The Era of AI Agents in Marketing // Joel Horwitz // MLOps Podcast #337

MLOps.community · Advanced ·🤖 AI Agents & Automation ·8mo ago
Skills: AI Marketing90%
The Era of AI Agents in Marketing // MLOps Podcast #337 with Joel Horwitz, Growth Engineer at Neoteric3D. Join the Community: https://go.mlops.community/YTJoinIn Get the newsletter: https://go.mlops.community/YTNewsletter // Abstract We’re entering a new era in marketing—one powered by AI agents, not just analysts. The rise of tools like Clay, Karrot.ai, 6sense, and Mutiny is reshaping how go-to-market (GTM) teams operate, making room for a new kind of operator: the GTM engineer. This hybrid role blends technical fluency with growth strategy, leveraging APIs, automation, and AI to orchestrate hyper-personalized, scalable campaigns. No longer just marketers, today’s GTM teams are builders—connecting data, deploying agents, and fine-tuning workflows in real time to meet buyers where they are. This shift isn’t just evolution—it’s a replatforming of the entire GTM function. // Bio Joel S. Horwitz has been riding the data wave since before it was cool—literally. He spoke at Spark Summit back in 2014 and penned a prescient piece for MIT Tech Review on data science and machine learning before they became boardroom buzzwords. A former big tech executive turned entrepreneur, Joel now runs Neoteric3D (N3D for short), a digital design and data growth agency that helps brands scale with smarts and style. When he’s not architecting next-gen growth strategies, you’ll find him logging long miles on the trail or coaching his sons’ soccer and baseball teams like a champ. // Related Links Website: https://www.neoteric3d.com ~~~~~~~~ ✌️Connect With Us ✌️ ~~~~~~~ Catch all episodes, blogs, newsletters, and more: https://go.mlops.community/TYExplore Join our Slack community [https://go.mlops.community/slack] Follow us on X/Twitter [@mlopscommunity](https://x.com/mlopscommunity) or [LinkedIn](https://go.mlops.community/linkedin)] Sign up for the next meetup: [https://go.mlops.community/register] MLOps Swag/Merch: [https://shop.mlops.community/] Connect with Demetrios on LinkedIn: /
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