Why effort will matter more than delight in 2026 | CX Trends 2026

Customer expectations are rising. Ganesh TS, Director - Global sales in SurveySparrow,  explains why the next phase of CX won’t be about adding more features or chasing higher scores. It will be about making every interaction simpler, faster, and easier. The real shift is happening behind the scenes. According to Ganesh, organizations must rethink how work flows, how decisions get made, and how support is delivered—moving from reactive service to proactive experience. The future of CX belongs to teams that design for ease, reduce complexity, and operate with speed at scale. #CX #CustomerExperience #FutureOfCX #AI #Leadership