Ultimate SEO Keyword Research Tutorial 2026

Key Takeaways

What up everyone, welcome to the Surfside PPC YouTube channel. Today I'm going to be going over SEO keyword research, really like my ultimate SEO keyword research video for 2026. So, how I do keyword research right now and in an AI world, basically my long-term plans of how I plan to continue to do SEO keyword research for my own business to basically try to grow my own traffic. So, this is my last 28 days of data for Surfside PPC. So, I don't get that much organic search traffic. To be honest what happened was I switched from WordPress to Podia and then I went from Podia to Shopify. Through those changes, I lost a ton of organic search traffic. I also was always much more focused on YouTube than my own website, so now it is time to kind of focus on my website. So, this year my goal is basically setting up my website for success for 2027 and that's how you should look at SEO. It's not going to be some quick thing where you make a couple changes and everything spikes. Although, I'll show you an example of a company in my industry that spiked and some some good examples of what they're doing. But, ultimately what I'm trying to do is these are the keywords I need to target. These are the pages I need to create on my website and basically Google's going to decide which ones they're going to rank and not rank. This is not an AI SEO keyword research publish 10,000 pages type of video. This is really how do we figure out what are the 500 to 1,000 most impactful pages we can have on our website so that we can clearly state these are the services we provide and this is our content that's very helpful. So, how do we break that out? So, let's do that for Surfside PPC. So, if we come over here and we just look at one of my pages and mind you, management starts at $300 a month. I keep getting people saying, "How do you charge such low prices?" I don't charge pretty much anybody $300 a month. That's like a very very basic basic most basic account of all time and somebody who does like one service and who's been with me for a little while who's not spending a whole lot. But, I do not have many clients like that, so this is really more of if you're a small practice, there are some people that are like, "It really cost that little?" I'm like, "Well, it doesn't really." So, basically, get back to SEO keyword research cuz I know that's that's been one of the things I've had a few people be like, "How do you charge so little?" I was like, "I don't." So, for for this one, basically, my goal is I need to rank for when different people in different industries search for marketing agencies, when they search for Google Ads services, when they search for web design services. Like, these are pages I've never had on my website, and it might feel like, "Why are you creating 10,000 pages on your website?" Well, first off, I'm not. But, why are you creating so many pages on your website? Cuz I have this dentist marketing agency, and what I've decided, I'm working with my brother on this, actually, as well, is if we scroll down here, and we have these are the different pages that we've created. So, this exists for a variety of different services that we're providing. If we go into the services here, we have different types of marketing agency pages. Yes, this menu is horrible. Yes, it will be fixed and look much better. We are just getting these things starting to get these things published. Hope to do a follow-up of this of we've been successful or we've been unsuccessful, but I actually feel pretty confident this will be very successful over time. So, digital marketing for dentists. Now, this is different than dentist marketing agency because it goes over all of my digital marketing services that I provide. Somewhat similar, but not really the exact same page. SEO for dentists, local SEO for dentists, Google Ads for dentists, Meta Ads for dentists, dentist website design, PPC advertising agency, AI marketing services, and white label Google Ads for agencies. So, that is these are all specific to dentists. So, this page is a dentist PPC advertising agency, and essentially, we're taking the old-fashioned, maybe it's not old-fashioned, but the pillar cluster strategy where we're saying, "Hey, here's what we're trying to do. We're trying to rank for these different practices, and our goal is can we get clicks for this? Can we get people to come in and say, 'Okay, this company is showing that they do provide this.'" Now, what I'm missing is I have all these pages. I don't have case studies for dentists on every page. I don't have proof portfolio. So, I think just creating a really big portfolio that does show all of these practices over time is going to be the best way to accomplish that. Basically, having that on every page we can say, "Hey, here are some examples of us having success with these different types of practices." So, that would be the one example. The other thing is going to be if we go into Google Search Console, the whole reason for this is cuz what I'm trying to look for is and this is since May 1st. What I'm always trying to look for is what pages of mine are ranking and what am I getting impressions for? So, if I scroll down, what am I getting impressions for? We're getting some local ones, Google Ads Management Services, Google AdWords Management Services. This is what I want to rank for. So, I can rank for every single content type, how to run Google Ads. Those are not going to be as valuable as Google Ads Management Services. So, this is actually very new for me ranking for this, these four keywords. I generally don't rank for this keyword. So, for me, if I'm able to actually get rankings and get clicks, clearly I'm not getting any clicks yet. I'm probably ranked on the third or fourth page. But, if I am able to start getting some clicks there, then maybe there's a chance that, you know, I get some clients just people searching through This is a channel I have not gotten a ton of clients from. It's mainly through YouTube. I have gotten a few on my old website from SEO when I had was getting a little bit more traffic, but in the last couple years my SEO leads have basically been cut to pretty much just what I get from YouTube. So, which it's it's still fine, but it's it's one of those where I want to get more from people just actively searching cuz people aren't all going to YouTube to learn and then finding me. I realize that it's like I'm getting people who are trying to figure this stuff out and then go, "Ah, why don't I just hire this guy?" So, plastic surgeon marketing agency is an example of one of the pages that we've created where same thing as dentists. And we look here, plastic surgeon marketing agency. Yes, these all look similar, but the content on all of them is different. It's all specific to plastic surgery, specific to what you need to do if you have a plastic surgery practice. So, within this we still have all of these same pages, but everything is focused on plastic surgeons. Yes, these are AI-assisted pages, and the thing that I do is I build pages in my own voice. So, I use AI to basically create use my writing, use my talking on my videos, and just basically say write and talk like I do, so that it's not overly AI sounding. Ultimately, it's one of those things where any website that has all of these pages, there's no real way to do it that's going to be like, "Okay, this is perfectly local for this page." And if you're trying to say, "Hey, we're we can do all of these different services." Which you can, because if you work with a medical practice, then generally you know how to work with other medical practices. But if you say, "Hey, I know how to do all these services and for all these different practices." Then ultimately, this is what we're trying to accomplish saying, "Okay, now we have meta ads for plastic surgeons." And hopefully one day somebody is going to search that, and I will rank high, and I'll get a lead. And maybe I'll be in consideration to be the company or the person they hire. So, that's my goal here. And as we scroll down, you're just going to see all of these really here. So, we rank a little bit for DUI attorney, but no clicks. So, that is always the challenge with Google Search Console, but this is a starting point. It's one of those, "Hey, we're ranking for these. We're getting some impressions." With impressions come clicks. Now, there are times where you see like, you know, you have thousands and thousands of clicks on things and no or thousands and thousands of impressions and no clicks. But and most of the clicks that you're going to get are going to come from your brand. So, what I'm generally looking for when I'm looking at my last 28 days and like things that you know, what I I'm looking for growth is if you look at 28 days of data across Google Search Console, and you say, "Okay, what are my total clicks and total impressions?" Okay, average position. These are things you want these two going up. You want this going down. And that generally is a good sign of your overall SEO strategy, because that means you're getting more clicks, you're getting more impressions, this is going down, and you are getting better average position. The other thing I look at is index pages. So, I currently have 343 index pages. If you compare that to Well, I had some de-indexing here, I guess, but if you compare that to I mean, 184 and now I'm up to 343. So, Google is choosing to index the majority of my pages. Some of the not indexed are just not real pages. Some of them are 404 errors. I have a lot of 404 4 errors because I basically switched from Podia to Shopify and didn't set up a ton of 301 redirects through Shopify, which I should have done. But ultimately, these are a lot of these are very old. Where they found them, the crawled currently not indexed, this is has been dropping. Discovered currently not indexed, this has been pretty low. So, not actually terrible overall of getting pages indexed pretty well. And my goal right now is basically threefold. And if we go to my website, it is how do I rank for people searching for their exact type of business. How do I rank for people that are just happening to search locally. So, those are the two where it's like Google Ads Agency blank, marketing agency blank. And I first created all these pages as just Google Ads Agency. Then I realized over time that's really just limiting because there's going to be people that need Google Ads who also need a website, who also might be looking into Meta Ads, who also might be looking for a little help with SEO. And it's one of those where SEO and PPC are starting to become a combined strategy for me. Not necessarily creating all of the content, but if I were to run paper click ads, I would start by creating all these pages, creating all these pages and say, "Let's hope these rank. Let's start running ads to them." That's really the strategy for marketing right now. But ultimately, what what that's kind of your starting point. That's what I'm starting with. So, building out all these pages, a lot of help from my brother. Thank you, Ryan. Um and then, we have all of these different states, cities in here. I'm not going to go over the board with this. I'm not doing this across the entire country. My plan was just kind of do like the Southeast and then, I've had success with clients in Texas, so that's a reason why I have targeted Texas. But really just starting with these and saying, "Let's see what happens." But you saw like Fayetteville, we had some things come in. I've had things come in for North Myrtle Beach. I am located in Murrells Inlet in my Google Business Profile. I'm going to actually set to match these things. So, that's the other part of SEO keyword research. Google Business Profile, so my service area actually matches this service area, so that Google can look at and say, "Okay, this company serves here." So, this is ultimately the very first thing that I want to do. And then the next thing is going to be if we come over here to learn and we open up my Google Ads page within Shopify, you basically get all of these and we'll show some of the local ones. So, we have Charleston Marketing Agency. Everything starts at $300 a month because I don't want to put a number here that will disqualify somebody who might be a really good long-term client for me. I've had people start with me at $500 a month who we work our way up to $2,000 a month. So, it's it's not something that doesn't happen. It's just one of those where some people are looking for just a Google Ads person and they're like, "I don't really have a $750 management fee to start with right now." And you might say, "Well, then you're not pre-qualifying your clients." But, I can pre-qualify them pretty well by by just seeing them when they come in and looking at their overall business and then generally what happens is I quote higher than that number and if they're Well, that's expensive. It's like, "Well, you're It's going to be hard to find much cheaper." So, I know the number. So, Charleston Marketing Services here, Charleston SEO, Charleston Google Ads Agency. Same idea, it's just people that are searching locally. I want to rank for these. And long-term I would actually like to have a marketing company in Charleston. It would be nice to have a location there, an actual physical business location address. Don't know if that's ever going to happen. I'm currently located just Murrells Inlet, South Carolina, but I figure in Charleston, growing area, a lot of business, plenty to create a successful marketing company. So, that's kind of the starting point. The next thing is blogs and videos. Now, I don't think you can just blog nowadays and rank. Some people might be able to if you're good enough at covering the news or good enough at kind of staying on top of every single topic, but it's Most people aren't going out of their way to say, "Okay, I need to go to Even me, I create videos. I don't think people are coming to my blog to say, 'I need to read what he's saying.'" A lot of people now when they read, it's a newsletter. It's not like people creating SEO friendly content is pretty challenging to basically say, "I need people to come in and just read my blog article and go through the entire thing." So, I have this blog article for Google Ads Performance Max campaigns. I think it's a pretty good blog article. We'll open this one. The other thing I have is we'll scroll down here and we'll find a better example. So, this is actually my my real pillar page. And then if we come down a little bit more, we will say, let's do this one. Is this one updated? Google Ads keyword match types. And we are not updated on this one. So, basically we'll just start with these two. Performance Max campaigns. Essentially this one, my goal is put together this page, get this URL ranking Google Ads Performance Max. I'll go over why. Obviously it's a very popular keyword, but we scroll down here and you say, "What is Performance Max? How it works." Basically a whole whole blog article about it. Come over here, Google Ads complete guide for 2026. This one, I have a free ebook. I have a free tutorial. And then I have these series of chapters and I have videos throughout it. Google Ads tutorial for local service businesses, Google Ads for $20 a day tutorial, Google Ads promo codes. So, throughout this Google Ads guide, my plan is let's create a huge guide, tons of videos. You can come here and learn Google Ads. If you come to this page, this page will allow you to learn Google Ads. My goal is can I get this page ranked on the first page of Google? Do I think it's possible? Long term, yes. This year, no. So, that's kind of my long term goal. And then within this, there's also a lot of internal linking. So, like Google Ads phone call tracking with tag manager, goes to another one of my blog articles. So, if we go to this blog article, we scroll down, full blog article, video here. So, when you look at this strategy overall, this is really where your SEO keyword research strategy needs to be. Now, we need to to into our actual What keywords are we going to target? So, I think this is why I started this way is just I could have easily gone to the Google Keyword Planner and we'll reload this. None of my ads are running in this account. I probably should run some ads so they don't get kicked off, but basically what I do is my my plan is always to combine free tools with paid tools if you have them. If you don't have paid tools, there's plenty you can get from free tools. So, in here what I'm doing is I'm saying I'm going to discover new keywords and I'm for I am looking to rank for Google Ads keywords. You can't kind of say I am looking to rank for blank. This is really where you need to figure out what am I trying to rank for. The example they have here is basically meal delivery is better than meals for a food delivery business. So, if you own a food delivery business, if you're starting the next DoorDash, you would come here and search meal delivery. You're going to enter that. You're going to get results and we're going to scroll down here and basically say, "Okay, this is all the ways people are searching for this." 1,200 keywords. Now we need to figure out what pages we need to create. What you know, what do we need to target? What do we need to target with our ads? But ultimately with SEO you're saying, "Okay, we have a page on our website with prepared meal delivery." Perfect. Uh we have one for, you know, HelloFresh meals is is a brand, so you're not going to do that, but you might have meat delivery services. You might have vegetable delivery services, fruit delivery services, fast food delivery services. And ultimately every page needs to be geared towards that thing people are searching for. So, if we come up here to the top and I say, "I am trying to rank for Google Ads, Google Ads for blank, Google Ads management, Google Ads agency." And then we just say Google Ads tutorial and then how to do Google Ads. So, this is basically a combination of what I do. Now, if I was trying to rank for the keyword digital marketing, which I do want to rank for eventually, if I were trying to rank for the keyword digital marketing, then that's where you're going to put here. There's you really need to break it down into like this and and I always look at it as the pillar and cluster strategy because you might have a hundred of them on your website. And that's a strategy that's been popularized by HubSpot where essentially you say, "We have a page on our website that is a long-form Google Ads guide." Within that Google Ads guide, that is our number one page. And that is the page we want to get the most backlinks to. But within this page we we link out to other articles that say, "Google Ads Performance Max campaigns, Google Ads conversion tracking." So you start with the the short-tail keyword. And essentially what you're looking for are what are the top 50 to 100 to 200, sometimes 10 maybe, long-tail keywords for that. So I just completed this. This is actually the last series for me for my keyword research videos. And if we go over to my YouTube channel, this is actually the way that I monitor how successful my my overall SEO is is basically by looking at total views that are coming in. But if we look at content over here, and we do a search up here and I search across my channel and I do keyword research. And I say, "Show all recent videos." And you're going to say, "Steal your competitors' best Google Ads keywords, Google Ads competitive keyword research, Google Ads keyword research made easy, Amazon keyword research, best keyword research tools." Same thing. This one goes members one public. Google Ads keyword research, local SEO keyword research. So you see basically I found all the ways that people are searching for keyword research by essentially going to YouTube and just doing auto complete, going to Google and doing auto complete, going to the Google Keyword Planner, searching all these things. We're going to do Google Ads now. Going here and searching here and basically saying, "Okay, Google Ads." These are the ones I provided. These are all of our ad all of our keyword ideas. I'm going to say AdWords. All of our keyword ideas. And you'll see we have average monthly searches. Basically this is where Google is telling you these are the most relevant keywords to Google Ads. So what I would generally start with first is taking the most relevant keywords, I would say add a filter and let's just say let's make sure average monthly searches is greater than or equal to 100. Cuz it doesn't really make sense to optimize for really low monthly searches. And now what I'm doing a lot of is I'm going through these and just basically saying, "What's different?" Google retargeting ads is different. That's something I can create a topic about. That's a video. That is a blog article. And if I create that and I create potentially two or three videos about it in different ways of here's how to do it, here's a short way to do it, here's a long way to do it, here's how to build your audiences with Google Analytics 4. Basically, I can essentially get some of this. And that's all you're trying to do is get some of this because people are paying a lot of money for this. So, if people are paying a lot of money for it and the competition index value is low, that is an opportunity for me. The way to do keyword research much quicker is to basically take and we have 455 of 1,800 keywords showing. Basically taking all of these, okay, can you give me every unique topic I need to create for my Google Ads YouTube channel Surfside PPC and the corresponding short-tail keyword. I don't want to target similar keywords more than twice. And most things like local service ads can be just one topic with Google Ads for brand awareness. Please ignore AdSense keywords. I saw a bunch in there. So, we paste this and we'll let this go to work and I will continue talking. So, basically what I'm trying to do is and the best way to do this is through Claude projects and I do have one, so I'll show you that in a second. The best way to do this is through Claude projects and basically create a project for your business and basically say, "What pages do I need to create? I need you to look at all of the pages I have and I need to tell you what pages I need to create." Okay, the very first thing I did is I sent all of my current Google Ads blog posts to Claude. So, it's not showing at the top here, but I send all my blog posts, so they're like roughly 70 posts published. They went through everything. This is everything that you have, some things that I need to clean up and fix, which is always nice to see. And then how I prioritize the next 25 posts. Do it by this way, blah blah blah. So we scroll down, I say, "Claude doesn't really know what it's doing. It does if you give it the good context." So I started basically saying, "These are my index pages currently. So all of my current index pages that that I could see. And can you essentially give me a list pages I need to create URL structures, etc. Got volume data." So we're going to keep scrolling down. Redo this, make it a little bit better, remove all industry type posts. I have those separate. And then I sent more information as far as keyword research. I continued to expand keyword research. And then this is essentially what we came up with is basically the new post priority queue. And you'll see you see them in mine. It's Google display network, Google Ads remarketing. Now Google retargeting ads and remarketing to me is the same thing. Performance Max campaigns, demand gen, enhanced conversions. So I now have, if we scroll down here, 100 total pieces of content that I can create. And if I create these as a video and a blog post, I will guarantee you that I will rank. So if you do the same exact process and say, "Okay, let's basically say, let's see if we finish here yet." Nope, not yet. Every unique topic I need to create. Basically you're coming up with what are the topics I need to create. And these are in tiers even. So like even if you come here and you say, "Structured snippet extensions." Do I think this is going to get much? Not really. It might get, you know, 20 searches a month. But it's one of those things then when people are searching for Google Ads assets, I have a page there. That's my pillar for that page. So when you go pillars and clusters, it gets really, really, you know, far out. And you're sometimes you're looking at, "Do I need to set my linking like that all the time?" But it's really not that. Ultimately what you're trying to do is say, "Here's the main pieces of content I need to create. And here are all the topics I need to really target." And the tools that I generally use is going to be Google Keyword Planner. This is where I find basically all of my keywords. I use SpyFu. So I do think SpyFu is really good. We'll take a look at ClickGeek in a second. Actually let's look at ClickGeek while while Claude is working. Basically what ClicksGeek, this is one where I've seen them kind of explode recently cuz I followed them in the past and I've seen them just ranking really well. So they must have made a concerted effort somewhere around this time to to put together a probably a whole new website and a ton of content and you see they're just ranking really well. Ton of organic keywords, a lot more organic traffic, estimated monthly SEO clicks. So this is where I say SEO is not dead. Let's look at 5 years. Yeah, that's that's a huge spike for them. So if we scroll down, ClicksGeek, these are some of the competitors. So it gives me other ones that I can look at trying to compete against. Web FX has always been huge but they're starting to drop and then kind of come back. But this is everyone's kind of doing it so you see a natural look at it at times. So don't go through things being scared of creating pages and getting things not working because these companies have hundreds and hundreds of pages and I'll show you exactly what I mean. But you'll see ClicksGeek is much smaller to them for total keywords, most valuable keywords, newly ranked keywords. I like looking at page one keywords cuz that gives me an idea of what can I potentially rank for? And then the other thing I like looking at are top pages. So just looking at full list of all their pages that are ranking, getting clicks, that have a lot of keywords associated with them. Anything I can learn from it as far as Facebook ad services pricing, nine best options for 2026. So that to me could be a blog post I could create, potentially get some traffic. So that is part of the way that I use top pages. The other thing is looking at, you know, are they ranking for some local pages? Are there things that they're they're clearly getting clicks for? Now if we go to their website, what you'll see is website. Go in, they have white label PPC, but they also have this thing of industries. They have 18 industries that they serve. So it's marketing for financial and professional services, okay? Marketing for medical and dental marketing practice, okay? So you open that and you get this. This is all their all of the niches they have, 27 total. I just did allergist, opened it so we have allergist page and they have a Google Ads for allergist page. So you kind of see similar setup to mine. If we come over to Google and we search Google Ads for Allergists. Now, there's no real search volume for this, so not really something that people are searching for, but they're ranking for it because they're the only one that really have a page. I mean, other people have pages, but they are ranking for that one. So, if you do this for a bunch of theirs, you see that they rank pretty well for a lot of these. It is more difficult for like really competitive ones, but if it's Let's see, Google Ads Google Ads for Endodontist. And we scroll down and we have ClicksGeek. So, these drive leads. I'm jealous that they are getting this traffic. This is something I would like to have and sorry ClicksGeek for for showing this. But ultimately, if I come over to my own website and I look at See, my SEO's working, but very slowly. See my organic keywords. This is all time organic keywords, so you could see this is what happens when you switch website platforms and you don't migrate very well. Not my smartest decision in the world, but not the end of the world, I guess. So, I actually wasn't getting that many SEO monthly monthly SEO clicks back then. I know this looks much higher, but I I was never getting this many clicks to my website. So, I think even the keywords I was a lot of them were that I was ranking for, I was not ranking high. I was pretty low on the page. So, I've never had crazy SEO traffic, but what you'll see here is we're growing and growing slowly, but surely with organic keywords. If we look at 6 months, there we go. So, we're up to 483 organic keywords I'm ranking for. Mainly just a few pieces of content that I have, but what it helps me is over time, I learn what is Store Growers ranking for. What are my closest competitors? And the more that I can do that, the more that I can actually say, "Okay, now I can target these same keywords that they're targeting and actually increase my overall searches." So, what you can do now is I can go to Store Growers. These are keywords exclusive to Store Growers Google Merchant Center. I have nothing about that. I have nothing about Google Shopping Ads. How to call an extension? I'm not sure how you do that. Um dynamic search ads, those are actually going to be deprecated, so responsive search ads and other thing I have to see if I have pages about, but this gives me the idea of saying, "Okay, negative keywords. Do I have a page? Do I have a YouTube video?" No, create it. Do I have a page? Do I have a YouTube video? No, okay. So, it's like one of those where they definitely have a lot more for them as far as e-commerce and you can see with the way their content is here, it looks much more e-commerce related, but ultimately it's it's one of those where I'm trying to find additional keywords I can target and rank for based on what other companies are ranking for. I'm trying to find what pages are ranking and ultimately you have to understand your business, like what are what are we trying to target? How do they search for it? What do we need to create so that we can actually solve for that? So, to me the best way to do that is Google Keyword Planner, come up with your list of keywords. Really using Clawed helps me a lot because, you know, if I just come here I mean, this is perfect. It's 60 unique topics and we're going to say with really a quick search, we have getting started, how Google Ads works, complete tutorial for beginners, how to set up an account, how to create a Google Ad, types of Google Ads campaigns, Google Search Ads, Google Shopping Ads, Google Display Ads, which kind of deprecated, Gmail Ads, Hotel Ads, DSA Google. Now, I'm not going to create all of these, but these are the topics. These are These are the topics. If I created all of these videos and said, "Now Now, industry niche is one that I want to do long term as well." And it's like one of those where if you say, "Okay, Google Ads for law firms." And we scroll down here, you get videos. So, 2026 digital marketing strategy that actually works for law firms. The thing you got to do is create that content. They still things that, you know, they're still ranking things here, that's Reddit, this is LinkedIn with a very, very obvious AI-generated image. Um, and then we have another one here with a YouTube short. So, trending posts and discussions, so if you can get in the trending posts and discussions, even better. Like I just created a free keyword research tools video. Don't know that I'm ranking at all for this, I just created this recently, so we have nothing on the first page about it, which is fine. That just means Google's like, all right, people aren't looking for videos about this. But if we go to videos, it's like, can we get here? There we go. That's my new one. Now, this is 1 month ago, this is 2 weeks ago. I did a podcast and I did a video. So, now I'm ranking for it. So, sometimes it's like you just need to create the content. This one is 4 weeks ago, ranking a little bit higher than me, probably just people are staying on it a little bit longer, just better editing than mine. Uh free keyword research tools for authors. This will probably eventually fall out. This one's doing really well, so it's you need to create the content. But before you do that, you need to figure out what are the keywords and topics. Take keywords, turn them into topics, interlink them, be consistent. That's really what SEO keyword research is all about. It's you know, it's not to me creating a huge massive list of keywords. I know I kind of showed my content road map, new post priority queue. This is the way that I'd rather do it is say, let's come up with a huge list of the content that we need to create. And over here, you'll see this is our actual targeted keyword. So, the more volume you have around these keywords, the easier it is to target all of these. But for me, it's like, if I don't create a page about enhanced conversions, then and and that currently gets 320 average monthly searches, they're saying I should create a 3,500 word page. I don't know where they got that from. But ultimately, if and enhanced conversions does not need a 3,500 word page. If If I create a blog post and video about enhanced conversions, and I create a lot of content around conversion tracking, I could potentially be the one that people go to for conversion tracking, which is really the first step with Google Ads. So, a lot of times, that's a great way to drive new clients. So, SEO keyword research. I wanted to do this video a little bit differently and kind of show this is the way that I'm looking at it, but ultimately, it's let's figure out what we're driving every 28 days in terms of our performance. 140, 42.5, 43.5. What does SpyFu say I have when it comes to, you know, my SEO overview in terms of and this is just something I check in on really I'm in SpyFu a few times a week. All right, while this loads we'll come over to Google Analytics 4. This is where I'm a little different. I like looking at my traffic acquisition by session source and medium. And then what I'm doing over here is if you click on the you have a little pencil icon up here, the customize report icon. Basically I have session medium exactly matches none referral organic AI assistant website or data not available. The only one I didn't select the CPC. I don't have any social there. So I don't really get much social traffic. But if we scroll down most of my social is from YouTube and that I consider SEO too. And the other thing is I don't have a problem putting my social traffic in as part of my SEO cuz it's like I'm creating content, I'm publishing to all these different channels and can I drive people back to my website? Not many people want to go back to a website from a, you know, Twitter link or, you know, some of these links unless you have really helpful content or things that they can access. But ultimately what what I have here is last 28 days I have 1,652 total sessions. I have about 300-ish, a little bit more in, you know, 300 to 500 in probably organic search traffic total. Then we're getting some AI assistant from Chat GPT. Would like to see that number keep going up. This number I have want to see that keep going up but you'll see it doesn't completely match what we're getting in Google. So it's not a perfect number and this doesn't show you every last piece of data that you're getting. SpyFu we figure out total estimated monthly SEO keywords. Okay, we're growing here. We have a little little dip right there but it actually was going up the last time I looked at it. Estimated monthly SEO clicks. So it's really just got to be consistent, got to keep putting more content out there, getting it up. From there it's it's it's being consistent and getting some backlinks. So if you have any questions about SEO keyword research please leave them in the comment section. 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