Social Media & Marketing - Jagdish Sheth

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Social Media & Marketing - Jagdish Sheth

Coursera · Advanced ·🛡️ AI Safety & Ethics ·1mo ago
Technology has always impacted marketing, especially in areas such as branding, packaging, distribution, and retailing. It has also impacted advertising and promotion. This course focuses on the impact of digital technology on all aspects of marketing including the 4P’s of marketing, word of mouth communication, and market research. It articulates the disruptive impact of social media and user-generated content.
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