*UPDATED* Google Ads Conversion Tracking Tutorial (2025) | Easy Step-by-Step Guide

Key Takeaways

what's up guys it's yvon and in this video I want to show you how to set up Google ads conversion tracking with their brand new interface that they just recently rolled out so let's get straight into it so the first thing we're going to do in our Google ads account is click on goals over here on the left hand side click on conversions and click on summary and you might see a certain chart here at the Top If you do simply scroll down to where it says create conversion action and click on that I'm going to assume that you have Google tag manager install it's going to be super helpful for you for all your tracking for your website but if you don't I will go over ways to do that without Google tag manager as well so this is their new interface where they have these little squares going from top to bottom as opposed to left to right if you still see the old interface which is quite possible I see that on some of my accounts going from left to right then just check out my previous video which I uploaded two months ago which is also very very new to see how to set up conversion tracking for that interface so in this case we're going to scroll down here and don't worry about this conversions offline zapier just ignore that we're focused more on this option here conversions on a website so we're going to click on edit over here and we're going to scan our site the site we're going to be using is called site booed.up and we're going to go to the next step if you're not using Google tag manager which I strongly recommend you use it will make your life so much easier with any sort of tracking for your website then you will need to add an additional code to your site so in this case let's suppose we enter some site that doesn't exist and you will see a message saying that the Google tag is not installed on the site so in this case what you have to do is click on set up over here for the Google tag and then we're going to be installing this code manually so you need to take this whole tag you can click on copy right over here or just copy it the way I did here and add it in the head section of your website so if you're using Wordpress for example if we head over here you can use a plugin called WP code light and what that's going to do is add this little option here on the left hand side you can click here click on header and footer and you will be able to add the code into the header part of your site so in this case you will simply take the code and add it right over here and click on Save changes if if you're not sure where to find the tracking section of your site just contact support for whatever site Builder you're using and ask them where you're able to add the tracking code and then what you would do is simply come in here take this code and add it in that spot then you're going to click on test installation and make sure that it works like I said in our case we already set it up using tag manager so if we type in our site site boost.com the tag should already be installed so we're going to come in here and click on done and now you see that everything is fine here so so we're going to click on continue and now we'll be able to choose what conversion category you want to track is it a purchase is it a lead is it a signup if you want to see more click on see all is it a submit lead form book appointment any of these take a look and find the one that matches your needs the best the steps will be the same regardless of which conversion category you want to track so in our case we want to track sales so we're going to select purchase over here and again we're going to ignore this zapier part at the top and instead we're just going to click on setup over here for site boosted we're going to select manual event and then we're going to enter a name for the conversion so in this case for example we could say purchase product so we're going to click on use event so now in order to access that same menu that they had by default before I'm assuming Google thought it was too intimidating for beginners if you want to access that menu again you can click on settings over here and you see all your options here so let me quickly go over them as as well so the primary action used for bidding versus secondary means how important is this action to you if you're tracking different conversions let's suppose a phone call and a lead submit and a sale which one is the main one that you want to track and give Google signals for well in our case purchase is the end goal so we want that to be our primary action but if we also have for example a lead submit form then maybe for the lead submit form we want that to be a secondary action we don't want Google to optimize for lead s we would want Google to optimize for sales does that make sense here we have the conversion name over here we have the different values so if we're using Google tag manager then we'll be able to have dynamically updated values so on our website here for example we have different prices $32 24 20 so on so forth so depending on the purchase that the user does those values will be updated dynamically to reflect these values so in our case here we're going to leave it at used different values we can enter some default value just in case the right value doesn't go through like $20 so we're going to scroll down over here is the count how many conversions to count per click so if you have one person buy three different products do you want that to count as three conversions or just one in our case of course if it has to do with sales we want to track every sale however if it's something like lead submit if one person submits a form three times Well we only want to count that once so we're going to select one for that specific conversion does that make sense so we're going to scroll down then you have these options here I will briefly go over them as well so the click through conversion window is the number of days that you want to give after somebody clicks on your ad before no longer considered a conversion so if you have 90 days here for example if somebody clicks on your ad today and in 95 days they make a sale that will not be considered a conversion on the contrary if somebody clicks today and makes a sale in 60 days for example that will be considered a conversion so the general rule of thumb is the higher value your product is the more number of days you want to give it the lower value your product is the lower the days you want to give it think of buying a car or a house versus buying a pencil right if somebody sees your ad for selling pencils and then they buy a pencil half a year later most likely that purchase had nothing to do with your ad as opposed to buying a house which has a much longer buyer cycle right so we're going to scroll down here you have engaged view conversion window so this is after a video engagement so this doesn't have any relevance if you're doing search ads but the same concept applies if somebody views your video today how many days do you want to give them before the sale would actually be considered a conversion you have a view through conversion window so this is the same concept but not people clicking your ad or seeing your video but rather people seeing your ad so not clicking on your ad but just an impression the default values for all of these are generally fine I leave them as is next you have the attribution so before Google had a bunch of settings but they're now trying to simplify things as you can see try to make things much easier for people so data driven is the recommended it was always the best option out of all of these and now it is the default and just to give you a brief description of what this is is that if you have many different campaigns many different ads how do you want to attribute those sales so if somebody has seen five of your ads do you want each of those ads part of that conversion attributed to it or would you just like for example the last ad to have the full conversion that would be last click so data driven is indeed recommended because Google will use their AI to identify how much each ad contributed to the final sale and give the corresponding percentage conversion to each of those so we're going to go with data driven enhanced conversions here we're going to leave this at on for now don't worry about this because this is a topic to be discussed this has to do with privacy and a cookie policy and all that stuff which I don't want to overwhelm you in this video but for the time being to keep things simple we're just going to leave that at on and click on done and that should be it for our event so we're going to click on Save and continue and this is where you would get that event snippet code that I was telling you about so if you're not using Google tag manager you're going to click on C event snippet code here and you would add this in between the head tags of the page you want to track so again if you're using Wordpress if you use that same plugin that I told you about WP code you can click on ADD snippet here under code Snippets and you will be able to add that specific snippet code on a specific page which is what you want right so in this case if we're tracking sales you would want to add this event snippet code on the thank you confirmation page because that is the only page somebody will land on when a sale has occurred so you would need to add this code to that thank you confirmation page now if you're using Google tag manager which is the easier way then you need to copy this conversion ID and the conversion label so let's head back over into our Google tag manager we're going to click on tags we're going to click on new over here and then let's give this a name so let's say let's say number one just in case I have other purchases there for tag configuration we're going to click here we're going to select Google ads we're going to select Google ads conversion tracking and then we're going to enter those values here so with Google tag manager like I said makes things easier for you we're going to paste that there we're going to come in here take this conversion label and paste it here for the conversion value transaction ID and currency code you can just either leave them blank or enter a specific value corresponding to your purchase to the transaction ID or the currency code in this case they will be dynamically updated so we don't have to do anything else here next we're going to scroll down and set the trigger so which page do we want this to fire on so we've already set up the purchase page so that's this one right here the one that ends in ordered checkout SL order received right so we're going to come in here and we're going to select that page that's this one right over here so we're going to click on that and then just to show you what that looks like so if we click over here it's the page URL that contains this so the page URL that contains this is our thank you confirmation page so that's how we would do it with Google tag managers we're going to close out of that we're going to hit save and that should be it now you might also see a message saying one missing Google tag found so that has to do with that initial code that I told you about that you don't have to worry about with Google tag manager so if you do see this message you can just click on fix over here and just click on add to workspace and it's going to automatically add this Google tag to your Google tag manager and that one's right over here so you can click over here and what this is is Google is simply adding their code for your account so that's this code right here this is the code for our account this number will not change so they're adding this code to our entire website that's what Google is doing here as you can see here they're adding it on Old pages on our website because they want to see what's going on and it allows you to set up tracking using their automated approach which I might cover in a different video but the manual one for now is the one I've been using and in my opinion is the best one because you can control every single part of it but eventually they are heading towards these automated approaches as you can see with all their recent changes so this would be something good for you to add just to have it's not going to affect anything so we're going to get out of that now we can click on preview and we can test and we can make sure this is working if you don't have Google tag manager if you install the Google pixel helper you will actually see something similar to this either way so whether you're using Google tag manager or not this is the preview mode for your site so we're going to click on connect and then we're going to go through the process we're going to make a purchase and we're going to see if that conversion has fired so over here under tag assistant we can see all the different conversions that fired so their Google tag has fired the one that we just recently added and now we're looking for this specific code that we added right this one the one called purchase number one so let's come in here let's make a purchase and just make sure that it works we're going to click on add to cart view cart let's go to proceed to checkout scroll down place order and let's go back into our tag assistant and we should see that purchase number one right there fired one time and we see that Google ads ID right over there that it has been affected as well and if we click on purchase over here on the left hand side and we click on variables we will be able to see that the currency has been dynamically updated so we can see here the currency is USD we can see the transaction ID and we can see the value is 2450 which corresponds to this value if the value was anything other than 2450 then you would also see that value be reflected here so that means everything is working well so we can come in here now we can just submit the changes we can give this a name always give your saves a name so we can say added Google ads tags we can hit publish and now that code should be added successfully and now you see that little message disappear and if we go back to our Google ads account if we click on finish over here you will will see that new conversion action right over here it says inactive for now but give it just a few hours or so usually takes 15 20 minutes for me and it should say no recent conversions when it says that then you know that it's working successfully just that no conversions have been recorded so I'd say give it a few hours load your website on and off just to make sure it's working and you should see that new message there so that is all I hope this video was helpful like I said I Do cover tracking in very thorough detail for Google tag manager and Google Analytics in my upcoming membership site at Ivan mana.com marketing blueprint I invite you to check it out to look at the video to see what is included all the different modules here that are included and exactly the exact lesson so this one I think is 6 to 8 hours long the tracking and analytics module and you can come in here and you can see exactly what is included within each of these lessons there are many more so for example for this one setting up events I cover all the events phone calls sales lead submit form button clicks Scrolls time spent on page things like that and that is all thank you guys for watching I will see you in the next video