Performance Optimization & Analytics

Learn how to move beyond basic campaign launches and start using data to improve results. In this course, you will classify marketing content by buyer journey stage, segment your audiences based on behavior and demographics, and design and execute A/B tests to find what resonates. You will work in HubSpot and Mailchimp to generate reports, identify optimization opportunities, and ensure your automated sequences maintain brand compliance. By the end of this course, you will be able to: map content to buyer journey stages and identify content gaps; build dynamic audience segments for personalized targeting; execute A/B tests on email subject lines, copy, and send times; analyze campaign performance reports to drive optimization decisions; and audit automated sequences for brand and compliance standards. This course includes a project focused on optimizing a real campaign scenario using segmentation and testing.