🔍 WordPress SEO Tutorial for Beginners - How to Optimize Your WordPress Site 🌐

Key Takeaways

if you have a wordpress website you need to be doing wordpress seo now to grow your traffic wordpress seo is just search engine optimization for your wordpress website and that just means that there are a few items that you need to check in your wordpress dashboard to make sure that you're optimizing for search engines and i'll show you where those are and what to do with them now if you're more experienced with wordpress seo let us know in the comments below to help new beginners out what do you think is the most important step for wordpress seo one of the first things you want to do is check your site's visibility settings wordpress comes with a built-in option that lets you hide your website from search engines and this is perfect if you're just starting to set up your website you don't want search engines to start showing your site to public if it's not quite done but sometimes you might forget to uncheck this so let's go in and make sure that this is not checked from your wordpress dashboard head over to settings let's go to reading and scroll all the way down until you see search engine visibility you want to make sure that this is not checked if it is checked go ahead and uncheck it save changes and i'll walk you through how you can fix this issue if you have that done the next step is you want to use seo friendly url structure in wordpress in other words you want your website address whenever you're writing your blog post to be informative that people know what this is about rather than some jumbled numbers in the area so for instance you know better that this is about a reading process progress bar in wordpress posts versus some p equals 198 or something like that so this setting in wordpress is called the permalink and you want to make sure that that is set up in a better way you can check on this by going to your wordpress dashboard and go under settings and we're looking for permalinks so from here you have several that you can choose from if you've just installed wordpress a lot of times the plain one is what's selected and that is really not great for seo that's why we recommend at least doing the post name post name is great because it brings in the title of your post just like what i showed you here where this is the title in my url slug and people know what that is about better than anything else once you select a new one then come down and make sure you save changes now a huge note with this if you're just getting started and you don't have a whole lot of blog posts this is perfect for you to do if though you've had your website set up for say longer than six months you have traffic coming to your website you really don't want to change the permalink structure unless you have a full-blown process in place on how you're going to update that because once you update these that basically is the equivalent of telling google that all those old pages are missing or gone and now you have all these new pages that you need to rank so we don't recommend you doing this if you already have a website that has been running for a while with that you would want to hire an seo expert to help you change that primary link structure the next thing you want to decide is are you going to show www or no www on your wordpress site see google they see www and non-www as two separate websites and so you want to make sure that you're doing one or the other otherwise you're going to be competing with yourself and you don't want to do that you can check it out really quickly and setting the preference if we go to settings again let's go to general and from here you can choose your web address from here you want to set up your wordpress address url and your site address you want both of those to be the same if you have www in both of those then you'll be good to go now despite what anybody might say there's no advantage to having one or the other for seo purposes and we won't get into all the details of that but i'll have a link in the description below where we talk about the www versus non-www which is better for seo just know that in google's eyes there's no difference in it the next thing you want to look at is having the best wordpress seo plugin for your site one of the best things about wordpress is the fact that you can add a plugin for everything that you need and seo is no exception to that so there are several seo plugins out there and you want to think about which one you want to install all the seo plugin will do is it's like an seo assistant for you on your website it gives you a status of how your posts are doing how your titles are looking your meta description all these technical things but it just reminds you of what all you need to do before you publish a post and over the years it's really come down to choosing between two all in one seo or yoast seo and we've covered both of them all throughout the years on this and the interesting thing is all when seo was the original wordpress seo plugin and it's used on more than three million websites and so for this whole tutorial we'll be using all-in-one seo when we're showcasing some of the things that you can do to help with your wordpress seo which leads me to my next tip where you want to add an xml sitemap in wordpress an xml sitemap is simply you giving a checklist off to the search engines to tell them what all posts and pages you have on their site so that they know that they can crawl them and index them when they crawl them that means that they've seen what's all on your site and when they index them that is them ranking you along with all the other posts and websites out there and so you really want to make sure that you have an xml site map on your wordpress site if you're using all-in-one seo even the lite version you can see the xml sitemap that it installs right from the dashboard you can simply go to your dashboard scroll down until you see something under the quick links called sitemaps and we can manage that here from here we can click on open site map so we can see it in action and this is the sitemap for my website not only is it great for you to have the sitemap but i'll also show you how what you can do with the sitemap we want to submit this to the google search console this is simply an area that google has that it's a free tool that lets you know how your website is doing on google the tips and tricks that they are telling you that you need to do to fix your site if there's any issues or to also submit a site map so that they know what all they need to make sure that they're crawling on your site so let's do that next to add your website to google search console you want to search for google search console and it's something like search.google.com and then search console click on that and you can get started from here you want to add a property from here you can choose how to verify it for this one we're going to verify it by the url prefix we need to tap in our web address and click continue there are a few different ways that you can verify ownership and the one that we want to do is html tag because we'll add this tag to all-in-one seo so we'll expand the html tag click copy to copy that bit of data and then let's head back over to our dashboard if you have all-in-one seo installed then you can go to your dashboard area we want to go to general settings and let's click on webmaster tools let's do google search console and paste that bit of code in let's click save changes go back to google search console to verify great once it verifies we can go to property and now we need to add our sitemap so on the left you should see something called site maps and this is where we want to add it if you don't still have the sitemap open go back to your wordpress dashboard go to site maps and open sitemap we just need to grab the last part of the web address and we'll copy it go back to sitemaps and you see it already has the beginning of it so we just need to paste that last bit and submit you should get a site map submitted successfully and you should be good to go it will take a few days to start to process the site maps and start to see any kind of traffic or any kind of data because there's usually a two day delay process in seeing results in the google search console now once you do that it will take a couple of days for you to start seeing really any traffic or any results if it especially if it's a brand new site and you don't have any traffic already but just know that everything is already submitted and you're good to go with that and then once you do have this we do recommend that you check your google search console at least on a monthly basis this will give you ideas of insights on just how your site is doing you can come over and look at performance and this will tell you what your website is ranking for what kind of clicks you're getting the average position in google search results and a lot more data so you can start to make data driven decisions about your website to improve the search rankings of it the next tip i want to talk about is optimizing your blog posts for seo so a lot of times beginners they'll make the mistake of just thinking that installing and activating an seo plugin that's all that you're going to need and seo is just going to start working on its own it's an ongoing process and you just have to keep up with it to get the most results of it on top of that seo plugins they allow you to add the title the description and focus keyword of every blog post on the page and it'll also show you a preview of the what the user will see when they look at your site so we recommend that you optimize the title and the description to get maximum clicks on your site i'll show you how you can do this again with all-in-one seo if you go to any of your blog posts that you're writing when you're in there you're editing there's a few things that you can see first off when you have it installed you get your snippet preview this gives you an idea of what it will look like you can add your focus key phrase so what are you looking to rank for in google add that here if you have other phrases to do add those here and it'll give you an idea if you want to edit this area just click edit the snippet it'll bring up this whole area so this gives you a snippet preview so that also means this is what it will look like in google search results so does the title look good do you like it you can change this out it is appending the dash and my blog here so if you don't like that you can remove that it's all also pulling in the post excerpt you can see that it is a little bit too long so it's cutting it off you can change that out and custom fill that in with your own information if you want you can also take a look and see what will it look like on mobile does it look okay do you think that your viewers would think that it looks good closing that out we also can scroll down and see some other things so this is also the post title and this is the meta description key phrase everything that you want to look at to make sure it looks good if you're going to share this on social this will give you an idea of what will it look like when you share it to say facebook this is the facebook preview same thing with twitter it gives you a twitter preview i don't have an image on here so that's why it's not pulling anything in a lot of the things that you can do to make sure once you've written your blog post how it's going to look and how it's going to perform in search engines and if you're not quite sure what focus keyword you need to use or the key phrases or good title i've gone through the whole thing on optimizing your blog post for seo with on-page seo you can watch that video in the description below to get up and running on on page seo as a little bit more detailed on what to do on each blog post but the next thing we want to talk about is doing keyword research for your website keyword research is crucial to having a successful blog a lot of times you'll you feel like you're shooting in the dark on what is the best thing or what was the best topic to talk about and the great thing is you don't need to do that there's real data out there that you can find what people are actually looking for and this is where keyword research and the techniques use that creators and experts use to make sure that they're writing what people actually are looking for there are a ton of keyword research tools out there both free and paid that you can use we recommend using simrush it helps you discover keywords and even finds out the keywords where your competitors are ranking for if you want to have kind of a quick guide on something to use you can use something like answer the public that will do a smaller version and there are a few queries that you can use for free semrush has some free capabilities and a free trial as well okay let's dig into some wordpress seo best practices if you're up to this point and you've already done some of the things i've talked about then you're already well ahead of many other bloggers and website owners out there let's dig into a couple of other things number one do you want to properly use your categories and tags in wordpress wordpress allows you to sort your blog post into categories and tags and this will make it super easy for you to manage your content by topic so you know what all have you written about you can also help your users find the content that they're looking for by using the categories and tags it's also categories can be considered the category is like a chapter in a book so these are the bigger topics that you want to talk about the tags are more like when you look at the back of the book and you look through the index when something has been mentioned anywhere that's also where you would use a tag so by setting this up properly you can just make it really easy for users to browse your website see what's important on your website is it what they're looking for and then they can find it as well and then you can also add some categories if you want specifically to your menu structure so you could do that as well the next thing you want to do is you want to make sure that you're making internal linking a daily habit so when you are going through and writing blog posts you want to make sure that you're highlighting areas that link to other blog posts on your site and that you're adding a link to that you can just go in there and start typing it in find the relevant blog post that you're talking about click on it and then add the link this is perfect for helping google know what your website is about it also lets them know what all their other pages they can crawl on your site but it's also helpful for readers on your site if they see something and they link to something more interesting that they're reading about then that helps them as well it should be one of the last things that you do when you're writing your blog post so when you write the blog post make sure that in that blog post you have at least one to three initial interlinks to previous blog posts and then you also want to after you publish that blog post go to previous blog posts and add a link to that new blog post very helpful in doing this interlinking to help boost your page views increase the time that users spend on your site and then ultimately will improve the seo for individual blog posts and pages on your site very crucial thing and you can even set it up like a game where you're setting yourself a timer how many can you get through in each day or each week do that for your site do you have comments on your site you can optimize wordpress comments because they're a strong indicator of user engagement on your website engage users just mean more links back to your site you get more traffic and improved seo but you need to make sure that the comments are real and not spam spammers will submit comments with bad links horrible grammar everything that will affect and ruin your search rankings if you're not careful that's why we'll recommend that you only want to start using comments with a kismet plug-in a kismet is just a anti-spam plug-in that does a lot of the heavy lifting for you so you don't see a lot of the spam even come into your site i have it here it's not activated because it's a demo site but you want to look into installing that for yours if you're already getting a lot of comments then that's great that means that you have community engagement and user interaction on your site which is great that means you have a following and a community too many comments on a post can make it load slower which will also affect your search engine rankings slightly there is a slight speed effect on search engine rankings one of the ways to fix that is to what they call paginate your comments which just means add some comments on the page and with a next page on there there's a quick way that you can paginate your comments from your dashboard you simply want to go to settings go to discussion and you'll want to scroll down until you see other comment settings from here you can choose to break comments into pages with 20 top level comments per page you can choose that here and the last page displayed by default you can choose to do last or first once you set that up click that and then scroll all the way down make sure you save changes and now you paginated your comments so it won't slow down your site as much the next thing i want to talk about is how to no follow external links in wordpress so as i talked about earlier links are really important to your site we have internal links those those are ones that you have control over you also have external links so these are links that you point out to other websites these you also have control over from and they also let search engines decide which pages are important so when you link to a website you're passing some of your site's seo authority what they call link juice or seo score they you are passing that on to another website when you're linking out it's like you're you're giving them you know a little bit of a nod but for good search rankings you need to make sure that you're keeping and retaining most of that link juice from the other websites that you're giving away so you can add no follow attribute to all your external links links to websites that you don't own you can instruct search engines not to follow those links so they won't click on that link and go follow that and then that will help save link juice for you and this is what a normal external link will look like you have the code the website address the title of the website or what the link the anchor text of the website and that's what it'll look like but you want to add no follow attribute and it'll look more like this when you do it you want to do rel nofollow in all of the things but that's kind of clunky to go in and do that like how do you even do that well by default wordpress won't come with the option to make a link nofollow but if you're using the all-in-one seo plugin then you can do that quite easily let me show you how you no follow your link so i'm going to go into my posts open up one of the posts that i've been working on and we have a link here now because i have all of my seo installed i have no follow link you also have sponsor link and ugc or user generated content link what we're wanting to do is just click no follow here and then it will do that so now it's no follow so now when i go to the code editor i see it's automatically added the nofollow here for me the next one is full posts versus summaries or excerpts a lot of times when you first set up wordpress you might have a blog where basically all of your blog posts are showing up on the first page you see this this is my home page but this seems to be showing a full post on all of them that is by default and it can be considered duplicate content because i have it here and then i also have this content on this page and then it can be negative against your search engines they might find it duplicate content and it can negatively affect your website so if you're showing full articles everywhere it's going to also affect your page views that's okay there's a very quick and easy way to fix that we can head back over to our dashboard you want to go to settings reading and we want to select a different area so we have our latest post for each post it says show full text we want to say no let's show the excerpt of that and it will just show a snippet of the content with a read more at the end next let's talk about optimizing your site's speed and performance this is not an exhaustive list but it's a couple of items that we think are more important for you first improve your website speed you should have a fast wordpress hosting provider like siteground or bluehost after that you need to install a caching plugin something like wp rocket that handles a lot of the technical aspects of optimizing your website for you with just installing it and activating it the next thing you want to do is look at something like optimizing images in wordpress for seo if you have an image heavy website you really need to look at ways to reduce the size of those images one of the biggest things you can do is scale the images down to what the size is that is acceptable for your theme we cover details on this on optimizing images for the web you can find it in the description below but it's its own beast that you want to deal with keeping your images as small and compact as you can will really help to speed up your site you also want to make sure when you're uploading the images that you're using descriptive titles in the file name so when you're uploading it it's not just img001.js it's actually describing what that image is about that helps when it uploads you can also make sure that you add alt tags and descriptive titles with your images and that will also help out with seo and then if you're a photographer or if you just add a ton of images to your site then we would recommend using something like envira gallery it is a plugin and in speed tests that we have done we found that it's the fastest gallery plugin out there you can check our link in the description below on what we've set up and what we came up with now let's talk about security and safety for your wordpress website each week google blacklists around twenty thousand websites for malware and around 50 000 for phishing and a lot of times these aren't done because you did anything yourself because somebody is hacked into your site and installed this stuff on your site and then you won't know until google has you know taken your site off of the internet so it means the security of your wordpress site is crucial for good rankings and it also is crucial for your visitors you don't want them to install malware just by visiting your site as well the good news is you don't have to do any of this yourself we use at wpbeginner security to protect our website against the tax and that's also why we'll recommend this service you can check out a case study of how they helped us block 450 000 wordpress attacks in three months as well the next thing you want to do is you want to start using ssl https that just means when you come up to your website you see a little padlock here that is crucial to let google and people who are browsing your site know that it is secure that means what the person is seeing on their browser they're connecting to your website securely and nobody else is seeing what is going on with that the technology which is secure socket layer it's a technology that encrypts that connection between the user's browser and your server so everything is private between you and that person plus it's a requirement if you're running an e-commerce store so if you're setting up a store you definitely want to make sure that you have installed an ssl and by default most of the web companies web hosting companies like siteground or bluehost they automatically come with a free ssl certificate i've also done a full detailed video on how to install ssl for your site so you can check that out in the description below if you haven't done that yet and if you want a premium wildcard ssl certificate it's then just a regular one with security warning and things like that then we would recommend going through domain.com to get your ssl certificate some of the premium ones they come with security warranties up to say 1.75 million in security warranty you also get a trust logo site seal to display on your site for added credibility and like i said those are more for if you're setting up an ecommerce store and now we've covered a lot there are also some best plugins and tools that you want to use on your site zyadani covers the best tools wordpress seo plugins and tools that you should use you can check out that link in the description below and see all the ones that we recommend now if you want to get started with an seo plugin that makes a lot of these tasks easier watch this video next as i walk you through step by step on how to install and configure all-in-one seo for your wordpress website and i'll see you over there