The Ultimate Marketing Report for Self Storage (Full Breakdown)

Book a call if you want to upgrade your storage marketing reporting: https://meetings.hubspot.com/jreinesch/self-storage-strategy-call If you’re using Cubby as your FMS, our new reporting connects your marketing data with what’s actually happening in your facility. We just rolled out a major upgrade to our reporting for our Cubby clients, and it’s a big step toward full visibility across the entire funnel. Here’s what we’re now able to track in one place: • Portfolio + facility-level performance (move-ins, occupancy, revenue) • Unit-level insights to spot exactly what’s not leasing • Full marketing funnel (leads → conversions → time to convert) • Call tracking + missed opportunity analysis • Online checkout funnel (where users drop off before renting) • Channel performance (SEO vs Paid vs others) • Google Ads + keyword-level conversion data • Google Business Profile engagement + actions • AI / LLM visibility (ChatGPT, Perplexity, Claude, etc.) A few powerful takeaways: → You can pinpoint exactly where you’re losing customers → You can compare performance across facilities instantly → You can tie marketing efforts directly to revenue + move-ins → You can identify what’s actually driving rentals (not just traffic) The goal: move from guessing → to truly data-driven decision making. We’ll be rolling this out to clients over the next few weeks. If you operate self-storage and want access to this level of visibility, shoot me a message. Chapters: 00:00 Storage Marketing Reporting Overview 00:14 Dashboard & Portfolio Insights 01:05 Facility Performance & Revenue Reporting 02:24 Unit-Level Leasing Analysis (Find What’s Not Renting) 04:13 Marketing Funnel (Leads, Conversion, Time to Close) 05:33 Call Tracking & Sales Performance 06:15 Online Checkout Funnel & Channel Conversion (SEO vs Paid) 09:01 SEO, Google Ads & AI Visibility Reporting 13:06 Rollout & How to Get Access #selfstorage #cubby