Pacvue optimizes e-commerce data insights using AMC on AWS Clean Rooms | Amazon Web Services

Key Takeaways

Hi everyone, my name is Anne Herald. I'm the head of product enablement at PACView. Pacview is an e-commerce [music] acceleration platform that services over 90 different retailers and we support brands and agencies in their journey across retail operations and media. As consumers, we have more choices than ever. It's not just what to buy, when to buy, but also where you shop. [music] And that makes it quite challenging to understand that customer's full journey. Pacview firmly believes that data clean rooms are the way to answer this 360 address question. And that's why we partnered with Amazon marketing cloud on AWS clean rooms in order to build out a solution that makes it easy for people to get started by templatizing the queries so that you don't need to have a [music] data science team include anything from multi-touch attribution to path to purchase modeling to overlap audiences to demographic and geographic [music] data. So it's pretty robust. So it's ultimately super crucial that we make sure that the the privacy of the customer and their [music] data is secure and that's why data clean rooms are so impactful in that way. The next evolution is how do you scale? [music] So, Pacio has built a solution called build your own model using AMC custom models built on AWS clean rooms that allows customers to [music] customize a machine learning model that pulls in Amazon advertising data, organic data sets, [music] proprietary data sets, and oneP data all into one place to find highv value segments to [music] target and for analytics. It basically knits together the narrative of what's actually happening [music] in your complex Amazon ecosystem. And so what we've designed is actually a solution that allows customers to deep dive into that narrative and pick out the most uh insightful pieces [music] of it. This means that if you have a streaming TV ad, a DSP ad, and a search ad, and each of them are in a customer journey, you're actually able to assign credit to each of those touch points based on the value that they're actually [music] driving. Our a AMC solution enables faster decision-m uh allows folks to be more nimble and flexible [music] um and is AI powered. It's easy to use. It's easy to scale and ultimately it drives value for the brands and agencies that we work with. Regardless of your strategy, your market, the category that you're operating in, there's always going to be some data set in AMC that's going to drive value for [music] your strategy on Amazon ads.