New Way Now: Fetcherr delivers AI-driven decisions for maximum market impact with Google Cloud

*Featured in this video:* Yuval Hochberg, VP of Product and Innovation at Fetcherr *Executive summary:* Fetcherr, an AI company redefining how enterprises operate, partnered with Google Cloud to build the Market Model, a generative AI decision engine that can analyze and predict millions of complex market dynamics in real time. Built with Google Cloud, including Gemini Enterprise Agent Platform and BigQuery, Fetcherr’s LMM acts as a centralized AI brain to help automate, optimize, and guide every operational move — underpinned by Google Cloud AI infrastructure for secure, trusted, low-latency execution at global scale. These real-time AI decisions are translating directly to impact: 95% pricing accuracy, at least a 60% reduction in manual work, and an average 7% revenue increase for customers. *Challenge:* In today’s data-driven world, businesses must constantly adapt to dynamic variables, from competitive pressure and consumer trends to operational constraints and external events. However, siloed data and reactive decision-making often stands in the way of executing effective strategies in real time. *Solution:* Partnering with Google Cloud, Fetcherr created the Market Model — a generative AI decision engine that simulates millions of market scenarios and delivers fast, explainable predictions to its customers. Using Gemini Enterprise Agent Platform and BigQuery, Fetcherr can process and manage vast amounts of data within one unified environment, while rapidly building and deploying AI models at scale. This speed and power allows Fetcherr to continuously retrain the Market Model for each customer, ensuring it learns and adapts to their specific market conditions and requirements. In addition, Google Cloud’s AI infrastructure provides the security, trust, and high-speed connectivity needed to support AI-powered enterprise decision-making. *Results:* With Google Cloud, Fetcherr has delivered a predictive, goal-based decision engine that helps enable enterpris