Tech Skills

Copywriting & Content Strategy

Write copy that converts — sales pages, email sequences, ads, scripts and more

3,040
lessons
Skills in this topic
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Copywriting Basics
beginner
Apply AIDA and PAS frameworks to any piece of copy
Persuasive Writing
intermediate
Write a 5-email nurture sequence
AI Copywriting
intermediate
Build a brand voice guide and inject it into prompts
📚 Coursera Courses Opens on Coursera · Free to audit
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Instagram Storytelling: Write Compelling Stories
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Instagram Storytelling: Write Compelling Stories
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React Beginner Project: Build a Movie Search App
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React Beginner Project: Build a Movie Search App
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Product Marketing and Go-to-Market Strategy
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Product Marketing and Go-to-Market Strategy
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Content Creation With Generative AI
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Content Creation With Generative AI
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Brand Management: Strategies for a Strong Brand
📚 Coursera Course ↗
Self-paced
Brand Management: Strategies for a Strong Brand
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Logic and Evidence in Persuasion
📚 Coursera Course ↗
Self-paced
Logic and Evidence in Persuasion
Opens on Coursera ↗