Should You Test Your Meta Ads with CBO or ABO and Why?

Work with me - http://www.DisrupterAcademy.com/?video=YzhoAJ_IF4Q Join the Newsletter - https://www.disrupterschool.com/DisrupterDispatch?video=YzhoAJ_IF4Q Free Training - https://www.disrupterschool.com/free-training?video=YzhoAJ_IF4Q Everyone loves to argue CBO vs ABO — which one’s “better,” which one’s “dead,” and which one you’re “not allowed” to use anymore. Let’s slow that down. In this video, I break down what actually matters in the CBO vs ABO debate, why I’ve been a long-time CBO advocate, and how the One Campaign setup and the 3-2-2 method really work in live ad accounts. We’ll talk through when CBO simplifies everything, when it lowers costs, and how it helps you attract better customers instead of just managing more moving parts. No complicated systems. No overbuilt structures. Just a clear look at how to run fewer, higher-quality ads that the algorithm can actually learn from — and why most advertisers make this way harder than it needs to be. If you’ve been confused by the noise, this will reset how you think about budgets, structure, and scale. 00:00 Introduction and Video Overview 00:39 Understanding CBO and ABO 01:23 Strategies for Clothing Stores 02:56 Importance of Targeting and Angles 06:08 Scaling with ABO vs CBO 07:19 How Many Ads do you Need? 09:27 Niche Based ABO Testing 10:00 How & When to Test Bundles 11:58 When to Test More Ads 14:31 Final Thoughts: CBO vs ABO vs Cost Caps 17:52 The BEST Meta Campaign Setup