Getting Better

Key Takeaways

I have another thing here I want to show you so we've recently worked on design disruptors yeah oh my god what what what a project what an incredible project that was such a dream man though yeah great suit client we started there in Crichton vision is I love those people that's like what you want when you're trying to build up a client base is people who are like here's the idea yeah run with it and that was pretty much it and then they gave feedback and input and we had like people that we collaborated with there but it was very much a collaboration it was like unlimited resources unlimited resources like literally so it started out very small it started out as a 20 minute film about product design and how companies like Facebook Twitter Airbnb though we didn't get those companies early on it was more smaller companies how our companies designing products today that we use every single day it began with experience envision and you guys asking companies to be in the documentary and it was and it ended with companies asking to be in our documentary yeah that's actually a great point in the beginning we it was very hard to get these companies to buy into it especially big companies like Facebook and Google we couldn't even get that in that conversation going so we had to prove that we we could actually make something that was legitimate and we started to build this thing and it was very small in the beginning but then it ballooned to be this massive project over the course of two years where I started out with about five interviews we actually ended up with 59 interviews we filmed with 25 companies just a massive amount of interviews I've never done a project quite as big so what I did we learned a lot over this shoot and doing 59 interviews over the course of two years from the very first one to the last one dramatically different so what I've done I've got the first one this is every interview gonna be playing back-to-back four seconds for each interview and I actually flipped them so they're on the same side so it's a little bit easier to track but I want to kind of go through this and see where he looks rough yeah right you can see some of these things were like wow man what were we thinking yeah like that day was tough because we were having audio issues out the wazoo yeah we were yeah like you know what's funny is that I see it's kind of that step forward you see a couple interviews where like wow we actually killed that we know that I think the thing with these is a lot of times it's based on circumstance yeah the location we're shooting is so big that if it's a shitty location if we're put in some side closet somewhere then it's gonna be more difficult to turn it into something nice like that looks really great look at the hair light you see that thing up oh man I love his interview host nice the thing that for me when I look at it is the thing about it for me was listening to other people's suggestions when I shouldn't and that's when my my bullheadedness is very great for what I do is when there's times when it's important to listen and there's an there's times where it's really important to know exactly what the [ __ ] you're doing and tell everybody what to do here was where we started to change things yeah and dude you can just see these interviews are so much more dynamic yeah look at the shape on the face yeah there's a consistency now from here on out that we didn't have before yeah we had developed tell me about this what we had done differently well we had done a sidelight the first I guess half of the film and then we did overhead light the remainer remainder the like you should sort of like learn as you go but kind of keep a theme and when you're making a video like at all times you're just like Tetris like building anything you can make better you can okay we didn't do this last time let's do this know who and that's like really hard to maintain consistency especially when you're growing getting better in that two years I did Delco I did probably about 15 music videos I did probably 30 corporate videos and that changed a lot of things the massive learning experience so like by the year two of this you know it wasn't necessarily about lighting these people it was about creating the characters that they were hmm and like that making them look like these [ __ ] gods of design you know what I'll say you know is that in the beginning we were so much a product of our circumstance and our yeah we would go into a room and we're like well this is what we got if it was a great location to shoot we got a great interview and it looked great but by the end of it oh my god we it didn't matter if we were put in the closet we would be able to yeah we had a just that when we put her foot down I'll dude man this one it was like a vacant office everything in the background soften we added like we that's a little bicycle all these props everything we put in there we put that poster up on the wall we put this little this like sorry redesign the interior where we went to moving forward we did that almost every single time yeah and I don't think people really noticed like the small detail is my god you and I important it takes us apart every single frame every single element on the screen and I think that's like becomes important as you get better you know is that it's no longer about the big things you start to those things just are in the background y'all got that that's like boom that was it this in the details yeah people will say ah is it important is it like on minimalism I went through and I did sound effects for every single frame there's a flag flapping alright let me go find a sound effect for flag sure you know how long that took me it was literally two weeks straight of mean doing nothing but sound design because that's not my main I'm sure somebody who's Ted like better at sound design than me can do this and then might have a library they gave a library they can pull up and whatever but I'm not going on YouTube and I'm downloading yeah slide flapping sound effects and I'm putting it on here and then somebody asked me like is that necessary is it important to and I'm like I think it is I think it's more necessary than anything that people realize if you give up on that one detail you're giving up on a thousand other and the bringing all of these tiny details together that's what makes your film or your project distinctly you sure I think that's what made design disruptors when we saw the premiere of it very successful because the sound design was truly incredible whoo man they killed it with the sound and I stay back there like was incredible oh that was de facto yeah you know them well actually they were at the Masters in motion yeah the audio spot they have a podcast now to that everybody was talking about that and realize okay it's important to high people that are way better than you at specifics thing sure and it's going to just elevate and bring the quality of your project up so much so just phenomenal dude just where we went from in the beginning to the end phenomena it's funny in the very beginning I thought we were the [ __ ] I thought we were amazing and I think we were pretty good we've had a lot of experience going into this project but I'm just amazed at what we were able to learn and and it just makes me continue to realize that I'm like not done I'm not even close to mastering this craft yeah there's so much more yet to learn well this is part of the podcast is like I feel like I want to share these experiences with other people and I want to learn with other people and learn from people like you who really have different experiences than I have well the funny thing is you know actually the perspective of it that's that super intriguing is you know ground up right you're talking about the origins the creation of you to get from a you know a might be when you started and Z is now yeah but the timeline is ever-growing so you're talking about how did you get from the beginning till now and in 10 years now is the beginning let's talk about what you've done since then so like now you come on the podcast it'll be let's talk about yeah how have you grown since then and like if you feel like now you're like well I've like grown I'm at my peak whatever it might be but like this is still the origin chapter of like the life of Matt dude the ground up show this is the very beginning yeah talking about and this is actually and like 14 documentary I mean like remember in that like couple year period where we did like this and yeah that was that was yeah we don't realize it now we feel like we've come so far like we're like oh we're at the end of the book but like this is just the end of chapter one of like a 50 chapter book