The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)
Hila Qu is an Executive in Residence at Reforge as well as a renowned growth advisor, angel investor, and published author (her book about growth was named one of the top 10 business books of 2018 in China). Previously, she served as the Director of Growth at GitLab, where she implemented and scaled their PLG motion, and VP of Growth at Acorns, scaling them from 1 million to 5 million users. In today’s episode, we discuss:
• The importance of having both a product-led and a sales-led motion for companies of all sizes
• A step-by-step process for implementing PLG
• Common pitfalls of layering …
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Adam was also a VP of Product and Marketing at LambdaSchool and a VP of Marketing at Masterclass
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Jason Shah has led product teams at Amazon, Airbnb, Microsoft, and currently, Alchemy (web3)
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A quick tip that goes a long way
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Amazon is famous for "working backwards" but what does it actually mean? #shorts
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DeepCamp AI