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One of the simplest ways to lift conversions is using exit-intent popups. An exit-intent popup is a type of overlay that appears just as a visitor is about to l

You already know email popups work. The question that actually keeps you up at night is narrower: what does a popup that converts look like, and how do I build

Nobody runs lead generation on a single tool, and that includes us. I run lead generation at OptinMonster, so on-site capture is the part I build and ship every

I’ve spent over a decade in digital marketing, and popup campaigns are my day job. That means I spend more hours inside popup builders than almost anyone you’ll

eCommerce lead generation is the process of capturing contact information from online shoppers before they leave your store, so you can bring them back and conv

We’ve heard this one a lot. You build a popup in OptinMonster, it looks great in the builder, you hit publish. Then you pull it up on your phone. The close butt

Your subject line decides whether your email gets read or deleted. Not your design. Not your offer. Not your copy. The subject line is the first thing your subs

Are you trying to figure out what your competitors are doing and how to do it better? You’re in the right place. I’ve spent years using competitor research tool

Customer testimonials are one of the most powerful tools in a marketer’s arsenal. They build trust, establish credibility, and do something no ad ever can: show

In the context of websites, “above the fold” refers to the content that’s immediately visible on a webpage without scrolling. It’s essentially the first impress

Creating a buyer persona is important for any business that wants to understand its target market and tailor its marketing strategies accordingly. The best mark

A thank you page is a webpage that loads after a visitor has made a purchase, subscribed to an email marketing list, or completed another action. If you run an