Practical Facebook Ad Copywriting Tips

Key Takeaways

because in reality copywriting is a skill like anything else so get to work on it start practicing it if you do not know how to communicate to your audience you're gonna run into a lot of trouble so that's what you have to communicate if you do that you're going to get a lot of response on your ads all right guys so let's keep on talking about the subject of copywriting i'm going to give you guys some copywriting tips and practical recommendations that are going to help you guys be able to develop this skill you know this is something that you need to master if you're going to be successful you either bring somebody else that knows how to write or you develop the skill along the way at the beginning if you are the one running the show then you're gonna have to work on this particular area i'm gonna talk to you guys about some very simple and powerful tips on this lesson they're gonna help you take that game to the next level and develop the skill along the way and also i'm going to show you guys a very very ninja tool that you can use that will tell you whether your copy is being able to uh be read easily by people that are seeing your ads this is going to help it for your facebook ads along the way guys this tool that i'm going to show you you can use it for anything it's called the hemingway app this app you can use it for free on the uh on safari or explorer or your google chrome is super easy and there's an app that i'm going to show you in a minute that you can download um which is about 20 i'm not affiliated in any way but i found this tool and i was blown away with it and i want to show you guys because it's going to help you make sure that not only you understand what you're actually writing but your audience is actually really understanding and grasping what you have to say there's a few things like right now i'm gonna show you some of the best things that i do on copywriting on facebook ads here is one of the ads that i'm running right now for one of my brands now you can see right here that there's like i talked about there's five different elements on the copywriting game or not only the copywriting the entire ad creative game so just to refresh we got the text which is above the image or the video we have the image that is right below that we also have the what they call the headline that is right under that image or that video we also have the call to action that is right there at that point and then we have the actual link that we're using to take people to our website or wherever we go that's actually not one of the elements but we also have the description the description is going to go right under that headline there it's not something that it can be seen easily on all different placements so it's not one of the priorities but you should do a description every single time uh because it's just gonna make sure that in that placement where it actually does show up then you can see that the people can see that clearly okay so for example it depends on what i'm trying to accomplish this is something that i'm trying to run i'm trying to just run heavy traffic as you can see right here we're gonna actually go and verify this campaign live with me because this is something written by one of my staff 60 off giveaway on amazon.com if you see how i do it right there i do the stars um the star rate i don't know how i think it's called an asterisk because that asterisk right there um pulls the attention in and i like to use it on that first line and right in bold because i believe that when you do that there that is the first thing that people see it pulls the attention into the rest of your message so that's a great start so you want to do something like that that stays only on the first line make sure that it doesn't go over that first line and then you briefly describe what it is that you want to communicate in this particular example i want to communicate that i have a special promotion going on for a limited time you can get 60 off on easy concepts bamboo cutting board for only 6.78 versus 16.95 regular price on amazon just because you saw this ad guys you know what i would do with this one because on the one that is actually very fine that is written correctly i'm going to go ahead and grab this whole thing don't worry about it i'm going to show you in a second how this application works and how you're going to use it if you have somebody else writing it for you or you read it yourself either way you're going to grab this whole thing and we're going to go and open up this app okay check this how cool this thing is and i'm going to go ahead and paste it on this app and this app will tell me what it thinks about my copy when you see it you see this line right here that is on yellow highlighted all of it it's too long it's not easily read let's go ahead and correct that right now as we saw this ad being run at this moment guys when you have this corrected your cost for what you're trying to accomplish will go down why because the experience is better so this app right here which you copy and paste which is a hemingway app you can just use it all the time to actually make sure to validate the fact that your copy makes sense so let me go ahead and shorten this with you here live so i'm going to give this a space for a limited time you can get 60 off on easy concepts bamboo cutting board that's right there that's i will cut it right here okay you see how the line goes away i put a dot the line goes away that means that now you have a sentence that could be easily read so let's change this also here for only okay so let's eliminate four and let's say only only 678. um i was actually let me just you guys are seeing me at just a copy live let me put this on top over here with free shipping not on amazon prime for amazon prime members okay so it likes it okay i would look at this recommendation it says that qualifier don't hedge omit okay so we don't need that it's a qualifier anyways this line right here i will just eliminate the whole thing no catch we are just okay we are just spreading the bus about this awesome new product the tool is recommending that i get rid of that just you don't need to do it it's a qualifier it's an extra word it doesn't belong there let's go ahead and omit we are spreading a bus it's spreading that doesn't really make sense about this awesome new product fine that it likes it click here no limit it's limit is one for amazon account okay fine and off we go this is the copy that i'm going to use for that promotion you see it doesn't have any other warnings guys just like that really cool right this invalidates that it makes sense if you guys don't know who hemingway is i wasn't a good starter in a student school but i know that i was ordered many times to read hemingway books he's one of the greatest offers in the history of this planet really really famous so this is something that's going to help you become a better copywriter along the way so now i grab the copy and i'm back into my ads manager dashboard and i'm going to select all the copy here on this headline on this text i'm sorry and then i just passed it right here and this is how it looks now 60 off giveaway on amazon.com for a limited time you can get 60 off on easy concepts bamboo cutting board only 6.78 with free shipping for amazon prime members that communicates 678 again in bamboo board oh my god no catch we're spreading the word about this awesome new product click here note limit is one per amazon account brilliant easily read easily duplicated by the other side pretty cool right so now that's basically my practical recommendation on the text don't make it too long don't make it too short one of the things that i will tell you here this is a very important recommendation you see right here how this is the mobile news feed if let me go ahead and add more text and see and let me show you what happens okay more text look how it changes now do you see now how it says more now somebody has to do a click to read more on this ad i would do everything that i can to avoid that more from showing up why because i want people to be able to see the entire message without having to press an additional button so you have to drive the point home fast don't be romantic don't try to communicate too much don't try to say too many words it's as simple as that go straight to the point i'm going to go and delete this part again and see what happens to the preview side of it okay we got that and let's see beautiful now we got everything in it not only the the information about the promo but also we got the link for people to go to etc that's the best thing to do on the actual text side when it comes to the actual uh headline which facebook calls uh the headline i keep on saying this it's strange i know it's not above it it's below it but here one thing that i would correct you see how the my team did it did this uh right here they say new and improved bamboo cutting board i would change that quite a bit actually number one i want to make sure that when people see this actual headline that there's an arrow pointing towards a call to action i want to make sure that i tell them that what they're they're supposed to do next is click on that shop now button it's kind of like a psychological viewpoint here i want to tell them what to do i want to guide people through a journey so if i wanted to click on that button i want to point out that button so i would just change this copy right here right now here is a dot dot dot dot right so that's too long let's go ahead and change this right here i would say let's see it's still cutting it extra large cutting board let's eliminate the word bamboo all right good so now we have the arrow pointing towards the call to action you see that right there that looks better you're supposed to click on that button to go find out more and to shop for this awesome deal for six dollars guys this is a bargain six dollars free shipping if you're an amazon prime member really ninja stuff right people are gonna like it they actually do really well with this okay good so now the call to action guys you have to test them out and basically that's how you do a headline you're gonna work on it until you get the right combination that makes sense that you can point out towards that but that's something for you to get started with and understand how it works because it does have to do with copywriting the headline also known as a title does require copywriting skills you have to do write some writing in there that can create this effect of a person wanting to find out more so that works really really well okay so uh just so you guys know on the on the actual text of the actual um video or image or whatever it is that you're trying to promote it's really important that you pay attention to that copy here's an example on how i use hemingway for this i write all my copy for all my videos okay so i go ahead and write all my copy and i have my team write some copy and this is an example of i don't know six or seven ads that i have right here written out before i actually run them so i'm to go ahead and let me show you what the website on hemingway says this is cool when you go to hemingwayapp.com you're going to see something like this hemingway app makes your writing bold and clear the app highlights lengthy complex sentences and common errors if you see a yellow sentence shorten or split it if you see a red highlight your sentence is so dense and complicated that your readers will get lost trying to follow its meandering splitting logic try editing the sentence to remove the red so what you do is that you keep on editing and you see the suggestions until you get all of it no highlights it's all gone that's how this app works so let me for example let me give you what i do here i go ahead and just paste the whole text here and check it out i have some long sentences i have some recommendations i have some things in highlights and i can actually for example this one go ahead and okay let me go ahead and omit this one this is actually the free website application that you can use that you don't have to pay a penny for all three this one right here look at this humongous sentence oh my god eighty percent off got giveaway on amazon.com all right so no we're going to go ahead and change this now do you see how it created some spacing the paragraph was hard to read now it became a little bit easier um okay good so let's let's keep on making this better we are spreading about this awesome new product okay let's remove this entire section all right good free shipping for amazon prime members only for a limited time for those of you that are already members and you can even get two chips wow that is a long running sentence free shipping for amazon prime members that's it that's all you gotta say there click here note limit is one for amazon account you guys get the picture right isn't this freaking amazing this is where you practice your copy you paste it in there and you adjust it now if you don't that i want to learn how to use this app even more it's so damn cool because for example like here i can go ahead and turn this all into bullets or i can uh okay for example if i do this or if i do like bigger bolder or smaller or numbers or i want to insert a link that people can click on for example here i don't know amazon.com forward slash my store okay so now the link it becomes clickable so we can do all of the stuff in here just by using the app it's super super ninja so those are some practical recommendations for copywriting guys as you work on this it will continue to improve without a doubt because in reality copywriting is a skill like anything else so get to work on it start practicing it make sure that you can put yourself in the viewpoint of your audience if you don't do not know how to communicate to your audience you're going to run into a lot of trouble so that's what you have to communicate if you do that you're going to get a lot of response on your ads [Music] you