Design With Soul: Battling The Ecommerce Blues at UX Australia

The UX Brothers, aka Luke Chambers and Matthew Magain from http://uxmastery.com, present their findings from a case study where they applied over 30 UX techniques to redesign an online shop, and try to answer the question "Which is the best UX technique of them all?" ... while paying homage and drawing parallels to The Blues Brothers. Includes a special guest appearance by Aretha Franklin! Footage and music copyright Fremantle Media and Universal Studios, used here in an educational context under fair use. -- Can’t get enough? Follow us on our other social media and forums! Community forums - https://community.uxmastery.com/ Website - https://uxmastery.com/ Twitter - https://twitter.com/uxmastery Facebook - https://www.facebook.com/uxmastery/ Instagram - https://www.instagram.com/uxmastery/ LinkedIn - https://www.linkedin.com/company/3556372/