4 TOOLS TO RANK #1 ON YOUTUBE (Four free tools Nate and I use)

Key Takeaways

hey guys in this video I'm gonna show you the top 4 free tools that Natan I use to rank our videos in the top 10 on YouTube for different tags so if you are starting out on YouTube and you're trying to rank higher maybe already watch Nate's recent video about how to rank higher and in that video you might have learned about different thumbnails different video tactics how long the video should be in what type of content you want to do in the beginning and stuff like that in this video it's a little more on the technical side we're gonna show you four different tools you can use when you're trying to upload the video and choose the right tags choose the right thumbnail and overall just optimize your video for the YouTube search algorithms so let's just get right into this I'm gonna show you these four free tools that we use all the time so the first tool I want to show you guys is ubersuggest by Neil Patel so on Neil's website you can go to Neil Patel comm slash ubersuggest and right within the website here you see you know a little bar where you can type in your domain or your keyword or whatever you're looking for now we're gonna be using this to find tags that we can use on our video so let's say we're making a video about how to tie a tie now a good first guess and what a good tag would be would literally just be how to tie a tie so if we just look up how to tie a tie essentially this tool right here is gonna show you not only how much search volume is but also how hard it is to get into there and similar keywords as well so if you're looking up you know how to tie a tie you want to know first of all is this something that people search so here you have a very high search volume that suggests that this is probably a good tag to use on your video and it's probably a good video idea that a lot of people are gonna be looking up then the next thing is SEO difficulty now mind you this is actually meant for Google so it is not that difficult to rank on Google this might not be the same as YouTube but generally it's gonna be a good gauge to show you so ameed a moderate difficulty here means that if you have a you know a medium sized channel maybe you have a couple thousand subscribers this should be no problem for you to rank in if you're smaller than this this might not be the easiest thing to ranking right away but that doesn't mean it's not possible it just means that you might want smaller easier tags first until you sort of grow up to this so whenever I put a video out I like to have a different like a spectrum of tags where the first tag is going to be like something that's really easy to rank for I'm gonna have a couple tags that are gonna be like you know at the bottom here I'll show you this in a second actually you'll have all the easier tags you can rank for so I'll have those and then I'll have some moderate ones to know some hard ones so as my video grows after a couple weeks maybe it gets you know a couple thousand views and then it starts ranking on the medium ones and then it gets a couple more thousand views and it starts ranking the hard ones and eventually you're ranking number one for all the different tags you put on your video so that's very useful to use ubersuggest to see how difficult each tag is to rank for and how much search activity there is for each one but then what's even more useful about uber suggests is at the bottom we can find similar keyword ideas now there's gonna be similar tags that are suggested on Google when people type in the first tag so things that are commonly searched together or maybe people look for the same things when they search these different similar terms and so you want to use these or at least go through them and consider using them on your video so if you're making a video how to tie a tie it might make sense that you want to maybe not how to tie a knot but maybe how to tie a necktie that's probably a good tag you go down how to tie a tie video clearly that's a good one and it's also going to show you the volume for each one it's going to show you the difficulty for each one so the lower numbers in the green is obviously much easier for you to rank for the second till I want to talk about is canva com now canva is a great way to make your thumbnails and it's something I've done on a lot of different videos I've also made them on PowerPoint as well so either one works pretty well for YouTube but canva actually has an entire section that when you create a design you can go over and you can search for YouTube thumbnails and they give you all these different templates that you can go through and so this one right here if you're making something about a Safari or you can change the text in the picture it's a great way to make thumbnails that are very visually appealing it's really easy to move different pictures around different colors around and overall it's gonna be a great way that you can at least work off a template and kind of get an idea for a good way to set up the graphic design of your of your thumbnail so you have a really good click-through rate on your video now remember as Nate said in his video a click-through rate is a very important factor in how high your video ranks so if YouTube is showing your thumbnail to people and they're not clicking on it you're gonna lose your rankings and you're gonna be lower down and likewise the other way happens where if you have a really good thumbnail and a really good video and people click on it all the time and stay and watch it you're gonna rank higher much quicker than you would otherwise tool number three goes along with tool number one but it's slightly different and this is Google Trends so if you go to trends Google com it's a great way to look up different keywords and compare one keyword to the next and I think you can compare up to like five different keywords at the same time and they'll show you where they're being searched what time they're being searched and you can generally find out some basic demographic Fix of the keywords you're looking for so again if we're looking at how to tie a tie we can type in how to tie a tie and it's going to show you you know just a graph based on time with how much has been searched based on you know essentially the day in the month and that's not especially interesting to us because it just goes on a zero to a hundred percent so it's not going to be especially useful until you go to compare now once you compare you can type in maybe a similar keyword or you can start evaluating like do you you know maybe reorder the words or things like that and see if it actually helps and is more searched so to compare which tags are actually best for your channel it might make sense that you would choose similar keywords that you found maybe an uber suggests and then here you can put them side-by-side and see maybe which ones have more search volume here and it's more easy just to sort of have a graphic right there and where you can compare four or five together and choose which ones are the best so here you can see you know how to tie a tie is clearly much larger than how to tie a necktie so if you're between the two since you have limited space in your tags in your tag field on YouTube it makes sense you would choose how to tie a tie so as you scroll down you start to see like I said the demographics so you see different states right here I guess Wyoming really wants to know how to tie ties and and maybe they don't know how to tie ties yet so the Wyoming is a big state where they're trying to learn how to tie ties as you go down you see you know also other similar searches just like how you found them on uber suggests you can also find some different ones here and then you can continue to go down and find you know it's Sons of other stuff so another thing I use this tool for is actually if I have questions about how YouTube and Google recognize different keywords I put them in here and I compare them so for example if you want to know Apple versus Spotify or Spotify versus Apple are they different tags and you can put them in and since they both show up is the same line you know they actually recognize them as exactly the same tag now on the opposite maybe you could say if you put a little period in there does that actually make it different and when you search it you're gonna see yes it actually is a lot different and so maybe if you're stuck between these two this is a great example of where you'd want to make sure that you try both of them and you'd say alright we definitely don't want the period in there because the search volume is much higher if you don't include that so now finally onto our fourth tool this is two buddy this one is something that actually doesn't have to be free there are paid subscriptions to this but we're just gonna look at the free version right now and what you can do with this so if you just go to to buddy calm or you're just Google to buddy and click on like literally the first link it's gonna take you to to buddy you install it for Chrome and you're gonna sign in on your channel and once you're signed in you're gonna be able to see little things like right here oh it's this channel addiction it's gonna show you you know how how well your channel is growing you can compare your channel to other channels see how many views and subscribers other channels are gaining and more importantly you can look at other videos so if you're making a video about how to grow and maybe unlike you do better on the SAT this is a video that I made a while ago honestly it's a little bit on the embarrasing side so no laughing at this video but when you open it up you can compare and look at the different tags so when you open up a video on the right you're gonna see video lytx and this is gonna be a large block with a lot of different information you can find this on almost every video out there and this is two-prong so first i want to talk about when you upload your videos you want to go over and you want to look at this right here so this block the SEO you want these to be good numbers so four of twenty is pretty low you want more than four of the twenty suggested videos to be from you now the reason this one's so low is because i kind of changed this channel this channel is no longer about SAT help and most of my modern videos on this channel are about tech actually so since it's now a tech channel obviously they're not going to be recommending tech channel videos on this video because it's not the same so that's why that numbers low then how many times do do the videos tags appear in the title and the description for is pretty low I typically aim for around eight and this is essentially saying you know if it is like grow on SAT or SAT points or something you want that to also appear in your tags and you probably want that to show up at least once or twice within your description now you don't want to just copy and paste it a hundred times or else the YouTube's gonna flag that as being really spammy and you're not gonna rank high at all so you want to you know keep it moderate would definitely remember to use the tags in your description when you're typing so you want to say you know how to tie a tie you want to mention that at least a few times in your description now down here it says how many times or what are you how many tags to actually rank for this is gonna just show you so you can monitor the progress which tags work better and which ones don't work as well and this is also something you can look at when you're looking at other videos so if you're making a new video and you're just making a video about you know how to how to do better on the SATs for example then you might want to go and find a similar video and go to find out what they ranked for what were the good tags that they really ranked for and then you can click copy to and you can either copy them to your clipboard or you can add a new tag list and essentially you can import these into your new video now it's important that you don't just copy the tags in another video because essentially YouTube's gonna recognize that that you just copy the tags on the other video and they're not gonna put you above that video because that's already you know a well successful video so instead what you want to do is you just want to copy it and then maybe when you import it you want to take like half the tags or just pick and choose which tags work the best for them and try to use those same tags for you and again you can also do this on your own channel go back to your older videos and find out maybe which tags worked better on those videos and make similar tags but don't make the same tags make similar tags and the new ones so that YouTube knows you made something similar to the old video but it's definitely different it's definitely newer and it's not gonna shadow ban the old one so guys those were four tools that you can use to grow on YouTube let me know if you've used any of those before or if you have any other free tools that you like to use when you're trying to grow on YouTube if you guys like this video please remember to go down and like and subscribe and if we have a hundred likes on this video I will make another video about other tools you can use on YouTube I have quite a few more that made and I have been using over the years that really helped us to grow a lot more with all of our different YouTube channels so thank you all for watching guys we'll see you next time