📰 Ahrefs Blog

37 proven ways to use AI in marketing, from SEO to international marketing, each one from a marketer who has done it and shown their working. Read more ›

On the one hand, Google says they don’t care whether AI is used for content creation, as long as the content isn’t designed “with the primary purpose of manipul

When Google AI Mode answers a question, it pulls from a relatively small set of trusted sources. We tracked every domain Google AI Mode cited across a broad set

That’s the free-tools SEO strategy: instead of writing another guide, you build a small, genuinely useful tool, put it on a page, and let it rank for a query th

If you’re one of the named brands, you win. If you’re not, you never knew the conversation happened. Optimizing for that is called AEO (or if you prefer, GEO.)

Two recent studies looked at how well this works. Glen Allsopp analyzed 750 ChatGPT prompts and found that “best [category]” listicles were the most frequently

Reddit ranks #2 in the US with 727.3 million estimated SEO traffic per month, above YouTube and Amazon. It’s also the second-most-cited domain across AI platfor

Publishing them is fun. Easy. And they get a ton of search traffic too. But such posts, like “Top Google Searches” or “Most Asked Questions on Google”, are only

If I’m being honest: organic traffic benchmarks are a bit silly. The “right” number is unique to every business—your industry, your website, your Domain Rating,

All of this needs someone in the room, reliably, on a schedule, doing the same diligent checks every time. But it doesn’t need you particularly. It just needs t

Even my own role has changed radically. As Director of Content Marketing at Ahrefs, I do a lot less writing than I used to, and a lot more building of systems t

AI disrupting search has handed SEOs the seat at the table they’ve spent years trying to earn, and for the first time, the C-suite is genuinely paying attention

It cleans and filters the data, then builds an updated WordPress draft for each. It then emails me preview links. I skim the drafts, make sure all looks okay, t

Curious about the state of SEO in 2026? Then look no further. We’ve curated, vetted, and categorized a list of up-to-date stats below. Contents Top SEO statisti

Google has folded Gemini into Search, Android, Chrome, and Workspace, and the audience has grown fast: on Alphabet’s Q4 2025 earnings call, Sundar Pichai said t

Topical authority is what separates those two outcomes. It’s about becoming the site search engines trust most on a given subject. The more that trust is establ

These are the 100 most asked questions on Google, along with their monthly search volumes. # Question Search Volume 1 what is today 3,700,000 2 where’s my refun

These are the 100 most searched people, along with their monthly search volumes. # Person Search Volume 1 sydney sweeney 4,400,000 2 donald trump 3,680,000 3 ta

These are the 100 most expensive keywords on Google Ads, along with their monthly search volume and cost per click (CPC). The main reason is due to Google’s ads

Below are lists of the top 100 most popular searches and questions in the US and worldwide, pulled from our database of 28.7 billion keywords: # Keyword Search

It’s just a completely new way of working, also for SEOs. Instead of building every step of an SEO workflow yourself—like the setups you see all over n8n or Zap

… then you’ve already experienced the benefits of Google’s Knowledge Graph. But what is a knowledge graph? How does it work? And how can you take advantage of i

​​ Here’s a basic example of what the code can look like: ​​You can see that, unlike the words on a page, schema is a form of structured data. Its standardized