📰 Search Engine Journal

New data from IAB and Billion Dollar Boy explains the performance gap between creator content and brand-led ads, with specific fixes for both. The post Your Bra

ClaudeBot outpaced Googlebot on a new site. Here's what verified crawl data actually looks like, and how to get your own. The post 81.8% Of My ‘AI Assistant’ Tr

WP Rocket now offers free CDN, lowering the barrier to meaningful performance improvements on the most important pages. The post WP Rocket Now Offers Free CDN F

SignalFire reports marketing hiring at major tech companies has fallen far more sharply than engineering, based on its hiring data. The post Marketing Hiring Do

Microsoft Clarity's Bot Analytics dashboard now detects when bots request URLs your robots.txt disallows, with trends and filters by bot and operator. The post

Google has begun rolling out the June 2026 spam update globally and across all languages. It's the second spam update of the year. The post Google Begins Rollin

AI search transforms international SEO challenges from selecting correct pages to ensuring accurate, market-specific information survives AI synthesis and retri

Discover how the rise of AI is reshaping SEO practices. Learn about indexing, citations, and measurement gaps. The post How Are SEO Teams Actually Tracking AI C

Optimizing for AI search means optimizing for queries your customers never typed. QueryFan surfaces exactly what ChatGPT and Gemini searched when answering thei

Stop reporting rankings and traffic. Start showing pipeline, CAC, and ROI that executives actually care about. The post How To Define & Report SEO KPIs That Act

Google's John Mueller and Martin Splitt cautioned against parallelizing content with markdown for AI SEO. The post Google Cautions Against Markdown Versions Of

Google's Preferred Sources and loyalty tools help established publishers stay visible, but create a harder discovery path for sites not yet on anyone's list. Th

Why the best content frameworks become outdated and how to stay ahead by embracing new data instead of defending old models. The post The Content Framework That

Websites report pages being removed from Google's index, while Google sees nothing unusual. How to separate real deindexing from ranking loss and reporting nois

Bing rolls out AI Citation Share; fresh data shows LLMs.txt files go unread; Google backs two agent specs; and the UK orders fairer Search ranking. The post AI

B2B traffic is down but pipeline quality is up. Learn 5 steps to get cited by AI & reach buyers who arrive ready to convert. The post Less Traffic, Better Leads

The UK's CMA introduced two new conduct requirements for Google Search, covering fair ranking of organic results including AI Overviews, and search data portabi

Create unified search strategies by aligning SEO, PPC and content teams through integrated briefs covering objectives, intent and SERP features. The post The In

Most of the web's reading is now done by bots. For anyone publishing online, the rules on access, quality, and cheating no longer hold. The post Written For Rea

Search Console reported 51,000 URLs as "Indexed, though blocked by robots.txt," and Google says that's not necessarily a problem. The post Google Explains Why U

Ahrefs analyzed 137K domains and found 97% of llms.txt files received zero requests. AI retrieval bots accounted for 1% of total requests. The post 97% Of LLMS.

Microsoft Advertising launches Product Explorer, a new Merchant Center tool that helps advertisers analyze feed health, product status, and performance data. Th

Google Ads expands Smart Bidding Exploration, launches Promotion mode beta, and updates optimization for budget-limited campaigns beginning August 17. The post

Competitor reviews reveal customer language, service gaps, and positioning opportunities that most SEOs overlook when focusing only on ratings. The post The Rev