New Andromeda Update Is Killing Meta Ads ROAS (FIX THIS NOW)

Work with me - http://www.DisrupterAcademy.com/?website=https%3A%2F%2Fyoutu.be%2FPbGchahOT4o Join the Newsletter - https://www.disrupterschool.com/DisrupterDispatch?website=https%3A%2F%2Fyoutu.be%2FPbGchahOT4o Free Training - https://www.disrupterschool.com/free-training?website=https%3A%2F%2Fyoutu.be%2FPbGchahOT4o Most advertisers think Andromeda broke Meta Ads. But it didn’t. It just changed who wins. When Meta rolled out the Andromeda Update, everything shifted — CPMs climbed, “winning ads” died overnight, and the rules of the game were rewritten. This video breaks down exactly what changed, why ROAS is crashing, and how to fix your account by focusing on incrementality — the metric that actually drives growth, not just credit. If your results suddenly fell off a cliff around July, this explains why. ⏱ Chapters 00:00 – The Andromeda Update: Why Everything Changed 00:25 – The Slow Decline Before the Cliff 01:08 – When Performance Imploded (And Why It Wasn’t Random) 01:30 – What Really Changed: Punishment for Bad Habits 02:11 – The Myth of ROAS as a Profit Metric 03:01 – The Rise of Incrementality 03:23 – Why The Old Rules No Longer Work 03:44 – The Susan Story: The Real Customer Journey 05:38 – The Illusion of Attribution (Credit ≠ Cause) 06:21 – What Meta Is Actually Optimizing For 07:13 – Building Long-Term Demand vs. Short-Term Dopamine 07:38 – Where You’ll See Real Growth (Shopify, Email, Search, Brand) 07:56 – Why Chasing ROAS Trains the Algorithm Against You 08:41 – The New Playbook: Incremental Lift vs. Instant Gratification 09:06 – Why Falling ROAS Might Mean You’re Finally Winning 09:27 – What’s Next: How to Double Profit Without Spending More 09:48 – Andromeda Didn’t Ruin Meta Ads...