What Is Customer Retention? | Customer Retention Cohort Analysis With Demo | Simplilearn

🔥Data Analyst Masters Program (Discount Code - YTBE15) - https://www.simplilearn.com/data-analyst-masters-certification-training-course?utm_campaign=eieefQIVBR0&utm_medium=DescriptionFirstFold&utm_source=Youtube 🔥IITK - Professional Certificate Course in Data Analytics and Generative AI (India Only) - https://www.simplilearn.com/iitk-professional-certificate-course-data-analytics?utm_campaign=eieefQIVBR0&utm_medium=DescriptionFirstFold&utm_source=Youtube 🔥IIT Delhi - Data Analytics, Generative AI And Adaptive System - https://www.simplilearn.com/ihfc-iitd-data-analytics-genai-course?utm_campaign=eieefQIVBR0&utm_medium=DescriptionFirstFold&utm_source=Youtube 🔥IIT Kanpur - Professional Certificate Course in Data Analytics and Generative AI - https://www.simplilearn.com/iitg-generative-ai-data-analytics-program?utm_campaign=eieefQIVBR0&utm_medium=DescriptionFirstFold&utm_source=Youtube In this video, we dive deep into customer retention and cohort analysis—two game-changing approaches that help businesses go beyond surface-level metrics like revenue and churn. You’ll learn what cohort retention analysis is, why it’s critical for measuring customer loyalty, and the different types of cohorts you can use. We’ll also walk through a practical demo showing how to calculate retention, track Net Revenue Retention (NDR), and measure Customer Lifetime Value (CLTV). By the end, you’ll know exactly how to turn your retention data into a roadmap for sustainable growth. 00:07 – Introduction & Retention Problem 03:20 – What Is Cohort Retention Analysis? 05:13 – Types of Cohort Analysis & Benefits 06:22 – Demo: Retention, NDR, and CLTV Explained Cohort retention analysis is a powerful method for understanding how different groups of customers behave over time. Instead of treating all users as one group, it divides them into cohorts based on when they joined or how they engaged with a product. This makes it possible to track customer loyalty, measure the impact of bus