Browse Lessons

Two unorthodox reccomendations from Chris

How many hours did you think it takes??

Launching and growing a podcast | Chris Hutchins (All the Hacks, Wealthfront, Google)

So basically: 2022 tech founders ≠ 1980s Wolf of Wall St Matthew McConaughey

Do you think WFH is better or worse for sales?

The line about the “scales” in our daily lives is taken from a tweet by Brett Berson

You can try this one right now!

Founder-led sales | Pete Kazanjy (Founding Sales, Atrium)

The truth that a lot of founders probably don’t want to hear…

Pause it and try for yourself!

Why Notion intentionally restricted their own community’s growth

It’s kind of like how you build a product 🤷‍♂️

An example of the kind of impact community-led growth can have

What's it like working alongside one of the world's most prominent and controversial CEOs?

Camille was also the Head of Content and Marketing at First Round Capital from 2015-18

Camille was also the Head of Content and Marketing at First Round Capital from 2015-18

How Notion leveraged community to build a $10B business | Camille Ricketts

And think about Liquid Death!

Madhavan Ramanujam has worked with Uber, Etsy, Amazon & 200+ others on pricing strategy

Sit down with potential customers and ask them these 3 questions

This is why willingness to pay conversations are so important to have as early as possible

The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)

He was 23 at the time and Glassdoor had been failing to sell to Facebook for 2-3 years before this

Madhavan has worked with companies like Uber, Etsy, Amazon and 200+ others on pricing strategy

Sahil is the CEO of Bravado (the biggest sales community in the world)

Sahil even suggested hosting an event for your customers so that you can raise this there

Sahil’s sales tips go from the macro to the absolute micro with things like this

Sahil said it comes down to getting comfortable forecasting and re-forecasting as you go

Ethan’s encyclopedic SEO knowledge broken into the 2 things your company can look for right now

Sahil's played the long game in doing this at his own company, and it's totally paid off

CSMs (Customer Success Managers) basically help retain customers through post-sale support

Ethan is the CEO of Graphite and has been an SEO advisor to Thumbtack, Masterclass, Robinhood & more

How to hit revenue targets in a recession | Sahil Mansuri (Bravado)

The HARD truth about Startups

The problem with tech sales compensation

We’ve all heard that SEO takes a long time to kick-in, so what are the real numbers here??

If you’re new to SEO, getting straight on this is a great start

Does anyone else have tips on hiring for these SEO roles?

Does anyone else have tips on hiring for these SEO roles?

The power of small teams. Matt is an executive coach to the CEOs of Notion, Reddit, Robinhood & more

Matt has coached 40+ CEOs undergoing layoffs at their companies

The ultimate guide to SEO | Ethan Smith (Graphite)

What’s the culture around storytelling in the schools where you’re from?

Storytelling can be learned - this book is a great start

If you’ve got both - you’re in luck!

You might have more storytelling skills than you think - you just need to invest the time!

Petra Wille is a Product Leadership Coach and the author of Strong Product People

Petra Wille is a Product Leadership Coach and the author of Strong Product People