Mailchimp Tutorial 2019 || Step By Step Beginners Guide To Email Marketing

Key Takeaways

okay so in this video I'm gonna walk you through step by step how to get started using MailChimp if you're like me when you're first starting with email automation it can be a little bit confusing at first so hopefully we can clear up a lot of those questions that you might have we're gonna go pretty in-depth on this but it is for beginners anybody who's looking to get started with MailChimp what I love about email marketing with MailChimp is that it's totally free for the first two thousand email subscribers so it's nice to build up that base before you actually have to start paying for this service now I'm gonna show you a couple different things that you can do I'm gonna show you how you can collect emails on your website and I'm also gonna show you how you can create something like a landing page like what I do through my youtube channel I will collect emails through this landing page by offering some type of free product this is all through MailChimp I use a MailChimp link and I give them a free budget template you could write an e-book or you could give them a PDF or an exclusive video collect their email and then it gets sent to them through MailChimp it sends it automatically from my own email so it's pretty neat the things you can do with MailChimp I'm gonna walk you through as much as possible here the first thing we have to do is get to sign up for it now when signing up there's going to be a couple of steps that you need to be aware of and you want to make the right decisions with this because you're gonna have to put in a physical address and let's get started with this but if you're new here make sure you hit the subscribe button for more marketing related videos like this one so during the process of opening your account you're going to need to put in a physical address a physical mailing address this is due to international spam laws anti-spam laws so what I would suggest doing is avoid using your home address for pretty obvious reasons because this will be shown to your email subscribers so you don't want people showing up randomly to your home if you have a business that you're already running then you have an address for you could probably use that I personally use a post office box it's pretty inexpensive to have one so I will enter mine here it's actually right here auto-filled and you can go through that process of opening up a Pio box I think this cost me like $45 every six months to have this peel box and it gets shown to the subscribers so and they know that there's a physical address for this and it does help with National anti-spam laws so you're gonna have to continue along there did we already have a list of email subscribers we're going to click no for this if you do if you do you're gonna be able to import those subscribers if not no big deal we can get started creating our own list right in the next couple of minutes here so I'm going to click no continue we're not going to connect our social media at the moment we can do that later if we'd like to and then they're gonna try to hit you with a lot of different upsells along the way I wouldn't worry about these too much I would just kind of click through these they're gonna try to get you to pay for their premium version which maybe you can upgrade to later I would suggest just starting with the free version for now until you get your feet on the ground start to learn a little bit more about MailChimp and build your subscriber list to at least a few hundred people a few thousand people before you start paying for that service once you hit that two thousand subscriber mark or about ten thousand emails per month your setting so let's just click not right now and then we are we don't want to subscribe to their mailing list so let's just get started with this now this is gonna throw us into our account I want to walk you through each one of these different options here so we're going to talk about campaigns I'm gonna show you some email templates that you can get started with and we're going to create our first email list so let's go ahead and create our first list for MailChimp so we're gonna click on lists and then they already have one auto generated for you but we're going to create another list more specific to our goals which is going to be for the new subscribers for one particular email list so we're going to create our list and then you want to be conscious of each one of these because this will be shown to your actual email subscribers so they'll see the list name who it's from and who particularly it's from as well as the email address so for the last name let's just say welcome subscriber and from the email address let's say it is Nate at Santro mediacom and it is from Nate okay and then for campaign you are settings it will auto-generate a link for you such as this one here unless you pay extra you can get customizable campaign URLs for the premium version of MailChimp but for this purpose we don't need that it does make it look a little bit better but if you're not worried too much about that you just try to get your initial list started that I wouldn't worry too much about that and then just remind them of how they ended up joining your list so just say you join my list for the free ebook right and then it shows you your contact information as well which will be shown to your email subscribers and then for forum settings enabling double opt-in that's something I would advise against because this will just kind of create more hoops that somebody has to jump through in order to get on your list so go off to again click on a confirmation email to subscribe to your list which would just really hurt your ability to grow your list a lot faster enabling gdpr that's for people in the EU I wouldn't worry about that too much I wouldn't advise for that as well now for notifications definitely I would avoid doing one by one every time somebody subscribed to your list you're gonna get an email a daily summary even at that is kind of a lot I kind of get annoyed with daily summaries but that's something you could probably start off with in the beginning and then one by one unsubscribes you probably don't wanna see that that's just depressing so I would not advise that now we can click Save and continue on creating this first list now you get a little bit comfortable with your first email list this is your welcome subscriber list you can actually import contacts you can add contacts add a subscriber to here if you want to manually do this you can import a list if you already have something set up a CSV or tab delimited text file which let's not get too technical here but that's something that you can get into if you already have some type of list you want to import for this particular list so now that you have this list created I'm going to show you how you could make your first email automation to welcome these subscribers for entering their email and subscribing to your email list so we're going to click on create up here in the top corner and this is going to give us some different options okay so we have the option to create an email which is what we're gonna go with for this example later on in this video I'm gonna show you how to create a landing page like the one that I showed you earlier where you can collect emails by offering some type of free product there's also other options and this is something I don't really use very often I find using other software is better than MailChimp and then physical postcards if you actually have physical addresses and you're willing to send things to them you can design them and send them around the world to subscribers to your email list which is really interesting but maybe not cost-effective for people who are just beginning their email list and then we're going to talk about signup forms as well and the importance of those and how you can embed those into your own website to collect emails now let's get started with creating our first email here and you're gonna see four different options up top so there's the regular which is if you're trying to make one specific email that you want to send out to people you can do that through that but we're gonna click on automated because we want one that is welcoming our new subscribers and there's already actually a thing ready for that kind of like a preset for that and you can search through these presets to see different things like if you trying to sell something you can think first-time customers there's date based ones like happy birthday but for this we're going to welcome new subscribers for this particular list now the campaign name let's make it something that we won't confuse with other campaigns so we'll just keep it at welcome message and select the list that we are going to use for this and so it's gonna be the Welcome subscriber list that we just created earlier on in this video so then we click begin and we get started actually creating this first workflow here and this is really interesting so what happens here is we have a trigger and it's automatically set at one day after subscribers join our list now if they're joining our list we want to send this welcome email to them immediately or that's something that I personally do I wouldn't want them waiting around a day waiting for some type of thing that they might have signed up for so you will click immediately and then update the trigger so now it's sending out immediately and we can actually design this email to welcome them to our email list so naming ours we can just keep it at welcome now the email subject in the preview text this is arguably the most important factor for email marketing this is the subject of the email so you want to find something that's pretty enticing to click on and and the preview text is that somewhat shaded text after the subject let me just give you an example of that very quickly so you can see this is the title here in the bold and then this kind of lighter font is the preview text that I was just mentioning earlier so you want to think how are you gonna craft each one of these so for the subject line I'm just going to say your free ebook download and then preview I'm gonna try to find something that might be a little bit more enticing for them to actually download it so I'll say download before dot dot and nothing we like well before before what and so they can end up most likely clicking and it should help some conversion rates on that and from myself and from the email and we can verify this so we can send that verification email or we can go through that process of verifying this particular one so we can send it from any email that we would like to but let's just skip this step for now and let's create our actual email so they have a lot of preset layouts for you that's what I really like about MailChimp they make it easy for the general person who maybe isn't great at coding just somebody who wants to create a pretty basic email that they can send out automatically through their software so we're going to go to some themes that have already been created and just kind of pick one that we find to be kind of attractive so I'm just gonna click on this one for this example it's pretty simple but it's a to kind of welcome people to subscribing to my email list and then offering them a free ebook so the the design of this is actually quite easy to recreate a lot of its straightforward you're going to have to be aware of some different things that you're going to want to include on here like your address but let me just quickly go through this and kind of give you an example of something you could do for a welcome email so let's just say central media welcome and for the subtext we'll say free ebook download below and we can Center both of these and it's already starting to form just like that now you can upload your own photo on here I think for the sake of this video for the sake of time we'll just keep it as this but you can upload and replace this to create your own photo or even jiffy's or Instagram or Facebook post you can actually send as emails which I find to be pretty interesting it'd be difficult to do this by yourself so that's what I do find really helpful with this software that you can be using through MailChimp and we can rearrange this to make this this orange button we can have this the download free ebook button we can change this to free ebook download and we can add that web address or that PDF file that would probably be for an e-book so you would add it on there and then you close it and this becomes clickable then once you add that URL onto that and you can drag these around to make it look more appealing if you'd like so we can actually get rid of some of these and get rid of this one and we can rearrange this to how we would like it to look and for this down here you're going to just kind of erase some of these things so copyright you're gonna make this instead of current year in this company you're just going to write this for yourself so 2019 central media all rights reserved you can delete this part of it and then your mailing address as well you're going to have to think through that so P o box 7 3 2 9 new york new york 10016 teen and you can have this part that's well you're going to need to have 4 unsubscribing 4 emails so I would just leave that in there save and close and now it's already starting to form you can see that this this example email starting to form just at this and then we can write a little bit of a blurb on what they're actually receiving so here is a free copy of my ebook you can go on write a little bit more about this this book has helped you know blah blah blah blah blah right so you get the idea behind that we can save and close that and then save and continue this is our very first email it formed in about 5 minutes we just created this and we can click Save and continue on this now this is where we get into our workflow so this is the first email that gets sent to them once they sign up for our list so immediately after they they join our list this welcome email with a free ebook a free gift for essentially signing up for our email list gets a sent to them and now what we can do is create more emails and this is where it really gets interesting so you can add another email and send this say maybe two days after this first welcome email you send another one and so we can edit the trigger on this and say we want to wait two days after sending the first email to then send them another one and maybe depending on your goals and what you're planning on doing with this email list maybe you're trying to throw them through a sales funnel you're trying to lead them along the way and after email five or six or seven you can start then pitching products to them and and in that sense I would suggest we can get a little bit more into sales funnels later on on this channel we'll make plenty of videos on that topic but you don't want to just start spamming them with selling them products I would suggest kind of leading them along the way and actually providing value for the consumer for the reader so that they decide to continue to opening up your emails instead of at at email number two if you just start trying to push products on to them or push your own service on to them then there's a good chance that they'll stop opening your emails after a while but if you continue to provide ways to provide value to them then there's a good chance that they will continue to open these emails you're gonna get a much higher open rates so you can do the same thing as what we just did here design your email for the second email and then maybe even create a third one after that which is maybe triggered one day after this one which then goes on to explain something else that maybe tell them a story about a success that you had or one of your students had or how one of your products changed somebody's life and so you get the idea behind that so once you're satisfied with the flow of emails that you've created some email marketers will quite literally have dozens of automated emails rolling out after somebody subscribes to their list which is really convenient to have to be able to do this through email automation of imagine if you tried to do this like manually sending out emails to everybody and timing it right after a couple days after one email and trying to remember who you sent what to so once you create this we're gonna click Next and we're gonna verify everything and confirm you should see a lot of green checkmarks if you don't you'll see some red x's and they'll probably walk you through how to actually fix those and get started with this and then we can start sending and launch our first really campaign here our first operation that we're doing so we can start sending this three emails to our welcome subscriber list and right there we just started our very first automation definitely cool experience let's go back to campaigns though so I can show you a couple other things that you might be interested in doing now I'm gonna show you two different things you can do how actually captured these emails on your own website and then also how to create a landing page if for example you're a youtuber and you want to capture those emails but you don't have a website I'm gonna show you how to do both of those in the next few minutes here so for people who do have a website who want to capture those emails you're gonna click create and then go down to signup form here so so signup form is what you're going to want to embed into your own website and it's actually pretty easy to do this if you're not a coder don't worry you can do this even if you're using something like square space or Wix or Weebly you can still embed this into your own website quite easily and I'm gonna show you how to do that so let's select our list it's gonna be our Welcome subscriber list that we already created but click begin and now you're gonna see some different options here for how we can have this appear on our website so we can have it horizontals what I would likely go with condense pretty similar unstyled is looks like it's from like 2002 and then advanced is for people who are experienced in coding with API so we're gonna just go with horizontal we're gonna get our code right here and don't be intimidated by this it really doesn't mean too much to you you don't have to understand it just copy it so let's copy and then we're gonna go to our website and find a place to paste this into our website so let me just open up a free Wix website to just show you how you might do this through some free web site services so here I have a very simple Wix website that I just opened up a template just to show you how you might go about doing this you can click on code and you have to enable developer options once you have that enabled and it's it's pretty similar with Squarespace and some other ones like this but you're just going to add this code and basically copy and paste this so you're going to embed this code here enter the code right here and hit paste and just like that we're gonna see this pop up so that is our button there for people to subscribe to our mailing list which will then get directly thrown into MailChimp so as soon this goes live people will enter their email address and then it'll say subscription confirmed and then they will get that email with the free ebook download in their inbox in their email which is pretty nice to have so that's essentially how you do that it's pretty simple just copy and paste the code into your website any questions leave them down below in the comment section hopefully I can help you out with that if you're a little bit confused about it because some different website services will be a little bit different if you're using something like WordPress and in your experience with code then you'll probably already know how to do this so if you don't have a website and you're looking to create a landing page like what I showed you earlier we're gonna go back up to the create option here click on landing page and then start our own landing page so let's say that we're trying to give away this free ebook on a landing page because we don't have a website and we're going to do it as the Welcome subscriber list that we're going to be adding them to and then select a template what I like about this is that it's very simple to use a lot of these different templates here so let's just stick with a very very very generic one like this and then it's gonna be somewhat of the same process and setting this up in in how this landing page is going to be but this is basically your own little website that MailChimp gives to you your own URL that you can then create something along here so I'm not gonna go through the whole process of modifying this just for the sake of time to save you some time a lot of this is self-explanatory on on how you can actually modify this but I would keep it very simple and sleek so once again this is the one that I created last year and it's captured thousands of leads just by doing this thousands of emails I probably made this in about two minutes just uploaded a picture and collect their email address and their first name I don't see the purpose in collecting too much more information outside of this because if you're trying to collect their address and their last name and this other phone number it's gonna be more difficult to actually get people to convert on this because people want easy options they want an easy road to take and this is very easy to get a free budget template or a free ebook and then you can actually add different social links on here as well so my youtube channel my Oh Graham you can add on here through this editing software and then once you fully complete this then you can save and close and I'm going to go onto the next step here which were actually almost done already we're going to have a URL that this is going to be for for our custom one now if you pay for this you can use your own domain it's $99 a year to use your own domain and that's something that I would consider upgrading to at some point otherwise you're gonna use a MailChimp domain which depending on your situation might not matter too much for yourself so we are going to have to add a page title on here so let's say free ebook download save that and then the URL going to add the URL let's just go with a general one so free ebook save that and now we are ready to publish and this landing page will go live as soon as we publish it's assuming that we have everything correct this will light up blue and we can click publish and now we have a live link now I would cost you a little bit on people might be a little bit wary of seeing a link like this especially in 2019 people like to see a nice clean link so if you have your own website I would definitely consider signing up for that premium service to get your own link eventually but once we click on this link it will take us to our free ebook download which I did not customize for the sake of time like I said but this will go to your live site which I can enter their email address and get their free ebook so that's the basic process of using MailChimp there's there's other things you can do within this so if you want to create a new campaign we can create a new one and start marketing to specific people we can click and and choose and pick different lists maybe you offer multiple free products or you have different websites all in the same MailChimp account you can do that through this company so I think this gives you hopefully a little bit of an idea of how to get started using MailChimp like I said leave questions down below I we'll do my best to get back to you as soon as possible I think I should be able to respond to most questions and so hopefully this helped you out thanks for watching the video make sure you subscribe and I'll see everybody next time