Steven Lewis, Direct Response Copywriter

Key Takeaways

sometimes you just know what you want to be my first gig as a paid writer was when i started my own newspaper at school i made a profit from the first issue probably something to do with the very indiscreet gossip column about the teachers i did better journalism after university writing for publications as different as a squire and the financial times i wrote about everything from the americas cup to setting up your bedroom with the right feng shui and i got to fly around the world doing it but the best gig i ever had is the one i have now today i run taylist a copywriting agency that helps businesses explain what they do in ways that are irresistible to their ideal clients when you get that right everyone wins people meet the businesses that deliver the products and services they need how many great businesses do you know that have died because they didn't know how to tell people what they did putting the right people in the path of the businesses they need is what makes copywriting a fantastic job and the biggest secret of copywriting is that it's not about being a brilliant writer at all copywriting is about knowing how to assemble the right information and present it in the right way to the people who'll benefit from it that's why i also teach copywriting now because presenting ourselves persuasively is something we all need to know how to do it's the best job in the world