Product Mindset for Better SEO | Gus Pelogia | Whiteboard Friday
Are you tired of your technical SEO tickets getting ignored by developers? In this Whiteboard Friday, Gus Pelogia explains how adopting a "product mindset" can help you bridge the gap between SEOs and engineering teams.
By integrating into the Agile workflow and understanding how developers prioritize work, you can stop listing problems and start getting solutions shipped.
Follow along and see an HQ version of the whiteboard for this episode on the Moz Blog: https://moz.com/blog/seo-strategy-with-product-mindset-whiteboard-friday
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Timestamps:
00:00:00 …
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Chapters (9)
Introduction: Why you need a product mindset for SEO
0:16
Understanding the Product Team environment (UX, Engineers, Agile)
1:08
Overview of Agile Ceremonies (Standups, Planning, Discovery)
1:25
Sprint Planning: Estimating tickets, velocity, and prioritizing impact vs. eff
3:09
Discovery Meetings: Aligning stakeholders and avoiding surprises before buildi
5:41
Tasks vs. Epics: How to bundle small fixes into sellable projects (e.g., "Secu
7:49
Building an MVP: Testing ideas with minimum effort to validate confidence
9:48
Output vs. Outcome: Why delivering an audit isn't the same as achieving result
10:33
Conclusion
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