriting & Content Strategy
Why you need to optimize your Instagram Link in bio link
Vanessa Lau Advanced 3y ago
Create Content for the Audience you want
Copywriting & Content Strategy
Create Content for the Audience you want
Vanessa Lau Advanced 3y ago
Why You Need to Diversify your Content Strategy in 2023
Copywriting & Content Strategy
Why You Need to Diversify your Content Strategy in 2023
Vanessa Lau Advanced 3y ago
Underrated Strategy to Increase your Reach and Grow on Instagram
Copywriting & Content Strategy
Underrated Strategy to Increase your Reach and Grow on Instagram
Vanessa Lau Advanced 3y ago
This Filming Strategy will Help you Save Time in Video Editing
Copywriting & Content Strategy
This Filming Strategy will Help you Save Time in Video Editing
Vanessa Lau Advanced 3y ago
The Perfect Anatomy of a Clickable title on YouTube
Copywriting & Content Strategy
The Perfect Anatomy of a Clickable title on YouTube
Vanessa Lau Advanced 3y ago
Hard Platform Now, Even more reach later! | Benefits of creating content on YouTube
Copywriting & Content Strategy
Hard Platform Now, Even more reach later! | Benefits of creating content on YouTube
Vanessa Lau Advanced 3y ago
Don't be afraid to repurpose your content. Here's why
Copywriting & Content Strategy
Don't be afraid to repurpose your content. Here's why
Vanessa Lau Advanced 3y ago
Hereโ€™s what it looks like to quit prematurely
Copywriting & Content Strategy
Hereโ€™s what it looks like to quit prematurely
Vanessa Lau Advanced 3y ago
A tired content creator is an uncreative content creator
Copywriting & Content Strategy
A tired content creator is an uncreative content creator
Vanessa Lau Advanced 3y ago
Value Trumps Strategy
Copywriting & Content Strategy
Value Trumps Strategy
Vanessa Lau Advanced 3y ago
Instagram Reels Template | Save time creating Instagram Reels
Copywriting & Content Strategy
Instagram Reels Template | Save time creating Instagram Reels
Vanessa Lau Advanced 3y ago
Increase your Instagram Story views | Try this!
Copywriting & Content Strategy
Increase your Instagram Story views | Try this!
Vanessa Lau Advanced 3y ago
Instagram Feature | Get rid of spam comments
Copywriting & Content Strategy
Instagram Feature | Get rid of spam comments
Vanessa Lau Advanced 3y ago
Doing these 3 things will help you get results
Copywriting & Content Strategy
Doing these 3 things will help you get results
Vanessa Lau Advanced 3y ago
Instagram Story Feature | Tag someone after you post!
Copywriting & Content Strategy
Instagram Story Feature | Tag someone after you post!
Vanessa Lau Advanced 3y ago
Skills you need as a YouTuber
Copywriting & Content Strategy
Skills you need as a YouTuber
Vanessa Lau Advanced 3y ago
My 7-figure content strategy
Copywriting & Content Strategy
My 7-figure content strategy
Vanessa Lau Advanced 3y ago
You are not your product
Copywriting & Content Strategy
You are not your product
Vanessa Lau Advanced 3y ago
How often should you share 90-second Reels?
Copywriting & Content Strategy
How often should you share 90-second Reels?
Vanessa Lau Advanced 3y ago
Show up online so people can find you
Copywriting & Content Strategy
Show up online so people can find you
Vanessa Lau Advanced 3y ago
Long-form content vs Short-form content
Copywriting & Content Strategy
Long-form content vs Short-form content
Vanessa Lau Advanced 3y ago
Instagram Bio Tips | What you should not be doing this 2022
Copywriting & Content Strategy
Instagram Bio Tips | What you should not be doing this 2022
Vanessa Lau Advanced 3y ago
Is Instagram dead?
Copywriting & Content Strategy
Is Instagram dead?
Vanessa Lau Advanced 3y ago
Why you need to create a TikTok account for your business
Copywriting & Content Strategy
Why you need to create a TikTok account for your business
Vanessa Lau Advanced 3y ago
BEST Youtube Set Up for 2022 (The ONLY equipment you need!)
Copywriting & Content Strategy
BEST Youtube Set Up for 2022 (The ONLY equipment you need!)
Vanessa Lau Advanced 3y ago
๐Ÿ“š Coursera Courses Opens on Coursera ยท Free to audit
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Introduction to Psychology
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Introduction to Psychology
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TikTok Effects: Sound & Visuals
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TikTok Effects: Sound & Visuals
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Advanced Features and Deployment
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Self-paced
Advanced Features and Deployment
Opens on Coursera โ†—
Copywriting for Digital Marketing & SEO
๐Ÿ“š Coursera Course โ†—
Self-paced
Copywriting for Digital Marketing & SEO
Opens on Coursera โ†—
Brand Management: Strategies for a Strong Brand
๐Ÿ“š Coursera Course โ†—
Self-paced
Brand Management: Strategies for a Strong Brand
Opens on Coursera โ†—
AI Video Creation: A Beginner's Guide to Realistic AI Videos
๐Ÿ“š Coursera Course โ†—
Self-paced
AI Video Creation: A Beginner's Guide to Realistic AI Videos
Opens on Coursera โ†—