Seth Godin on The Practice and Shipping Creative Work

My guest today is Seth Godin. Seth is a celebrated author, thought leader, writer and entrepreneur. Seth has published 19 international best selling books inclduing Linchpin and Purple Cow. His latest book, The Practice, is about the daily struggle and discipline in regards to shipping creative work. More importantly, The Practice is about how we can use this method to improve our lives. Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin,The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along. With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy. Many of you who read my work, know how influential Seth Godin was in my own personal life and my career. Seth's work has helped countless others find the courage to start "shipping their work." Having this conversation with Seth was a great priveledges for me and I know you will find so much wisdom and utility in his advice.