Nestlé's Introduction to Marketing - with Abigail Laursen

Global marketing refers to the strategic planning and implementation of marketing activities on a global scale. It involves promoting and selling products or services to customers in different countries and regions, taking into account the diverse cultural, economic, and social factors that influence consumer behavior. This Short Course on the Fundamentals of Global Marketing equips learners with the knowledge and skills required to navigate marketing on a global scale within the fast-moving consumer goods industry. Designed for high school students and first and second-year undergraduates, t…