Sour & SaaS EP 012: Scaling B2B SaaS from $2M to $20M ARR w/ Madhav Bhandari, Marketing at Storylane

Most B2B marketers copy playbooks from competitors and wonder why they blend in. Madhav Bhandari has scaled four companies from $2M to $20M+ ARR by doing the opposite: pattern interrupt marketing. In this episode of Sour & SaaS, Madhav Bhandari (Head of Marketing at Storylane) breaks down what "pattern interrupt marketing" actually means and how to use it to break through crowded markets. With 15 years of experience, Madhav has scaled four different startups to category leadership. If you want to understand how to differentiate in a market with 150,000+ vendors (and growing), this episode is…