Strengthen Brand Equity

Strengthen Brand Equity: Managing Visual Identity and Measuring Brand Health is an intermediate-level course designed for marketers who want to become the trusted stewards of their brand. In a crowded marketplace, brand equity is your most valuable asset, and this course provides the essential skills to both build and measure it. You will learn to manage the tangible side of your brand by taking control of its visual identity system. Through a hands-on project, you'll learn how to update a brand kit in Figma—changing master components like logos and color codes—and prepare assets for distribut…