The Best (and Worst) Times to Post on Instagram in 2025 | Best Times for Reels, Carousels + Photos

Buffer · Beginner ·🚀 Entrepreneurship & Startups ·1y ago
Exactly when you should post on Instagram, backed by data from 2 million Instagram posts. #instagramtips #instagram #instagramstrategy ✨ Get started with Buffer’s 14-day free trial here: https://login.buffer.com/signup ✨ In this step-by-step guide, we’ll dive into the data from 2 million Instagram posts to help you maximize your reach in 2025. You’ll learn: → Which times of day drive the best performance on Instagram → The best and worst days to post your content → How to discover your personalized golden hour using Instagram Insights or Buffer's analytics Here’s what we’ll cover: 00:41 How we analyzed 2M Instagram posts 00:58 The best times to post on Instagram in 2025 01:48 The worst times to post on Instagram in 2025 02:20 How to find YOUR personal best posting time 03:18 Let Buffer figure out your best posting times for you! More helpful Instagram resources: ► How to Find Trending Audio on Instagram (+17 Tracks to Use Right Now) → https://buff.ly/3QFkmhx ► How to Make Money on Instagram → https://buff.ly/3Jf1u5s ► 13 Ways to Get More Followers on Instagram → https://buff.ly/2CiWfCH If you’re looking to improve your Instagram strategy, this guide will help! Let us know your favorite posting tip in the comments 👇 -- 🔔 Subscribe to Buffer for more social media tips, tricks, and resources for creators, small businesses, and social media managers. ► Get started with Buffer for FREE: https://buffer.com ► Join the Buffer community: https://buffer.com/community -- 👀 Find us on social LinkedIn: https://linkedin.com/company/bufferapp Instagram: https://www.instagram.com/buffer Threads: https://www.threads.net/@buffer Bluesky: https://bsky.app/profile/buffer.com TikTok: https://www.tiktok.com/@bufferapp Facebook: https://facebook.com/bufferapp Mastodon: https://mastodon.world/@buffer
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Chapters (5)

0:41 How we analyzed 2M Instagram posts
0:58 The best times to post on Instagram in 2025
1:48 The worst times to post on Instagram in 2025
2:20 How to find YOUR personal best posting time
3:18 Let Buffer figure out your best posting times for you!
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