New Andromeda Update Is Killing Meta Ads ROAS (FIX THIS NOW)

Professor Charley T · Intermediate ·📣 Digital Marketing & Growth ·3mo ago
Work with me - http://www.DisrupterAcademy.com/?website=https%3A%2F%2Fyoutu.be%2FPbGchahOT4o Join the Newsletter - https://www.disrupterschool.com/DisrupterDispatch?website=https%3A%2F%2Fyoutu.be%2FPbGchahOT4o Free Training - https://www.disrupterschool.com/free-training?website=https%3A%2F%2Fyoutu.be%2FPbGchahOT4o Most advertisers think Andromeda broke Meta Ads. But it didn’t. It just changed who wins. When Meta rolled out the Andromeda Update, everything shifted — CPMs climbed, “winning ads” died overnight, and the rules of the game were rewritten. This video breaks down exactly what cha…
Watch on YouTube ↗ (saves to browser)

Chapters (17)

The Andromeda Update: Why Everything Changed
0:25 The Slow Decline Before the Cliff
1:08 When Performance Imploded (And Why It Wasn’t Random)
1:30 What Really Changed: Punishment for Bad Habits
2:11 The Myth of ROAS as a Profit Metric
3:01 The Rise of Incrementality
3:23 Why The Old Rules No Longer Work
3:44 The Susan Story: The Real Customer Journey
5:38 The Illusion of Attribution (Credit ≠ Cause)
6:21 What Meta Is Actually Optimizing For
7:13 Building Long-Term Demand vs. Short-Term Dopamine
7:38 Where You’ll See Real Growth (Shopify, Email, Search, Brand)
7:56 Why Chasing ROAS Trains the Algorithm Against You
8:41 The New Playbook: Incremental Lift vs. Instant Gratification
9:06 Why Falling ROAS Might Mean You’re Finally Winning
9:27 What’s Next: How to Double Profit Without Spending More
9:48 Andromeda Didn’t Ruin Meta Ads...

Playlist

Playlist UU3kl2OhNRZ1rH_4bnd0Ap7g · Professor Charley T · 0 of 60

← Previous Next →
1 Two Facebook Ad Experts and a Rockstar radio host walk into a room...
Two Facebook Ad Experts and a Rockstar radio host walk into a room...
Professor Charley T
2 The BEST Way to Advertise on Facebook
The BEST Way to Advertise on Facebook
Professor Charley T
3 Say goodbye to muddy messes with this magical dog cleaning tool!
Say goodbye to muddy messes with this magical dog cleaning tool!
Professor Charley T
4 Unveiling the Facebook Ads AI Algorithm Master Your Advertising Strategy!
Unveiling the Facebook Ads AI Algorithm Master Your Advertising Strategy!
Professor Charley T
5 The Ultimate Viral Video_ Unleashing the Power of UGC Mashup!
The Ultimate Viral Video_ Unleashing the Power of UGC Mashup!
Professor Charley T
6 Global Team, Global Respect Embrace the Power of US Dollars!
Global Team, Global Respect Embrace the Power of US Dollars!
Professor Charley T
7 Unleash the Power of Data-Driven Optimization for Explosive Ad Success!
Unleash the Power of Data-Driven Optimization for Explosive Ad Success!
Professor Charley T
8 Supercharge Your Ad Performance_ The Key to Scaling Success
Supercharge Your Ad Performance_ The Key to Scaling Success
Professor Charley T
9 Supercharge Your Ad Performance_ The Key to Scaling Success
Supercharge Your Ad Performance_ The Key to Scaling Success
Professor Charley T
10 Unlocking the True Power of Data Analysis... Shattering Common Misconceptions
Unlocking the True Power of Data Analysis... Shattering Common Misconceptions
Professor Charley T
11 Mastering Video Formats for Maximum Social Media Impact
Mastering Video Formats for Maximum Social Media Impact
Professor Charley T
12 Unlocking the Power of Professional Design and Captions for Social Media Success
Unlocking the Power of Professional Design and Captions for Social Media Success
Professor Charley T
13 Global Team, Global Respect Embrace the Power of US Dollars!
Global Team, Global Respect Embrace the Power of US Dollars!
Professor Charley T
14 The TikTok Creative Advantage_ Dominate Every Platform with Native Content
The TikTok Creative Advantage_ Dominate Every Platform with Native Content
Professor Charley T
15 Unleash the Power of Data-Driven Optimization for Explosive Ad Success!
Unleash the Power of Data-Driven Optimization for Explosive Ad Success!
Professor Charley T
16 Its your money... use it
Its your money... use it
Professor Charley T
17 Unleash Pet Problem-Solving Power with a Click!
Unleash Pet Problem-Solving Power with a Click!
Professor Charley T
18 Unleash the Power of Data-Driven Optimization for Explosive Ad Success!
Unleash the Power of Data-Driven Optimization for Explosive Ad Success!
Professor Charley T
19 Why Optimize Ads_ The Secrets of Dynamic Creative Revealed!
Why Optimize Ads_ The Secrets of Dynamic Creative Revealed!
Professor Charley T
20 Unlocking Advertising Success_ Creating Localized Audiences for Maximum Impact
Unlocking Advertising Success_ Creating Localized Audiences for Maximum Impact
Professor Charley T
21 Boosting Ad Performance_ Testing Video vs Control Ads with AV Test
Boosting Ad Performance_ Testing Video vs Control Ads with AV Test
Professor Charley T
22 Its your time... use it
Its your time... use it
Professor Charley T
23 Unlocking the True Power of Data Analysis... Shattering Common Misconceptions
Unlocking the True Power of Data Analysis... Shattering Common Misconceptions
Professor Charley T
24 Revolutionizing Business Growth... Unconventional Approach to Email Marketing Success
Revolutionizing Business Growth... Unconventional Approach to Email Marketing Success
Professor Charley T
25 Instantly Clean Your Dog Anywhere with this Genius Gadget
Instantly Clean Your Dog Anywhere with this Genius Gadget
Professor Charley T
26 The Ultimate Guide to Creating Engaging Pet Accessories Ads
The Ultimate Guide to Creating Engaging Pet Accessories Ads
Professor Charley T
27 Unleash the Power of Data-Driven Optimization for Explosive Ad Success!
Unleash the Power of Data-Driven Optimization for Explosive Ad Success!
Professor Charley T
28 Unlocking the Secret to Multi-platform Success_ TikTok, YouTube, and Instagram
Unlocking the Secret to Multi-platform Success_ TikTok, YouTube, and Instagram
Professor Charley T
29 Comment "Unicorn" when you see it
Comment "Unicorn" when you see it
Professor Charley T
30 From Dirty Pup to Handsome Hound_ The Ultimate Grooming Game Changer (1)
From Dirty Pup to Handsome Hound_ The Ultimate Grooming Game Changer (1)
Professor Charley T
31 Unlocking Advertising Success_ Creating Localized Audiences for Maximum Impact
Unlocking Advertising Success_ Creating Localized Audiences for Maximum Impact
Professor Charley T
32 Comment "hootie" when you see it
Comment "hootie" when you see it
Professor Charley T
33 The Rise of Online Shopping... Amazon's Trillion Dollar Game-Changer
The Rise of Online Shopping... Amazon's Trillion Dollar Game-Changer
Professor Charley T
34 Boost Your Business Run it on Four Powerful Rules!
Boost Your Business Run it on Four Powerful Rules!
Professor Charley T
35 Unveiling the Simplicity and Secret Behind Making Tons of Money in 2024!
Unveiling the Simplicity and Secret Behind Making Tons of Money in 2024!
Professor Charley T
36 Unveiling the Simplicity and Secret Behind Making Tons of Money in 2024!
Unveiling the Simplicity and Secret Behind Making Tons of Money in 2024!
Professor Charley T
37 Its your money... use it
Its your money... use it
Professor Charley T
38 Revolutionizing Business Growth... Unconventional Approach to Email Marketing Success
Revolutionizing Business Growth... Unconventional Approach to Email Marketing Success
Professor Charley T
39 The Secret to Business Success... Focus on What Matters, Not Competing with Irrelevant Attention
The Secret to Business Success... Focus on What Matters, Not Competing with Irrelevant Attention
Professor Charley T
40 Its your time... use it
Its your time... use it
Professor Charley T
41 How is more less... well that simple
How is more less... well that simple
Professor Charley T
42 The Rise of Online Shopping... Amazon's Trillion Dollar Game-Changer
The Rise of Online Shopping... Amazon's Trillion Dollar Game-Changer
Professor Charley T
43 Try not to laugh when they say it
Try not to laugh when they say it
Professor Charley T
44 2025 Guide: Mastering Cost Caps for Facebook Ads Success
2025 Guide: Mastering Cost Caps for Facebook Ads Success
Professor Charley T
45 Discover the Ultimate Tool for Connecting with Family and Students Worldwide!
Discover the Ultimate Tool for Connecting with Family and Students Worldwide!
Professor Charley T
46 Boost Your Business Run it on Four Powerful Rules!
Boost Your Business Run it on Four Powerful Rules!
Professor Charley T
47 Revolutionary Tools to Simplify Your Life - Check Out Digital Marketing in 5!
Revolutionary Tools to Simplify Your Life - Check Out Digital Marketing in 5!
Professor Charley T
48 Cracking the Code of Facebook Feed Hooking Users in 30 Seconds
Cracking the Code of Facebook Feed Hooking Users in 30 Seconds
Professor Charley T
49 Unleashing the World's Top E-commerce Market_ Teenage Girls 14-20
Unleashing the World's Top E-commerce Market_ Teenage Girls 14-20
Professor Charley T
50 Discover the Irresistible Allure of Organic Italian Delights!
Discover the Irresistible Allure of Organic Italian Delights!
Professor Charley T
51 Unleashing Unlimited Growth_ Targeting New Customers to Scale Our Campaigns
Unleashing Unlimited Growth_ Targeting New Customers to Scale Our Campaigns
Professor Charley T
52 You can do this
You can do this
Professor Charley T
53 The Secret to Business Success... Focus on What Matters, Not Competing with Irrelevant Attention
The Secret to Business Success... Focus on What Matters, Not Competing with Irrelevant Attention
Professor Charley T
54 The Key to Selling Subscription Products... Own the Delivery System!
The Key to Selling Subscription Products... Own the Delivery System!
Professor Charley T
55 Comment "Unicorn" when you see it
Comment "Unicorn" when you see it
Professor Charley T
56 The Truth will set you free
The Truth will set you free
Professor Charley T
57 Cracking the Code of Facebook Feed Hooking Users in 30 Seconds
Cracking the Code of Facebook Feed Hooking Users in 30 Seconds
Professor Charley T
58 The Cow Says... MOOOOOOOO
The Cow Says... MOOOOOOOO
Professor Charley T
59 Powerful AI Tool Automates Content Creation for Social Media Success
Powerful AI Tool Automates Content Creation for Social Media Success
Professor Charley T
60 Cappers gunna Cap
Cappers gunna Cap
Professor Charley T
Facebook Ads in Learning Limited!? Here's The Fix!
Next Up
Facebook Ads in Learning Limited!? Here's The Fix!
Ben Heath (Meta Ads)