The $16 BILLION Business Behind Zyn's (E-commerce Prodigy)

Get started with Omnisend to set up email automations and start converting subscribers here (use code CHARLIECHANG30 for 30% off your first three months): https://www.charliechang.com/omnisend/ In this video, I break down the $16 billion business behind ZYN and why it’s one of the most impressive modern brand stories I’ve seen. What started as a small white can sitting on gas station shelves turned into a cultural phenomenon that completely reshaped the nicotine industry. ZYN didn’t just build a product, they built an entirely new category, flipped regulations on their head, and quietly dominated the market before most people even noticed. ► Get access to my FREE side hustle courses: https://www.sidehustlemastery.com My favorite finance + business products: 💳 My favorite credit cards: https://yourbestcreditcards.com/card-finder/?ccid=2004 🏦 Favorite online savings accounts: https://www.bankrate.com/landing/charlie-chang/best-savings-options/ 📈 Get a bonus with WeBull Investing: https://bit.ly/webull-bonus 🖥️ Best AI website builder (Less than $3/month using code CHARLIECHANG): https://hostinger.com/charliechang 🥇 Hire the top 1% of overseas talent: https://paired.so/charlie ► Join my FREE newsletter: https://buildabetterbusiness.co/subscribe Be sure to watch this video until the end, because I walk through how ZYN identified a massive gap in the market, why Swedish Match took such a huge risk early on, and how investing heavily in infrastructure before demand exploded gave them an unfair advantage. This is a great example of what real business building actually looks like. Most people quit when there’s no immediate payoff, but this shows why patience, conviction, and long-term thinking are often what separate massive wins from everyone else. This isn’t just about nicotine or ZYN as a product. It’s about timing, committing before the opportunity is obvious, and building quietly while everyone else is distracted. ZYN won by solving a real problem, executin