My #1 Tip for Staying Consistent as a Creator

Key Takeaways

Okay, picture this. You open Instagram to find a trending sound for a real. Just one quick thing. 2 hours later, you are still scrolling. You haven't posted anything but haven't even found the thing that you were looking for. And now you are mentally exhausted and honestly a bit sad from doom scrolling content when you should have been making your own. That sounds like you. I I can relate. So, I might have a solution for you. It's a mindset shift that has changed everything for me. I like to split my work into two modes. creation mode and consumption mode. Creation mode is the work that is directly going to impact the growth of my audience. Coming up with new ideas, writing posts, writing captions, scheduling posts, replying to comments. I do all of this in Buffer, which means I can do all of those things without opening the apps. So, it all happens in one calm, clean workspace that helps me to actually get stuff done. Then, consumption mode happens later, preferably with a very clear intention, sometimes with the timer. This is necessary work if you're a creator. You need to stay on top of trends, know what's going on in your niche, but it's very difficult to do without falling down 100 rabbit holes, which is, by the way, not your fault. The platforms were engineered to do this to our brains. But you're not a consumer. You're a creator. Your job is to make things, not scroll through them. Go into this mode with a very clear focus. Get in, get out, get it done. Even if you do fall down a rabbit hole, you know, all of the important create work has already been done. I wrote up my entire workflow on the Buffer blog. Give it a try. I'd love to know what you think.