Why Export GA4 Data to BigQuery? | Whiteboard Friday| Dave Westby
Are you hitting limits with the standard GA4 interface? In this Whiteboard Friday, Dave Westby, analytics consultant at Piped Out, explains why exporting your Google Analytics 4 data to BigQuery is a game-changer for your data strategy.
Dave breaks down the massive advantages of working with raw data, including bypassing the 14-month retention limit on user data , avoiding data sampling on large reports , and eliminating the dreaded "(other)" row caused by cardinality limits.
Access and download the HD whiteboard here: https://moz.com/blog/why-export-ga4-data-to-bigquery-whiteboard-friday
T…
Watch on YouTube ↗
(saves to browser)
Chapters (11)
Intro: Why Export GA4 to BigQuery?
0:23
Important: Data Does Not Backdate
0:44
Cost: Free Setup & Cheap Storage
1:10
Bypassing GA4 Interface Limitations
1:28
Unlimited Data Retention (vs. 14 Months)
2:04
avoiding Data Sampling
2:33
Solving Cardinality & The "(Other)" Row
2:58
Customization: Cleaning Spam & Fixing Conversions
3:23
Creating Custom Session & User Properties
4:02
Building Custom Attribution Models
4:23
Combining Data with CRM, Ads, & Search Console
DeepCamp AI